An online presentation made to business owners and professionals in the United States on social media.

1. social media
and
you
karim kanji
co-founder
thirdocean inc.

3. "Why we trust people is the same; it's
only the ways we come to be trusted
that have been changing, and that's
because communication has been
changing."
- Trust Agents (Brogan and Smith)

4. WHAT IS SOCIAL MEDIA?
http://www.youtube.com/watch?v=x0EnhXn5boM

5. 1.History
2.The Tools
3.Using the
Tools
4.Community
5.Let's Chat

6. History

15. The Tools

22. Using the
Tools

23. It doesn't matter what tools
you use and how you use
them. What matters is who
is using the tools.
Ask yourself:
Who am I and who is my
potential audience?
- Karim Kanji, co-founder
thirdocean

24. Trust agents use
today's Web tools to
spread influence
faster, wider, and
deeper than a
typical company's
PR or marketing
department might
be capable of
achieving, and with
more genuine
interest in people,
too.

25. Community

28. Communicate one-way
●You are not being social if communication only goes one way
Hard sell
●People do not respond well to a hard sell
Hide your social presence
●Weave it in to your existing media and marketing
communication efforts.
Use the same strategy across channels
●No cookie cutters allowed!

29. Push AND Pull communication
●It's about an exchange of value.
Be human
●People connect with people. NOT logos.
Be consistent
●Set and manage your audience's expections
Set some ground rules: Terms of Use
●An easy way to steer clear of horror stories
Give people reasons to participate
● Use what you know about your audience

30. Make it easy for people to participate in WOMM
●Increases the chances of WOMM call to action
Maintain a consistent image across channels
●You've got a brand to represent
Have fresh content
●Content is king
Measure, measure, measure
● What is and isn't working

31. Let's Chat

32. karim kanji
karim@thirdocean.com
Twitter: @karimkanji and
@wearethirdocean
Website: www.thirdocean.com
Blog: www.karimkanji.com