K A R E N M C K E N N A Current Resume


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K A R E N M C K E N N A Current Resume

  1. 1. KarenMcKenna 2 east elm street #26, greenwich, ct 06830 home phone: 203.340.2875 cell phone: 201.600.9997 email: karkmck@aol.com PROFESSIONAL EXPERIENCE Freelance/Consulting Assignments - 09.06 – present Jade Showroom Trade show booth set – up and sales at major NYC markets. Supplements Showroom - Moyna Handbag Line Freelance visual merchandising and display work in their NYC showroom. All Black Trade show booth design, show coordination and sales at major NYC markets. BCBG MaxAzria Freelance Merchandising/Display Installation. Store opening Fifth Avenue, NYC Tangram International Design/Exhibit company. Temporary project management position ( 4 month assignment). BEST & Co Freelance visual merchandising and sales – Greenwich, CT TE CASAN Flagship Store - SoHo Freelance Merchandising/Window Display Installation De Pasquale New York, NY (contractual assignment) Division Store Manager Hire and train Store Managers on all company policies and procedures. Responsible for the operation and merchandising of 6 company owned stores. Full Time Positions The Camuto Group Greenwich, CT Director of Retail Development - 11.05 – 7.06 Responsible for the brand imaging and visual presentation direction for all company owned brands as well as licensee partners. Designed all (4) Camuto brand trade show booths, as well as coordinating all major trade show logistics. Showroom design and project management during the construction process. Responsible for showroom display and maintenance during major markets. BCBG MAX AZRIA Vernon, CA Visual Director - Wholesale Brands - 01.03 – 11.05 Managed the visual presentation of 650 shop-in-shops throughout the country. Responsible for managing the Merchandising Coordinator Program which consisted of 60 merchandisers located nationwide. Coordination of new shop openings for 6 company owned brands. Trade show booth design, coordination of logistics and set up on site. Updated seasonal shop-in-shop marketing campaigns. Designed and produced monthly visual directives detailing merchandising placement and standards for new product deliveries. Produced Wholesale Visual Training Manual for field reference and compliance to visual standards. Coordinated seminars and in store events.
  2. 2. Kramer Hutchison New York, NY DKNY Men, Women & Accessory Domestic Account Brand Brand Manager - 04.00 - 02.01 Responsible for the installation of 500 DKNY Men’s, Women’s and Accessory shop-in-shops. Coordination of shop installations including budgets, fixture plans, and scheduling contractors. Updated shop marketing campaigns seasonally. Prepared fixture books and merchandising directives. Calvin Klein,Inc-Warnaco, Inc New York, NY Visual Presentation Director - Jeans, Underwear & Accessories 01.99 - 03.00 Worked with Division Presidents of Merchandising on seasonal visual merchandising guidelines supporting buy plan. Implemented and coordinated the fulfillment of all brands in-store marketing materials for CK Shops and non- shops. Coordination of Trade Shows which included: all logistics and visual set up on site. Responsible for visual budgets by division. Developed visual directives which outlined in-store merchandising standards by season. Foot Locker USA New York, NY Visual Presentation Director - Large Format Stores 03.98 - 01.99 Responsible for the visual presentation of Foot Locker Stores with over 5,000 square feet of selling space. Liaison between corporate construction department and contractors on site at store opening locations. Trained District Managers on visual merchandising standards, and store opening procedures. Interaction with the product merchandising department to insure accuracy of store opening inventory and product mix. Managed fixture plans, store layout plans. Instrumental in design process of high profile stores. Developed Store Opening Guide for new concept Foot Locker Stores. Dansk International Designs White Plains, NY Visual Merchandising Manager - 01.95 - 01.97 Supervised the design process of new company prototype store from conception to installation. Negotiated pricing and delivery with fixture and prop manufacturers. Prepared seasonal directives and promotional materials. Coordinated new store openings and renovations. Mikasa Secaucus, NJ Visual Merchandising Manager 01.90 - 01.95 Administrative reporting to Director of Visual Presentation and Vice President of Retail Division on store performance, fixture plans, and visual merchandising budgets. Coordination of new store openings and renovations from development of fixture plan to merchandise placement. Responsible for store opening budgets, fixturing budgets, and visual prop purchases. Liaison between corporate Project Managers and contractors on site. Responsible for the visual presentation of 70 Mikasa Factory Stores. Mexx, U. S. A. New York, NY Visual Merchandising Manager - 02.87- 01.90 Trained Regional Merchandisers to maximize visual impact of merchandise in stores on delivery basis. Scope of work included reporting to CEO and Vice President of Marketing on retail best sellers, shop floor plans, and visual budgets. Retail operation responsibilities included construction of Mexx Shop-In-Shops from development of floor plan to shop installation. EDUCATION Fashion Institute of Technology, New York, NY, 1991 Associates Degree - Marketing: Fashion and Related Industries The CAD Training Center, Union, NJ Certification in AUTOCAD release 12/13