Retention tool used to "save" travel club members. Was a control for a long time.

1. TRAF 2674.01 GoSmartLite 6/17/10 4:09 PM Page 1
Go Smart! to $100
.00 Cash Back!
Up Help us CELEBRATE 25 YEARS
of Travelers Advantage® with
Hundreds of Dollars in Savings for
TravelersAdvantage.com
you on Travel, Car Rentals, and More !
Document Name: TRAF 2674.01 Artist's Name: MstandishiMac Colors: Process
GoSmartLite Last Time Saved: 6/17/10 - 4:08 PM Reprint of:
Document Size: 7" x 5" Creative Team: Karen/Anne Also Prints for:

2. TRAF 2674.01 GoSmartLite 6/17/10 4:09 PM Page 2
MONEY BACK
Your Savings Benefits on CAR RENTALS
Save up
And Discounts to $25.00
Just return copies
of your car rental
receipts totaling
W
e want to celebrate our 25 years in the travel industry by helping you save more up to $25.00.
when you travel. Welcome to Go Smart—your guide to saving BIG on a fun jaunt for
you and the family. We’ve thought of everything: a rebate on car rentals you’ll need Return for your Car Rental Rebate of $25.00
to get to your destination, cash back on a place to stay once you’re there, and cash back on Return Simply complete this cash-back coupon and mail it with a copy of your car rental receipts to: Rebate Offer, P.O. Box 6126, Westerville, OH 43086-6126.
Please print clearly using blue or black ink.
family fun activities you are sure to enjoy! Plus, we’ll give you a rebate on anything... yes, □□□□-□□□□□□□□□
anything when you travel with Travelers Advantage. It’s your choice. We just want you and your
and MEMBERSHIP NO.
DATE □□-□□-□□
family to enjoy fun times without spending a lot of money. So go ahead and celebrate with us! Redeem FIRST NAME □□□□□□□□□□□□□□□□□□
LAST NAME □□□□□□□□□□□□□□□□□□
Car Rental Rebate, page 3..............................................$25.00 for your ADDRESS □□□□□□□□□□□□□□□□□□
Amusement Park Entrance Fee Rebate, page 4.............$25.00 Car CITY □□□□□□□□□□□□□□□□□□
STATE □□ ZIP □□□□□-□□□□
Wild Card Rebate, page 5...............................................$25.00 Rental Applies only to Travel booked through Travelers Advantage. You must be an active member of Travelers Advantage at time of redemption. You must enclose original receipt or
a copy of your receipt dated within the valid term of this coupon, and mail with this original coupon to above address postmarked by 12/31/11 for your $25.00 savings.
Hotel Stay Rebate, page 6 ..............................................$25.00
Rebate Rebate check will be issued for up to $25. Receipts must be equal to or greater than the face value of the rebate. Receipts less than the face value of the rebate will not be
processed. One coupon per membership. No facsimiles of this form will be accepted. Coupon is void if altered, counterfeited, or obtained or used improperly. Coupon has no
value except when redeemed in accordance with these terms and conditions. Please allow 6 - 8 weeks for processing. Offer expires 12/31/2011.
3
© 2010, Trilegiant Corporation R-891904
Document Name: TRAF 2674.01 Artist's Name: MstandishiMac Colors: Process Document Name: TRAF 2674.01 Artist's Name: MstandishiMac Colors: Process
GoSmartLite Last Time Saved: 6/17/10 - 4:08 PM Reprint of: GoSmartLite Last Time Saved: 6/17/10 - 4:08 PM Reprint of:
Document Size: 7" x 5" Creative Team: Karen/Anne Also Prints for: Document Size: 7" x 5" Creative Team: Karen/Anne Also Prints for:

