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Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
Marketing with Pinterest
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Marketing with Pinterest

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  • 1. Marketing with Karen Tiedekaren@karentiede.comwww.rugsfromrags.com Karen Tiede www.rugsfromrags.com
  • 2. Overview• Intro to Pinterest• Using Pinterest for business• What makes a good pin?• Selling on Pinterest• Contests• Copyright• Additional resources• Ideas for boards Karen Tiede www.rugsfromrags.com
  • 3. How to think about• Scrapbook about your business• Gift registry – bar code scanner for the entire internet• Solves, “Mother’s Day Gift?”• GTD “someday maybe” list• Drives BUYING traffic• Longer half life• Other people do half your work by repinning Karen Tiede www.rugsfromrags.com
  • 4. Starting Out• Create account• Add Pinmarklet Bookmarklet to your browser toolbar• Add “follow me on Pinterest” and “pin this“ buttons to site• Download the Pinterest app for your phone.• Create +/- 10 boards.• Load boards with +/- 100 pins Karen Tiede www.rugsfromrags.com
  • 5. “Business” Accounts• Business name: make it fit• User name = URL• Logo or picture• Email & FB settings• URL IN description• Email settings Karen Tiede www.rugsfromrags.com
  • 6. Business Boards• URL IN board description• Use SEO terms in board title (#2 in SERP)• Select category• Add pinners (email, user name)• Select cover image• Rearrange boards as needed Karen Tiede www.rugsfromrags.com
  • 7. Business Pins• Pin-in-process: add URL and call-to-action• What the pin-owner sees before editing: Karen Tiede www.rugsfromrags.com
  • 8. Business pins• What a visitor sees: System generated URL Manually created URL Karen Tiede www.rugsfromrags.com
  • 9. Good Pins• Great photos: puppies & brides• (http://www.stylemepretty.com/gallery/photo/320648 )• Good caption with URL and CTA• Personal pin captions = Awesome, Beautiful, Stunning, Tasty! , Love this… So simple!• Infographics, tall pins get repinned• Hash Tags (#) increase SEO results, maybe… Karen Tiede www.rugsfromrags.com
  • 10. Six Marketing Opportunities in a Pin• Price• Attribution link to a retail site• Profile name• Image (includes audio, video, slide show)• Description (traditional copywriting opportunity)• Board name Karen Tiede www.rugsfromrags.com
  • 11. Selling on Pinterest• Add a price• ($, £, € )• Adds the item to the Gifts category• Real estate, too Karen Tiede www.rugsfromrags.com
  • 12. Contests on Pinterest• Use contests to drive traffic• Users repinned “call to vote” pin on their chicken boards• Other: create boards about brand; brand owner picks best.• Check Terms of Service Karen Tiede www.rugsfromrags.com
  • 13. ©&• Pin from original sources• Give plenty of “traffic” credit with URLs• Use Google image search to trace source• You own copyright of your own images• “Public domain” means “the owner has been dead for 70 years”• Best Practice: Pin from sites with the “Pin it” button. Karen Tiede www.rugsfromrags.com
  • 14. Additional Pinformation• Fast Company magazine, October 2012 issue.• http://www.frogloop.com/care2blog/2012/1/13/steal-these- 42-creative-pinterest-ideas-for-nonprofits.html• Funny, slightly adult, video about Pinterest’s users: http://www.collegehumor.com/video/6778520/the-fall-of- pinterest• Marketing on Pinterest w/Jason Miles http://marketingonpinterest.com/2012/09/13/the-updated- pinterest-ebook-is-now-online• http://socialfresh.com/brands-on-pinterest/ Karen Tiede www.rugsfromrags.com
  • 15. Additional Pin Services• Repinly.com• Pinreach.com• Pingraphy.com (scheduled pins)• Jing.com = video screen shots• Quozio.com = make pins of quotations w/o Photoshop Karen Tiede www.rugsfromrags.com
  • 16. Board Ideas• Look at the TOC of any publication in your field—every article is a board idea• Look at the “free” publications in your field-- loaded with board ideas Karen Tiede www.rugsfromrags.com
  • 17. Realtor Board Ideas• Neighborhoods / • Restores / thrift subdivisions • Hardware stores• Schools • Services (gas, cable…)• Landscapers • Libraries• Facilities—wedding & • Floor plans party spaces • Realtors’ stories• Golf• Local events • Follow Corcoran Group• HDCP accessibility• News sources Karen Tiede www.rugsfromrags.com
  • 18. Senior Market Board Ideas• Facilities • Scam alerts• Amenities • Offbeat and fun—• Home care ideas giant chickens, belted• Agencies animals• Staff bios, interviews• Staff favorites• Tools & solutions Karen Tiede www.rugsfromrags.com
  • 19. Board Ideas from Cary Living Magazine• Galleries & upscale • Lazy Daze shopping • Public art around Cary• Dentists • Art Walk stops• Restaurants • Farmers’ Markets• Doctors • Collections• “Top 10” lists • Schools (BBQ, umbrella drinks) • Places to walk• Resale dogs, run, etc.• Shoe stores Karen Tiede www.rugsfromrags.com
  • 20. Board Ideas from Macy’s Sunday Ad• Women’s fashion • Luggage• Men’s fashion • Children• Jewelry • Home décor• Shoes • Linens / bed / bath• Casual wear • Kitchenwear / great• Outerwear kitchens• (Lingerie) • Coffee machines (antique…) Karen Tiede www.rugsfromrags.com
  • 21. Beach / Vacation / Destination Boards• What do your visitors • Discount shopping want to know? • Services• Properties • Restaurants• Amenities • Festivals• Nearby attractions • Health care• Rainy day fun • Quilt shops / hobbies• Shopping / antiques Karen Tiede www.rugsfromrags.com

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