1 Gesture Recognition Technology Gesture Recognition Technology is a category of Perceptual interface It combines kinesics (study of gestures) and computing, to create a digital environment that is seemingly driven by logical instinct human motions
1 Gesture Recognition Technology Gesture Recognition: Remote Based
1 Gesture Recognition Technology Gesture Recognition: Touch Based 2
2 Scope: Applications in Retailing 1. Retail Advertising 1. Market/Product Research
2 Scope: Applications in Retailing 1. Retail Advertising • Sales Techniques in Retailing: […] One way to do this is to hire a merchandising solutions company to design custom store displays that will attract more customers in […] • "The goal is to create an advertisement that people want to see or interact with, instead of avoid (Cohen 2005)" Keyword: INTERACT
2 Scope: Applications in Retailing Remember the birth of Web 2.0?
2 Scope: Applications in Retailing Viewer Case Study of Reactrix (by Arbitron) : Participant Passerby Unaided recall Aided recall Ad recall retention
2 Scope: Applications in Retailing • At least 50% of the consumers were able to remember70% of the advertised brands • Most consumers were able to remember the same number of advertisers’ brands unaided, even after 24 to 72 hours • Half of the consumers standing within a distance of 6 to 8 feet of the display are interacting or looking at the display • As half of the consumers were captured by the Reactrix display, only 13% observed the plasma screens and 4% the posters • Two-thirds of consumers told family or friends about the Reactrix display and 63% of consumers planned to speak about their experience
2 Scope: Applications in Retailing • Consumer Retention Rate • Brand Impact, Viral Marketing, Word of Mouth • Superior Visibility
2 Scope: Applications in Retailing 2. Market/Product Research Process: 1. Record Data of Interactive Experiences 2. Get Consumer Preferences 3. Guide R&D and Marketing based on Data
2 Scope: Applications in Retailing Video link 3
3 Potential Applications Emotion Recognition using Facial Expression 1. Observing Consumer Behaviour in Retail 1. Observing Internet User Behaviour
3 Potential Applications Record Emotions Data: Useful tool for Consumer Behavior Observation
3 Potential Applications Record Emotions Data: Useful for emotions and reactions observation of users (Opt-in) 3
4 Challenges: Basic Feasibility: COST: • Accuracy • High Development • Precision Cost • Visual Noise • Need for customization • Software Recognition • Need for coordination
4 Challenges WOW Effect Expiration Date: --/--/2020 ? Benefits Quantification Is it accurate despite high range of customization ?