3. TRAF 2674.01 GoSmartLite 6/17/10 4:09 PM Page 4
Return and
Return for your Amusement Park Entrance Fee Rebate of $25.00
Simply complete this cash-back coupon and mail it with a copy of your receipts to: Rebate Offer, P.O. Box 6126, Westerville, OH 43086-6126.
Please print clearly using blue or black ink.
Wild Card Rebate $25.00
MEMBERSHIP NO.□□□□-□□□□□□□□□
Redeem for DATE □□-□□-□□ Of f –
I
t’s our 25th Anniversary and we want to give you
$25.00 off FIRST NAME □□□□□□□□□□□□□□□□□□ a $25.00 rebate to use on anything for your trip that
LAST NAME □□□□□□□□□□□□□□□□□□
Amusement ADDRESS □□□□□□□□□□□□□□□□□□
is travel-related. Use it toward a weekday jaunt, a
weekend getaway, or to even fill up your tank. These
savings will come in handy! Save at the pump, on
Your
Park CITY □□□□□□□□□□□□□□□□□□
your favorite hotel, or dine at a delicious hot spot.
Entrance STATE □□ ZIP □□□□□-□□□□
You must be an active member of Travelers Advantage at time of redemption. You must enclose original receipt or a copy of your receipt dated within the valid term of
this coupon, and mail with this original coupon to above address postmarked by 12/31/11 for your $25.00 savings. Rebate check will be issued for up to $25.
Receipts must be equal to or greater than the face value of the rebate. Receipts less than the face value of the rebate will not be processed. One coupon per
All you have to do is book your trip through
Travelers Advantage, save your receipt, and
Choice!
mail it back to claim your savings.
Fee Rebate membership. No facsimiles of this form will be accepted. Coupon is void if altered, counterfeited, or obtained or used improperly. Coupon has no value except when
redeemed in accordance with these terms and conditions. Please allow 6 - 8 weeks for processing.
© 2010, Trilegiant Corporation
Offer expires 12/31/2011.
R-891905
Return for your Wild Card Rebate of $25.00
$25.00 of f Simply complete this cash-back coupon and mail it with a copy of your receipt to: Wild Card Rebate, P.O. Box 6126, Westerville, OH 43086-6126.
Please print clearly using blue or black ink.
MEMBERSHIP NO. □□□□-□□□□□□□□□ DATE □□-□□-□□
Amusement Pa FIRST NAME □□□□□□□□□□□□□□□□□□□□□□□
LAST NAME □□□□□□□□□□□□□□□□□□□□□□□
rk ADDRESS □□□□□□□□□□□□□□□□□□□□□□□
Entrance Fees CITY □□□□□□□□□□□□□□□□□□□□□□□
STATE □□ ZIP □□□□□-□□□□
Applies only to Travel booked through Travelers Advantage and toward anything travel-related. You must be an active member of Travelers Advantage at time of redemption. You must enclose original
receipt or a copy of your receipt dated within the valid term of this coupon, and mail with this original coupon to above address postmarked by 12/31/11 for your $25.00 savings. Rebate check will be
issued for up to $25. Receipts must be equal to or greater than the face value of the rebate. Receipts less than the face value of the rebate will not be processed. One coupon per membership. No
facsimiles of this form will be accepted. Coupon is void if altered, counterfeited, or obtained or used improperly. Coupon has no value except when redeemed in accordance with these terms and
4 conditions. Please allow 6 - 8 weeks for processing. Offer expires 12/31/2011. 5
© 2010, Trilegiant Corporation R-891906
Document Name: TRAF 2674.01 Artist's Name: MstandishiMac Colors: Process Document Name: TRAF 2674.01 Artist's Name: MstandishiMac Colors: Process
GoSmartLite Last Time Saved: 6/17/10 - 4:08 PM Reprint of: GoSmartLite Last Time Saved: 6/17/10 - 4:08 PM Reprint of:
Document Size: 7" x 5" Creative Team: Karen/Anne Also Prints for: Document Size: 7" x 5" Creative Team: Karen/Anne Also Prints for:

