Sean V. Bradley•   Founder & CEO,•   Dealer Synergy•   (866) 432-3555•   seanb@dealersynergy.com
How to Grow Your           Internet Department- The Power of “Synergy”- The Value of an Internet Sales 20 Group- The Reali...
Syn-er-gy (noun)Synergy is defined as:Two or more agents that cometogether are greater than theirindividual effect
Interdependence, a Better   Way, a Higher Way
Benchmark Composite
The 4P PhilosophyAn Internet Department is made or broken, maximized or underutilized in 4 key areas             The 4 P’s...
An Internet Department is made or broken, maximized or underutilized in 4 key areas
Products (Resources)• CRM / ILM• Website• Call Monitoring Tool• Inventory Pricing Tool• Telephones, cell phones, head sets...
People• Assessments of current Staff• Profiling, Recruiting, Screening  Interviewing, Hiring• Job Descriptions• Pay Plans:...
Process•   Outbound / Inbound Phone Call Process•   Outbound / Inbound Email Process•   Follow up Process•   Engagement Pr...
Promotions•   How to DOMINATE “Googleopoly”•   Onsite / Off Sites SEO•   Video Search Engine Optimization•   Video Pre-Rol...
TACTICAL STRATEGY How to DOMINATE THE COMPETITION
Point ofdiminishing  return
ExpAND Your pma or start to conquest
Thank YouSean V. Bradley
Grow your internet department
Grow your internet department
Grow your internet department
Grow your internet department
Grow your internet department
Grow your internet department
Grow your internet department
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Grow your internet department

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Grow your internet department

  1. 1. Sean V. Bradley• Founder & CEO,• Dealer Synergy• (866) 432-3555• seanb@dealersynergy.com
  2. 2. How to Grow Your Internet Department- The Power of “Synergy”- The Value of an Internet Sales 20 Group- The Reality of a 20 Group Composite- The “4P” Philosophy- The Tactical Strategy- Point of Diminishing Return…- How to Conquest (CRUSH) Your Competition withSurgical Precision & Veracity
  3. 3. Syn-er-gy (noun)Synergy is defined as:Two or more agents that cometogether are greater than theirindividual effect
  4. 4. Interdependence, a Better Way, a Higher Way
  5. 5. Benchmark Composite
  6. 6. The 4P PhilosophyAn Internet Department is made or broken, maximized or underutilized in 4 key areas The 4 P’s PRODUCTS PEOPLE PROCESS PROMOTIONS
  7. 7. An Internet Department is made or broken, maximized or underutilized in 4 key areas
  8. 8. Products (Resources)• CRM / ILM• Website• Call Monitoring Tool• Inventory Pricing Tool• Telephones, cell phones, head sets• Templates, Scripts, Word Tracks, Objections / Rebuttals• Hardware • Computers, Ipads, Laptops etc… • Video Production Equipment • Video / Digital Cameras
  9. 9. People• Assessments of current Staff• Profiling, Recruiting, Screening Interviewing, Hiring• Job Descriptions• Pay Plans: Salary, Commissions, Bonuses, Incentives etc…• Schedules• Goal Planning, Projecting, Forecasting• Training, Training, Training• Personnel Development• Motivation, Inspiration, Leadership• Tracking / Accountability• Coaching, Mentoring• Support
  10. 10. Process• Outbound / Inbound Phone Call Process• Outbound / Inbound Email Process• Follow up Process• Engagement Process• How To PROPERLY Qualify a Prospect & Identify wants, wishes, expectations• *** How to EXCEED expectations with a Value Package Proposition (Why Buy From Us)• Objections / Rebuttals• How to Handle PRICE, Availability, Credit, No Phone #, “Email ONLY”, Difficult People etc… How to Handle ALL “What Ifs”• Reviews / Testimonials• Tracking, Reporting,• ** Management is a whole other Power Point
  11. 11. Promotions• How to DOMINATE “Googleopoly”• Onsite / Off Sites SEO• Video Search Engine Optimization• Video Pre-Roll• Social Media & Social Search Engine Optimization• Reputation Management & Reputation Optimization• Focus Sites / Micro Sites• Pay Per Click (SEM)• Retargeting• Cross Promotional Marketing• OEM Leads• 3rd Party Leads• Online Classifieds• EZ Referrals
  12. 12. TACTICAL STRATEGY How to DOMINATE THE COMPETITION
  13. 13. Point ofdiminishing return
  14. 14. ExpAND Your pma or start to conquest
  15. 15. Thank YouSean V. Bradley
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