Role of national government in travel & tourism


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Role of national government in travel & tourism

  1. 1. The role of National Government in the travel and tourism sector
  2. 2. Government activities:  Formulation of national policies re tourism growth and development  Investment in tourism facilities  Promotion of the country as a tourism destination
  3. 3. Tourism New Zealand 1. National and Regional Tourism Planning: 2. Organising & coordinating suitable industry structure 3. Development of the tourism product in line with government policy 4. Promotion of NZ as a tourism destination 5. Control – ensuring plans are implemented and objectives achieved
  4. 4. Regional Tourism Organisations [RTOs]  Destinational marketing  International marketing for their region  Co-ordination of regional industry training initiatives  Marketing of domestic tourism
  5. 5. International Organisations in Tourism  Inter-governmental organisations  Regional organisations  Non governmental organisations
  6. 6. Domestic Trade + Professional Associations:  Travel Agents Association of NZ (TAANZ)  Tourism Industry Association of NZ (TIANZ)  Inbound Tour Operators Council (ITOC)  Overseas Tour Operators Council (OTOC)  Motel Association of NZ (MAANZ)  Hospitality Association of NZ (HAANZ)  NZ Maori Tourism Council
  7. 7. Aviation, Tourism and Travel Training Organisation (ATTTO)  Assigned Industry Training Organisation (ITO) for the tourism sector  Setting training standards for the sectors within it serves  Relationships with industry, government agencies and training organisations
  8. 8. Ministry of Business, Innovation and Employment. [MBIE] “The purpose of MBIE is to be a catalyst for a high-performing economy to ensure New Zealand’s lasting prosperity and wellbeing. We play a central role in shaping and delivering a strong New Zealand economy”
  9. 9. MBIE cont..  We develop and deliver policy, services, advice and regulation to support business growth and the prosperity and wellbeing of all New Zealanders.  MBIE integrates the functions of four former agencies – the Department of Building and Housing, the Ministry of Economic Development, the Department of Labour and the Ministry of Science and Innovation.
  10. 10. MBIE Activities To create better business focused environment: Building skills: Building innovation Supporting access to capital: Supporting access to resources Building exports: Effective infrastructure
  11. 11. MBIE Role in Tourism  We provide advice to the Government on how it can create the right environment for enhanced productivity and growth in the tourism sector in order to grow tourism’s contribution to the New Zealand economy.  We also collect, analyse and publish tourism data, such as international visitor expenditure, and evaluate the effectiveness of government initiatives that impact on tourism.
  12. 12. Tourism Strategy 2015 Vision:  In 2015, tourism is valued as the leading contributor to a sustainable New Zealand economy Values:  kaitiakitanga (guardianship) and manaakitanga (hospitality) Outcomes:  New Zealand delivers a world-class visitor experience  New Zealand’s tourism sector is prosperous and attracts ongoing investment  The tourism sector takes a leading role in protecting and enhancing the environment  The tourism sector and communities work together for mutual benefit