0
“Redesign of the Metropolitan
Museum Costume Institute as a
Social Networking Site for ‘18th
Century costume enthusiasts’,...
Existing Site




    Karen Salomon
Facts about Millennials (16-24 years
 old)

       • 97% of college students own a computer
       • They are using 3-5 pi...
Facts about Millennials (16-24 years
 old)

       • 93% use the internet
       • 34% share their own creative work onlin...
Anecdotes about Millennials
 (16-24 years old)

       • Most conversant with friends
       • Social plans made over tech...
Reference Sites




LOGO               Karen Salomon
Reference Sites: Social Networking




LOGO                            Karen Salomon
Color Palette




                 or




LOGO                  Karen Salomon
New name development-Petticoat
   • Theme: 18th Century Costumes
   • Petticoats are the underskirts women wore
   beneath...
New Logo Development




LOGO                    Karen Salomon
Thank You
       Sources
       Images: www.metmuseum.org, www.teenvogue.com,
       www.cosmogirl.com, www.queencool.com,...
Thank You
       Information:

       http://e-strategyblog.com/2008/02/marketing-to-millennials-presentation/
       , ht...
Upcoming SlideShare
Loading in...5
×

Petticoat

306

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
306
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Petticoat"

  1. 1. “Redesign of the Metropolitan Museum Costume Institute as a Social Networking Site for ‘18th Century costume enthusiasts’, 16-24 years old” Karen Salomon
  2. 2. Existing Site Karen Salomon
  3. 3. Facts about Millennials (16-24 years old) • 97% of college students own a computer • They are using 3-5 pieces of technological equipment at once • Last year their spending totaled around $179 billion LOGO Karen Salomon
  4. 4. Facts about Millennials (16-24 years old) • 93% use the internet • 34% share their own creative work online (photo, video, art work) • 33% have online diaries or blogs LOGO Karen Salomon
  5. 5. Anecdotes about Millennials (16-24 years old) • Most conversant with friends • Social plans made over technological communication (instant messenger, cell, facebook, email) • While very private with adults quite open on social network sites LOGO Karen Salomon
  6. 6. Reference Sites LOGO Karen Salomon
  7. 7. Reference Sites: Social Networking LOGO Karen Salomon
  8. 8. Color Palette or LOGO Karen Salomon
  9. 9. New name development-Petticoat • Theme: 18th Century Costumes • Petticoats are the underskirts women wore beneath their gowns • Both name and theme chosen based on special exhibit: Dangerous Liaisons: Fashion and Furniture in the 18th Century LOGO Karen Salomon
  10. 10. New Logo Development LOGO Karen Salomon
  11. 11. Thank You Sources Images: www.metmuseum.org, www.teenvogue.com, www.cosmogirl.com, www.queencool.com, www. dressupgirl.net, www.mtv.com, www.whateverlife.com, www.facebook.com, www.myspace.com, http://www.polyvore.com/marie_antoinettes_gossip_guide_to/thing?id=54320 Information: http://www.abanet.org/lpm/lpt/articles/mgt08044.html http://www.oberlin.edu/stupub/ocreview/2006/12/08/features/Understanding_ http://findarticles.com/p/articles/mi_m4021/is_2001_Sept_1/ai_78426770/ http://www.mobileyouth.org/post/marketing-to-gen-y-presentation/ LOGO Karen Salomon
  12. 12. Thank You Information: http://e-strategyblog.com/2008/02/marketing-to-millennials-presentation/ , http://people.csail.mit.edu/sfelshin/revwar/glossary.html, http://www.metmuseum.org/toah/hd/eudr/hd_eudr.htm, http://marie-antoinettequeenoffrance.blogspot.com/, http://georgianaduchessofdevonshire.blogspot.com/, http://georgianacircle.wordpress.com/category/18th-century/ , http://18thcenturyblog.com/blogs LOGO Karen Salomon
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×