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How To Make Your Content Move A Crowd
 

How To Make Your Content Move A Crowd

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Inside are 24 ideas that you can implement today to help drive traffic and educate buyers as to the value of your product and services.

Inside are 24 ideas that you can implement today to help drive traffic and educate buyers as to the value of your product and services.

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  • The trick to getting buyers to buy is to turn it into their idea. Don’t push your products or services onto your potential customers. Instead let them find you by providing great marketing content that educates them on problems they currently have or ones they didn’t even know they had.

How To Make Your Content Move A Crowd How To Make Your Content Move A Crowd Presentation Transcript

  • Make Your Content Move the Crowd
    24 content ideas you can implement today.
    © Karen McFarlane for KarenMcFarlane.com
  • How do you encourage buyers to buy?
  • Make It Their Idea!
    Ready
    To
    Buy
  • How Do You Make It Their Idea?
  • Stop Selling!
    Start Educating!
  • Provide Meaningful and Relevant Content based on Buying Stage
  • There are 3 core buying stages:
    Stage #3
    Showcase Your Expertise
    Stage #2
    Present Solutions
    Stage #1
    Educate Your Buyer
  • Stage #1:
    Educate the Buyer About the Problem
    Research Reports
    Benchmark Reports
    Blogs
    News Articles
    Press Releases
    Podcasts
  • Stage #2:Present Solutions To the Problem
    Best Practice Guides
    How-To Guides
    Handbooks
    Webinars
    PowerPoint Presentations
  • Stage #3: Showcase Your Own Expertise
    Success Stories
    Case Studies
    Testimonials
    Product Tours
    Total Cost of Ownership
    ROI Business Cases
    Collateral
    Sales Decks
  • (20) Social Media, (21) Website Copy, (22) Email (22) and (23) Videoprovide value in all three stages.
  • 24. You (and your team) are you own best advocate!
  • Make Your Crowd Move To Your Beat!
    For help, contact Karen McFarlane at www.karenmcfaralane.com.