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Project Social

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On November 17, 2010, I did a presentation for Career Day at Autrey Mill Middle School in Johns Creek, GA, and explained to the students what exactly does a "social media manager" do each day...

On November 17, 2010, I did a presentation for Career Day at Autrey Mill Middle School in Johns Creek, GA, and explained to the students what exactly does a "social media manager" do each day...

Published in: Career, Business, Technology
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Transcript

  • 1. This Powerpoint was prepared for the students at Johns Creek, GA During Career Day, 2010.
  • 2. Social Media for Business
  • 3. Traditional Forms of Marketing TV Commercials Yellow PagesRadioNewspapers Billboards
  • 4. • Expensive • Not highly targeted • Easily ignored • Doesn’t make it easy for the customers to give feedback, beyond buying or NOT buying a product What are the Problems with Traditional?
  • 5. Traditional Media vs. Social Media
  • 6. Traditional Media vs. Social Media
  • 7. How Social Media Fits Into All This ● Social media allows businesses to have conversations with potential customers. ● When you have conversations with potential customers, they grow to trust you. ● Once they trust you, they’re more likely to buy your product or service.
  • 8. How Social Media Affects Buying Decisions You go to a party and smell a perfume you like… Before the Internet, you had to go to the store to learn more about it… Now, you can go home, log onto your computer and…
  • 9. Old Marketing (Traditional) Old Toyota TV Commercials
  • 10. New Marketing (Social Media) Sienna Family Commercial Series on YouTube
  • 11. New Marketing (Social Media) YouTube Commercials Can Be Shared Virally
  • 12. What is my job?
  • 13. No, seriously. I’m a virtual social media manager… companies don’t have to hire somebody full-time to run their social media. I help companies have conversations with customers… using social media.
  • 14. What are those?
  • 15. Mark Zuckerberg’s Facemash The founder of Facebook made his first big cyber splash one night at Harvard. He downloaded photos of all the girls at Harvard and then created a program that randomly compared 2 coeds against each other… He asked a simple question: Which girl is hotter?
  • 16. Mark Zuckerberg’s Facemash In 4 hours, he got 22,000 hits on the Facemash website.
  • 17. Mark Zuckerberg’s Facemash Now, let’s do a Facesmash about my job.
  • 18. Which is hotter? Commute…
  • 19. Which is hotter? Attire…
  • 20. Which is hotter? Colleagues…
  • 21. Which is hotter? Meetings…
  • 22. What do I do each day? I read up on Mashable, to learn what’s hot in tech.
  • 23. What do I do each day? I also look to see what articles my Twitter “influencers” think are worth reading.
  • 24. What do I do each day? I set up Facebook pages for my clients.
  • 25. What do I do each day?
  • 26. What do I do each day? People Click on “Like” “Likes” are the currency of Facebook
  • 27. What do I do each day? Call to Action – Get People to Click “Like” Landing Page
  • 28. What do I do each day? Create Events Respond to Fan Comments Post Content to Fan Page
  • 29. What do I do each day? Tweet About the News Respond to Client’s Fans
  • 30. What do I do each day? Respond to Your Fans Create YouTube Channel
  • 31. What do I do each day? Respond to Your Fans Write Blog Posts About Social Media
  • 32. Who had the greatest impact on this career? My husband, Adam. Encouraged me to find a career that I feel passionate about. And, during the day, he runs Social Media at
  • 33. Who else had the greatest impact on this career? Kate Buck, Jr. (yes, she really does have pink hair.) She is a “rock star” in the world of social media management. She taught a class I took called
  • 34. Best part of my job? ● Freedom! ● I’m offering a service that’s very much in demand… lots of companies want and need what I do. ● Doing something I love. What could be better? ● Can set my own schedule, so I can be home to help my kids get to school, and I’m home in the afternoon.
  • 35. So if you can understand this… …maybe you should be a virtual social media manager!

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