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How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
How To Make Your Content Move A Crowd
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How To Make Your Content Move A Crowd

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Inside are 24 ideas that you can implement today to help drive traffic and educate buyers as to the value of your product and services.

Inside are 24 ideas that you can implement today to help drive traffic and educate buyers as to the value of your product and services.

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  • The trick to getting buyers to buy is to turn it into their idea. Don’t push your products or services onto your potential customers. Instead let them find you by providing great marketing content that educates them on problems they currently have or ones they didn’t even know they had.
  • Transcript

    • 1. Make Your Content Move the Crowd
      24 content ideas you can implement today.
      © Karen McFarlane for KarenMcFarlane.com
    • 2. How do you encourage buyers to buy?
    • 3. Make It Their Idea!
      Ready
      To
      Buy
    • 4. How Do You Make It Their Idea?
    • 5. Stop Selling!
      Start Educating!
    • 6. Provide Meaningful and Relevant Content based on Buying Stage
    • 7. There are 3 core buying stages:
      Stage #3
      Showcase Your Expertise
      Stage #2
      Present Solutions
      Stage #1
      Educate Your Buyer
    • 8. Stage #1:
      Educate the Buyer About the Problem
      Research Reports
      Benchmark Reports
      Blogs
      News Articles
      Press Releases
      Podcasts
    • 9. Stage #2:Present Solutions To the Problem
      Best Practice Guides
      How-To Guides
      Handbooks
      Webinars
      PowerPoint Presentations
    • 10. Stage #3: Showcase Your Own Expertise
      Success Stories
      Case Studies
      Testimonials
      Product Tours
      Total Cost of Ownership
      ROI Business Cases
      Collateral
      Sales Decks
    • 11. (20) Social Media, (21) Website Copy, (22) Email (22) and (23) Videoprovide value in all three stages.
    • 12. 24. You (and your team) are you own best advocate!
    • 13. Make Your Crowd Move To Your Beat!
      For help, contact Karen McFarlane at www.karenmcfaralane.com.

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