Bath & Body Works<br />What Bath & Body Works is..<br />http://vimeo.com/groups/8432/videos/16256812<br />The Company Laun...
Products Solds<br />
Company Size <br /> Total Stores = 1606<br />United States<br />Canada<br />Middle East<br />Total Selling Sq Feet= 3,850,...
Who is the Target Customer?<br />Primary: Women age 18-44<br />Product categories target specific customer based on the pr...
Current Marketing Srategy<br />Integrated Marketing<br />Bounce-Back Coupons<br />Direct Mail <br />Email Capture<br />Mob...
YouTube<br />Online Web Commercials to introduce new products<br />Customer get to share reviews, how to use coupons to ge...
Facebook<br />Fans get exclusive free gifts <br />Customers also have chances to Facebook Chat with creators of the produc...
SWOT Analysis<br />Strengths<br />Reasonable Price<br />Recognized Brand Image<br />Strong Customer Loyalty<br />Weakness<...
SWOT Analysis Cont.<br />Opportunity<br />E-Commence- better understanding of target market<br />Social Media Optimization...
New Digital Marketing Strategy<br />Stronger presence on Twitter<br />Social Shopping on Website<br />
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Bath & Body Works

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Bath & Body Works

  1. 1.
  2. 2. Bath & Body Works<br />What Bath & Body Works is..<br />http://vimeo.com/groups/8432/videos/16256812<br />The Company Launched in 1990 in New Albany, OH<br />A brand was launched under the Umbrella of the Limited Company.<br />
  3. 3. Products Solds<br />
  4. 4. Company Size <br /> Total Stores = 1606<br />United States<br />Canada<br />Middle East<br />Total Selling Sq Feet= 3,850,000<br />Company Net Sales (in millions)= $2,515<br />
  5. 5. Who is the Target Customer?<br />Primary: Women age 18-44<br />Product categories target specific customer based on the products<br />Secondary: Men and Children<br />Products specifically geared <br />
  6. 6. Current Marketing Srategy<br />Integrated Marketing<br />Bounce-Back Coupons<br />Direct Mail <br />Email Capture<br />Mobile Coupons<br />Facebook<br />YouTube<br />
  7. 7. YouTube<br />Online Web Commercials to introduce new products<br />Customer get to share reviews, how to use coupons to get the best deal<br />http://www.youtube.com/user/bathandbodyworks?blend=7&ob=5<br />
  8. 8. Facebook<br />Fans get exclusive free gifts <br />Customers also have chances to Facebook Chat with creators of the products<br />Fans get a chance to review products and talk about their Bath & Body Works experiences<br />http://www.facebook.com/bathandbodyworks<br />
  9. 9. SWOT Analysis<br />Strengths<br />Reasonable Price<br />Recognized Brand Image<br />Strong Customer Loyalty<br />Weakness<br />Large box company that carry same type of products<br />Unsuccessful promotion of new natural products<br />
  10. 10. SWOT Analysis Cont.<br />Opportunity<br />E-Commence- better understanding of target market<br />Social Media Optimization<br />Twitter<br />Promote and educate natural products<br />Threats<br />Reduced Spending due to economy<br />Competition form other body care shops<br />
  11. 11. New Digital Marketing Strategy<br />Stronger presence on Twitter<br />Social Shopping on Website<br />

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