Social Media 101

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An online presentation made to business owners and professionals in the United States on social media.

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Social Media 101

  1. 1. social mediaandyoukarim kanjico-founderthirdocean inc.
  2. 2. "Why we trust people is the same; itsonly the ways we come to be trustedthat have been changing, and thatsbecause communication has beenchanging."- Trust Agents (Brogan and Smith)
  3. 3. WHAT IS SOCIAL MEDIA?http://www.youtube.com/watch?v=x0EnhXn5boM
  4. 4. 1.History2.The Tools3.Using theTools4.Community5.Lets Chat
  5. 5. History
  6. 6. The Tools
  7. 7. Using theTools
  8. 8. It doesnt matter what toolsyou use and how you usethem. What matters is whois using the tools.Ask yourself:Who am I and who is mypotential audience?- Karim Kanji, co-founderthirdocean
  9. 9. Trust agents usetodays Web tools tospread influencefaster, wider, anddeeper than atypical companysPR or marketingdepartment mightbe capable ofachieving, and withmore genuineinterest in people,too.
  10. 10. Community
  11. 11. Communicate one-way●You are not being social if communication only goes one wayHard sell●People do not respond well to a hard sellHide your social presence●Weave it in to your existing media and marketingcommunication efforts.Use the same strategy across channels●No cookie cutters allowed!
  12. 12. Push AND Pull communication●Its about an exchange of value.Be human●People connect with people. NOT logos.Be consistent●Set and manage your audiences expectionsSet some ground rules: Terms of Use●An easy way to steer clear of horror storiesGive people reasons to participate● Use what you know about your audience
  13. 13. Make it easy for people to participate in WOMM●Increases the chances of WOMM call to actionMaintain a consistent image across channels●Youve got a brand to representHave fresh content●Content is kingMeasure, measure, measure● What is and isnt working
  14. 14. Lets Chat
  15. 15. karim kanjikarim@thirdocean.comTwitter: @karimkanji and@wearethirdoceanWebsite: www.thirdocean.comBlog: www.karimkanji.com

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