How To Make Your Content Move A Crowd

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Inside are 24 ideas that you can implement today to help drive traffic and educate buyers as to the value of your product and services.

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  • The trick to getting buyers to buy is to turn it into their idea. Don’t push your products or services onto your potential customers. Instead let them find you by providing great marketing content that educates them on problems they currently have or ones they didn’t even know they had.
  • How To Make Your Content Move A Crowd

    1. 1. Make Your Content Move the Crowd<br />24 content ideas you can implement today.<br />© Karen McFarlane for KarenMcFarlane.com <br />
    2. 2. How do you encourage buyers to buy?<br />
    3. 3. Make It Their Idea!<br />Ready<br />To<br />Buy<br />
    4. 4. How Do You Make It Their Idea?<br />
    5. 5. Stop Selling!<br />Start Educating!<br />
    6. 6. Provide Meaningful and Relevant Content based on Buying Stage<br />
    7. 7. There are 3 core buying stages:<br />Stage #3<br />Showcase Your Expertise<br />Stage #2<br />Present Solutions<br />Stage #1<br />Educate Your Buyer<br />
    8. 8. Stage #1: <br />Educate the Buyer About the Problem<br />Research Reports<br />Benchmark Reports<br />Blogs<br />News Articles<br />Press Releases<br />Podcasts<br />
    9. 9. Stage #2:Present Solutions To the Problem<br />Best Practice Guides<br />How-To Guides<br />Handbooks<br />Webinars<br />PowerPoint Presentations<br />
    10. 10. Stage #3: Showcase Your Own Expertise<br />Success Stories<br />Case Studies<br />Testimonials<br />Product Tours<br />Total Cost of Ownership<br />ROI Business Cases<br />Collateral<br />Sales Decks<br />
    11. 11. (20) Social Media, (21) Website Copy, (22) Email (22) and (23) Videoprovide value in all three stages.<br />
    12. 12. 24. You (and your team) are you own best advocate!<br />
    13. 13. Make Your Crowd Move To Your Beat!<br />For help, contact Karen McFarlane at www.karenmcfaralane.com.<br />

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