What happened to Television?
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What happened to Television?

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A short presentation on how the internet is growing at a rapid rate, and surpassing television in terms of online media content and advertisements.

A short presentation on how the internet is growing at a rapid rate, and surpassing television in terms of online media content and advertisements.

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    What happened to Television? What happened to Television? Presentation Transcript

    • What Happened to Television? What Happened to Television? By: Karim Gordon Image by: Kevin Simpson. Retrived at:https://www.flickr.com/photos/videocrab/116136642/in/photolist-fC7fuy-dcmYQQ-8QjVp-23vvEm-cfS6K-m6JDv-bgenU-6cwC2P-8e5jd-t1pU6-5Umr5U-6evBBD-aGqUC-5WN2yz-nUaS-3eqkG3-7uU8wh-4YrQBr-5oGzHt-7ubEuP (flickr)
    • The Internet is taking over Image by: Eric Zimmet. Retrived at: https://www.flickr.com/photos/ericzimmett/6270290090/in/photolist-6cJxYg-6cNFUG-ay5SMQ-6wtt5c-3xyqU-8f3aSP-9fdESZ-94FnTN-8f3ann-99gwgr-6cJy3T-6cJy1t-8E39HJ-8Lu4yE-8f1EX4-8f39jH-8f1JcX-8f36EV-6cNFMb-6cJy2k (Flickr)
    • Online streaming is becoming more convenient for users, rather than traditional live television Image by:Alejandro Castro, Retrieved at:https://www.flickr.com/photos/gtps/5210473157/in/photolist-eagtU-6bL7k-8pWq9v-iYwgp-3o2eZo-5b2oFx-5Ukkoh-2pUEss-7VUzN-6KVUwf-9uhAtv-wcVdv-5CvT2b-5X68AA-7LtgE6-adEHJX-8dZoDY-HAj3-4zS3b3-h6VmX-6fmpu1-4LZp dRc9NR-bBgSvi-9b58PD-fvT5QE-h43RNa-foiotw-5B523F-4ydruC-DWMa-5Ftz1y-GXw6-3JVa6m-5yk9cA-7wZpWd-51JZSG-yD7wZ-7b6yhd-btzzLr-8Wr396-a9NBFy-5yk97L-bUMZ5W-8Lo3YD-qsWnm-E7xm-97hksj-EetY (Flickr)
    • Applications such as Netflix now dominate the internet Image by: Seth Anderson. Retrieved at:https://flic.kr/p/5yM6mx (Flickr)
    • But how big is Netflix ? Image by: Jovino. Retrived at: https://flic.kr/p/8pHq9b (Flickr)
    • In 2013, Netflix was responsible for 30% of all internet traffic in the U.S. Photo by: plus45. Retrieved at:https://flic.kr/p/4FkXzf (Flickr)
    • Netflix currently has 48 million subscribers, and growing Image by: Chad Cooper. Retrieved at: https://flic.kr/p/gJQhJC (Flickr)
    • Netflix also has original series’ such as House of Cards, which cannot be viewed anywhere else. This draws subscribers to the platform Image by: Matteo Bittanti. Retrieved at: https://flic.kr/p/fNmUWb (Flickr)
    • $8.99 a month for Netflix, compared to over $40 for live television The Cost ? Image by:Tax Credits. Retrieved at:https://flic.kr/p/chEwR9 (Flickr)
    • Is TV the next Floppy Disk? Image by: Rostislav Lisovy. Retrieved at: https://flic.kr/p/8qcfeT (Flickr)
    • TV subscribers have been decreasing ever since the rise of online streaming In the U.S., the number of households watching TV decreased by 500,000 households in 2012 Image by: Daniel Go. Retrieved at:https://flic.kr/p/ (Flickr)
    • A Nielsen study suggests that Americans aged 18-49 are watching 45-60 minutes less TV per week than they did the previous year Image by: Flash.Pro. Retrieved at:https://flic.kr/p/7kikbm (Flickr)
    • The average adult spends 5 hours and 16 minutes a day on the internet, compared to 4 hours and 31 minutes watching TV Image by: Janos Balazs. Retrieved at:https://flic.kr/p/bvwWwp (Flickr)