4. TRAF 2674.01 GoSmartLite 6/17/10 4:09 PM Page 6
Return for your Hotel Stay Rebate of $25.00
Simply complete this cash-back coupon and mail it with a copy of your hotel receipt to: Hotel Night Rebate, P.O. Box 6126, Westerville, OH 43086-6126.
Please print clearly using blue or black ink.
Here’s to another
Return and MEMBERSHIP NO.
DATE □□-□□-□□
□□□□-□□□□□□□□□
25 years of savings!
Redeem FIRST NAME □□□□□□□□□□□□□□□□□□
LAST NAME □□□□□□□□□□□□□□□□□□
W
e want to thank you for helping us make this an incredible
For $25.00 ADDRESS □□□□□□□□□□□□□□□□□□
25 years! Travelers Advantage will continue to provide savings
and discounts to our valued customers. In addition to all the
CITY □□□□□□□□□□□□□□□□□□
Off a STATE □□ ZIP □□□□□-□□□□
incredible rebates offered through this book, you can look forward to fun
times and great savings when you and your family take advantage of
Applies only to Travel booked through Travelers Advantage. You must be an active member of Travelers Advantage at time of redemption. You must enclose original receipt or a
everything our discount travel service has to offer.
Hotel Stay! copy of your receipt dated within the valid term of this coupon, and mail with this original coupon to above address postmarked by 12/31/11 for your $25.00 savings. Rebate
check will be issued for up to $25. Receipts must be equal to or greater than the face value of the rebate. Receipts less than the face value of the rebate will not be processed.
One coupon per membership. No facsimiles of this form will be accepted. Coupon is void if altered, counterfeited, or obtained or used improperly. Coupon has no value except
when redeemed in accordance with these terms and conditions. Please allow 6 - 8 weeks for processing. Offer expires 12/31/2011. • 5% cash back on all
© 2010, Trilegiant Corporation R-891907
1
5% Cash Bonus redemption: Cash Bonus amounts are based on 5% of your eligible travel purchases. For 5% Cash Bonus redemption: Save your eligible travel booked
itinerary and all the original receipts or copies of receipts. Write your name, address, and membership number on them and mail within 45 days
of your return to Travelers Advantage, Bonus Dept., P.O. Box 6126, Westerville, OH 43086-6126. The 5% bonus applies only to travel purchased through the service1
$25.00 of f through Travelers Advantage. Hotel Access®, group travel, meals, taxes, gratuities, and other miscellaneous expenses do not apply.
2
If after making a flight reservation, car rental, cruise vacation, or hotel reservation through Travelers Advantage, you find that a lower price was
available at the time of purchase through another travel service, online or otherwise, call Travelers Advantage the same day and upon confirmation
Travelers Advantage will match the price; or call within 30 days after the date of your purchase and Travelers Advantage will refund the difference.
• Low Price Guarantee2
• Major discounts on
The lower price must be published, available to the general public, for the identical itinerary (including, but not limited to, your date of travel, vendor,
a Hotel Stay departure time, hotel location, type of room or car rental, as appropriate). Your membership must be current at the time of purchase to be eligible.
Offer subject to change at any time without notice. Upon verification, Travelers Advantage will promptly refund the difference between the price
you paid through Travelers Advantage and the lower price. Fares that conceal the airline’s identity until purchased, airline Web fares published each
participating hotels,
car rentals, airfare,
week for travel departing that weekend, charter, tour packages, consolidator rates, and group rates are excluded. Other restrictions may apply. Call and travel packages
1-800-548-1116 for more details on these and other restrictions. This benefit is NOT insurance: The Low Price Guarantee benefit is not insurance
and these terms and conditions are not a policy or contract of insurance.
Travelers Advantage is a service provided by Trilegiant Corporation, which may modify or improve any part of the service at any time and without
• Instant savings on
prior notice. Travel services are provided by Travelers Advantage Services, Inc. State Seller of Travel Registration Numbers for Travelers Advantage shopping, recreation,
Services, Inc.: California 2079291-50 (Registration as a seller of travel does not constitute approval by California. Travelers Advantage Services,
Inc. is not a participant in the Travel Consumer Restitution Fund.); Florida ST36652; Hawaii TAR-6223; Iowa 800; Nevada: 2005-0034; and dining
State of Washington 602 493 651. Travelers Advantage is a registered service mark of Affinion Publishing, LLC.
© 2010, Trilegiant Corporation
Document Name: TRAF 2674.01 Artist's Name: MstandishiMac Colors: Process Document Name: TRAF 2674.01 Artist's Name: MstandishiMac Colors: Process
GoSmartLite Last Time Saved: 6/17/10 - 4:08 PM Reprint of: GoSmartLite Last Time Saved: 6/17/10 - 4:08 PM Reprint of:
Document Size: 7" x 5" Creative Team: Karen/Anne Also Prints for: Document Size: 7" x 5" Creative Team: Karen/Anne Also Prints for:

5. TRAF 2674.01 GoSmartLite 6/17/10 4:09 PM Page 8
This booklet has been
brought to you by
Travelers Advantage.
TTAGTANN40
Visit
TravelersAdvantage.com
© 2010, Trilegiant Corporation today!
Document Name: TRAF 2674.01 Artist's Name: MstandishiMac Colors: Process
GoSmartLite Last Time Saved: 6/17/10 - 4:08 PM Reprint of:
Document Size: 7" x 5" Creative Team: Karen/Anne Also Prints for: