Project Social


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On November 17, 2010, I did a presentation for Career Day at Autrey Mill Middle School in Johns Creek, GA, and explained to the students what exactly does a "social media manager" do each day...

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Project Social

  1. 1. This Powerpoint was prepared for the students at Johns Creek, GA During Career Day, 2010.
  2. 2. Social Media for Business
  3. 3. Traditional Forms of Marketing TV Commercials Yellow PagesRadioNewspapers Billboards
  4. 4. • Expensive • Not highly targeted • Easily ignored • Doesn’t make it easy for the customers to give feedback, beyond buying or NOT buying a product What are the Problems with Traditional?
  5. 5. Traditional Media vs. Social Media
  6. 6. Traditional Media vs. Social Media
  7. 7. How Social Media Fits Into All This ● Social media allows businesses to have conversations with potential customers. ● When you have conversations with potential customers, they grow to trust you. ● Once they trust you, they’re more likely to buy your product or service.
  8. 8. How Social Media Affects Buying Decisions You go to a party and smell a perfume you like… Before the Internet, you had to go to the store to learn more about it… Now, you can go home, log onto your computer and…
  9. 9. Old Marketing (Traditional) Old Toyota TV Commercials
  10. 10. New Marketing (Social Media) Sienna Family Commercial Series on YouTube
  11. 11. New Marketing (Social Media) YouTube Commercials Can Be Shared Virally
  12. 12. What is my job?
  13. 13. No, seriously. I’m a virtual social media manager… companies don’t have to hire somebody full-time to run their social media. I help companies have conversations with customers… using social media.
  14. 14. What are those?
  15. 15. Mark Zuckerberg’s Facemash The founder of Facebook made his first big cyber splash one night at Harvard. He downloaded photos of all the girls at Harvard and then created a program that randomly compared 2 coeds against each other… He asked a simple question: Which girl is hotter?
  16. 16. Mark Zuckerberg’s Facemash In 4 hours, he got 22,000 hits on the Facemash website.
  17. 17. Mark Zuckerberg’s Facemash Now, let’s do a Facesmash about my job.
  18. 18. Which is hotter? Commute…
  19. 19. Which is hotter? Attire…
  20. 20. Which is hotter? Colleagues…
  21. 21. Which is hotter? Meetings…
  22. 22. What do I do each day? I read up on Mashable, to learn what’s hot in tech.
  23. 23. What do I do each day? I also look to see what articles my Twitter “influencers” think are worth reading.
  24. 24. What do I do each day? I set up Facebook pages for my clients.
  25. 25. What do I do each day?
  26. 26. What do I do each day? People Click on “Like” “Likes” are the currency of Facebook
  27. 27. What do I do each day? Call to Action – Get People to Click “Like” Landing Page
  28. 28. What do I do each day? Create Events Respond to Fan Comments Post Content to Fan Page
  29. 29. What do I do each day? Tweet About the News Respond to Client’s Fans
  30. 30. What do I do each day? Respond to Your Fans Create YouTube Channel
  31. 31. What do I do each day? Respond to Your Fans Write Blog Posts About Social Media
  32. 32. Who had the greatest impact on this career? My husband, Adam. Encouraged me to find a career that I feel passionate about. And, during the day, he runs Social Media at
  33. 33. Who else had the greatest impact on this career? Kate Buck, Jr. (yes, she really does have pink hair.) She is a “rock star” in the world of social media management. She taught a class I took called
  34. 34. Best part of my job? ● Freedom! ● I’m offering a service that’s very much in demand… lots of companies want and need what I do. ● Doing something I love. What could be better? ● Can set my own schedule, so I can be home to help my kids get to school, and I’m home in the afternoon.
  35. 35. So if you can understand this… …maybe you should be a virtual social media manager!