    • There has been a 44% increase in online video streaming since 2010 Image by:Takayuki Nakagwa. Retrieved at:https://flic.kr/p/8Symvy (Flickr)
    • In a study conducted, 43% of participants had considered canceling, or had already canceled their TV subscriptions- to online only programming Image by: Daniel Kulinski. Retrieved at: https://flic.kr/p/cwNY3L (Flickr)
    • Image by: Jeff Smith. Retrieved at:https://flic.kr/p/8eRppo (Flickr) In 2013, 39% of Canadian internet users watchedTV online, compared to 33% in 2010.
    • Online streaming is slowly taking over Will TV soon become a thing of the past? Image by: Ricky Romero. Retrieved at:https://flic.kr/p/epGd3 (Flickr)
    • But the internet isn’t just taking over in terms of content ... But in terms of advertisements as well Image by: Elliott Brown. Retrieved at: https://flic.kr/p/964uT1 (Flickr)
    • In 2013, $42.8 billion were spent on internet advertisements, compared to $40.1 billion spent on broadcast television advertisements Image by: Montecruz Foto. Retrieved at:https://flic.kr/p/dhfCXE (Flickr)
    • This marks the first time that marketers have spent more on online advertisements than broadcast television advertisements Image by:Vinylone. Retrieved at:https://flic.kr/p/ny634R (Flickr)
    • 25 35 45 55 65 PercentageofPeople Online Advertisement Recall Tv Advertisement Recall A Nielsen study suggests that 65% of people recall an online advertisement, versus 46% of people who recall a TV advertisement Image by: Daniel Horacio Agostini. Retrieved at:https://flic.kr/p/9CKeW (Flickr)
    • The internet is slowly taking over, and one day it may even pass television as the primary source for media Image by: Stian Eikeland Retrieved at:https://flic.kr/p/6CCWXH (Flickr)
    • Sources http://mashable.com/2014/04/10/mobile-surge-internet-beats-tv/ http://www.brandwatch.com/2013/10/has-the-internet-taken-over-tv/ http://www.businessinsider.com/cord-cutters-and-the-death-of-tv-2013-11 http://www.statisticbrain.com/television-watching-statistics/ http://www.bloomberg.com/news/2014-03-19/u-s-pay-tv-subscriptions-fall-for-first-time-as-streaming-gains.html http://mashable.com/2010/04/12/tv-online/ http://techcrunch.com/2012/02/09/100-million-american-watch-video/ http://www.worldtvpc.com/blog/cable-vs-streaming-showdown/ http://playbackonline.ca/2013/10/28/canadian-online-shopping-and-social-media-use-up-in-2012-study/ http://variety.com/2014/biz/news/advertisers-spend-more-online-than-on-tv-for-the-first-time-1201155840/ http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096 http://www.statisticbrain.com/netflix-statistics/ http://www.statista.com/topics/842/netflix/ http://www.factbrowser.com/tags/netflix/ http://ir.netflix.com/ http://expandedramblings.com/index.php/netflix_statistics-facts/ https://ca.finance.yahoo.com/q/ks?s=NFLX http://www.hospitalitynet.org/news/4063560.html http://techcrunch.com/2014/01/27/nielsen-internet-advertising-grew-32-in-2013-but-its-still-only-4-5-of-spend-vs-tv-at-57-6/ http://www.adweek.com/news/advertising-branding/online-video-ads-have-higher-impact-tv-ads-148982 All images used are content of Flickr and sourced under the image.All images used were under the Creative Commons license with permission to share. Image by: Barb Henry. Retrieved at: https://flic.kr/p/5mPFL1 (Flickr)