Social media
Converging sources
Karima-Catherine Goundiam
September 2013
@KarimaCatherine
Digital professional and woman in tech – 15
years
Social media practitioner – 5 years
Huffington post - 1...
Why is social media important?
• Mainstream has adopted
technology before and
faster than organizations.
– Technology allo...
What is
social media?
What is the Social media landscape?
Why participate
•Business development
•Thought leadership
•Networking
•Research
How are organizations using it?
• Marketing
• Public relations
• Sales and customer service
• Human resources
• Business d...
Areas of concern inside the corporations
7 Key Areas
• Transparency
• Responsibility
• Confidentiality
• Brand Property
• ...
First-mover advantage?
• Social media has changed the way we
communicate
• We’ve introduced new ways of creating and
shari...
PR, Marketing and social media
Accuracy? What accuracy?
Paywalls
Future …
Online real-time business
Where do journalists fit?
Choose your platform
Karima catherine september25_canadianguildfinal
Karima catherine september25_canadianguildfinal
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Karima catherine september25_canadianguildfinal

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Karima catherine september25_canadianguildfinal

  1. 1. Social media Converging sources Karima-Catherine Goundiam September 2013
  2. 2. @KarimaCatherine Digital professional and woman in tech – 15 years Social media practitioner – 5 years Huffington post - 16 Brilliant Minds on Twitter
  3. 3. Why is social media important? • Mainstream has adopted technology before and faster than organizations. – Technology allows Everyone to publish Anything in real time. – Technology has shuffled the landscape : Credibility is now earned by non- traditional sources (e.g) • One thing remains same : focus on building trusted interest-based relationships
  4. 4. What is social media?
  5. 5. What is the Social media landscape?
  6. 6. Why participate •Business development •Thought leadership •Networking •Research
  7. 7. How are organizations using it? • Marketing • Public relations • Sales and customer service • Human resources • Business development • Product development • Support
  8. 8. Areas of concern inside the corporations 7 Key Areas • Transparency • Responsibility • Confidentiality • Brand Property • Brand Reputation • Productivity • Security
  9. 9. First-mover advantage? • Social media has changed the way we communicate • We’ve introduced new ways of creating and sharing content • By being first-off-the-mark in communicating key information, we’ve been able to establish a competitive advantage in the media
  10. 10. PR, Marketing and social media
  11. 11. Accuracy? What accuracy?
  12. 12. Paywalls
  13. 13. Future …
  14. 14. Online real-time business
  15. 15. Where do journalists fit?
  16. 16. Choose your platform
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