Fundacion Universitaria Konrad Lorenz 2 26/04/2012 12:23 a.m.
*ABOUT JET BLUE… *Is an American low-cost airline. The company is headquartered in the Forest Hills neighborhood of the New York City borough of Queens. Its main base is John F. Kennedy International Airport, also in Queens.Fundacion Universitaria Konrad Lorenz 3 26/04/2012 12:23 a.m.
* *David Neeleman founded the company in February 1999 under the name "NewAir". In September of that year, the airline has been granted 75 routes at the international airport John F. Kennedy, and the formal authorization of the United States was received in February 2000, beginning operations on February 11.Fundacion Universitaria Konrad Lorenz 4 26/04/2012 12:23 a.m.
* * JetBlues founders had originally intended to call "taxi“ their company. * The airlines founders also considered use as your base of operations to the Trenton New Jersey city, but this idea didn´t prosper. * On March 26, 2009 was announced trip to San Jose the capital of Costa Rica. * In mid-2009, JetBlue began daily flights on the route linking the cities of Orlando (Florida, USA) and Bogota (Colombia).Fundacion Universitaria Konrad Lorenz 5 26/04/2012 12:23 a.m.
*AWARDS. Year Award Source 2011 Best Airline Website Booking Experience U.S. Air Travelers’ Choice Award 2011 Best U.S. Budget Airline About.com 2011 Excellent Web Service 2010 Compuware Gomez Web & Mobile Performance Awards 2011 Best Value Airline (Domestic), Most Customer Friendly Travel 2011 Editors Choice Awards Airline, and Best Coach Class Experience 2011 Top Low Cost Airline for Customer Satisfaction JD Power and Associates 2010 Top Low Cost Airline for Customer Satisfaction JD Power and Associates 2010 Spot on list of Top Technology Innovators Across America Information Week 500Source: http://www.jetblue.com/about/ourcompany/awards.aspx Fundacion Universitaria Konrad Lorenz 6 26/04/2012 12:23 a.m.
*TARGET MARKET. *JetBlues target market was people who would otherwise find themselves driving or taking a coach. And yet, the passenger list is still pretty varied and not as low-rent as you might anticipate. Partly this is due to the fact that JetBlue specifically courts a higher class of passengers.Fundacion Universitaria Konrad Lorenz 7 26/04/2012 12:23 a.m.
*NATIONAL - INTERNATIONAL * Flights from Bogota.Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejetFundación Universitaria Konrad Lorenz 8 26/04/2012 12:23 a.m.
Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejetFundacion Universitaria Konrad Lorenz 9 26/04/2012 12:23 a.m.
*NATIONAL - INTERNATIONAL * Flights from New York ( JFK ).Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejetFundacion Universitaria Konrad Lorenz 10 26/04/2012 12:23 a.m.
Source: http://www.jetblue.com/wherewejet/?intcmp=hd_wherewejetFundacion Universitaria Konrad Lorenz 11 26/04/2012 12:23 a.m.
*COMPETITIVE ADVANTAGES * Low rates. * Excellent customer service. * Be on time 2/3 of its flights. * Leather seats. * Legroom. * Do not pay more for speed, safety and comfort. * TrueBlue. * Personal TV. * Appetizer at every seat.Fundacion Universitaria Konrad Lorenz 12 26/04/2012 12:23 a.m.
*Analysis ( Main Economic Factors of Airlines Industry) * Negative Aspects… The cost of labor and fuel are the two most relevant to the civil aviation industry. The profit margins are low in high-frequency routes The cost of leasing is also highly relevant The industry is in a new wave of consolidation: Avianca + Taca LAN + TAM British Airways Iberia + USA airways + Continental Sector highly sensitive to economic cycles. In the last recession, the American industry cut routes, frequencies and small aircraft with low levels of efficiency. The industry makes significant coverage to cover the oil price volatility.Fundacion Universitaria Konrad Lorenz 13 26/04/2012 12:23 a.m.
*Analysis ( Main Economic Factors of Airlines Industry) * Positive Aspects… Good corporate results expected. Favorable balance of supply and demand. Weak dollar. Low interest rates. Possibilities of extensive air penetration in ASIA and Latin America.Fundacion Universitaria Konrad Lorenz Strategic Alliances 14 26/04/2012 12:23 a.m.
*S.W.O.T. Strengths. Weaknesses. Low rates. No availability Flights to Europe, Asia, Excellent customer service. Africa, Canada and parts of South America. (Less coverage of the market). Be on time 2/3 of its flights. Strong competition from the airlines who Leather seats. have strategic alliances. Legroom. The JetBlue airline industry so far is a Do not pay more for speed, safety and "baby" what makes you look like a brand poorly comfort. recognized and less experienced than the competition. TrueBlue. Personal TV. Appetizer at every seat. Opportunities. Threats. Competition to Political changes such as the attract employees for belonging to JetBlue prices for flight taxes. (Without violating ethical standards to Variability in the rate of change in the dollar. transmit key information). Variability in the cost of oil and fuel. Work on the development to provide better security, speed andconvenience to customers, identifying their needs. In the long term offer flights to new destinations.Fundacion Universitaria Konrad Lorenz 15 26/04/2012 12:23 a.m.
*SUGGESTIONS. *Create new destinies to all continents. *Offering snacks according to the typical tastes of customers. *Create more strategic alliances for better positioning and market coverage. *Build partnerships hotel to complete plans.Fundacion Universitaria Konrad Lorenz 16 26/04/2012 12:23 a.m.