A mental picture of what the organization aspires to become.
How the organization will achieve its goal.
Vision – Example 1
"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to Earth."
John F. Kennedy
Vision – Example 2
“I have a dream that my four little children will one day live in a nation where they will be not judged by the color of their skin, but by the content of their character”
Rev. Dr. Martin Luther King, Jr.
Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.
Characteristics of a good vision
Challenging (but not impossible)
Crafting a Vision Statement
What does our organization do well?
What is the most important thing we want to do?
What makes our organization unique or special?
What do we expect from our organization?
What makes us feel good about our organization?
Communicate the Vision
Talk about it.
Explain how it will benefit others.
Show that you mean it.
Ask for commitment!
Revisit & update periodically
Consider creating a personal vision statement Where do you want to be in 5, 10, 20 years???