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How Twitter has changed how we watch TV cookery shows

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Karen Fewell
Karen Fewell

Are cookery TV shows pure entertainment or do they inspire us to cook? Can Twitter interaction and advice inspire us to cook and have a healthier lifestyle? Is the second screen behaviour different during TV cookery/food shows? Which TV cookery shows generate most Twitter conversation. This file was put together for Social Media Week London 2013 #SMWldn. Thanks to Second Sync @SecondSync and Great British Chefs @GBChefs for their help in creating this file.

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TV  Cookery  Shows   &  Twi0er   Karen  Fewell  @DigitalBlonde   Copyright  Digital  Blonde  Ltd  
Karen  Fewell  @DigitalBlonde   Who  tweets  about  TV  cookery  shows?   `   Great  BriEsh  Bake  Off   Saturday  Kitchen   Jamie’s  Money  Saving  Meals  MasterChef   Data  provided  by  www.secondsync.com    
"TweeEng  during  our   community's  favourite   cookery  programmes   allows  us  to  feel  much   closer  to  them  and  also   see  which  recipes  and   dishes  are  resonaEng  with   them”     Mecca  Ibrahim,  Great  BriEsh  Chefs     With  thanks  to  Great  BriEsh  Chefs  for  the  image   Recipe  by  Shaun  Rankin  
Karen  Fewell  @DigitalBlonde   Number  of  Tweets  about  MasterChef   Thurs  2nd  May  –  The  Final     Thurs  25th  April  2013  
Karen  Fewell  @DigitalBlonde   MasterChef  –  what  were  people  tweeEng  about?   Thurs  2nd  May  –  The  Final     2,362  tweets  per  minute  
Karen  Fewell  @DigitalBlonde   Jamie’s  Money  Saving  Meals  
Karen  Fewell  @DigitalBlonde   Saturday  Kitchen  
Karen  Fewell  @DigitalBlonde   Saturday  Kitchen   `   Sat  9  Feb  2013  |  10  -­‐  11.30am   Sat  26  Jan  2013  |  10  -­‐  11.30am  
Karen  Fewell  @DigitalBlonde   Great  BriEsh  Bake  Off     "We  love  how  Twi0er  allows  us  to  have  conversaEons  with  the  viewers  and  the   contestants  during  Great  BriEsh  Bake  Off.    Rather  than  just  a  sneak  peak  or   behind  the  scenes  view,  it's  like  the  ‘director's  cut’  commentary,  but  one  that   you  can  get  involved  with.”     Mecca  Ibrahim,  Great  BriEsh  Chefs  
Karen  Fewell  @DigitalBlonde   Comparing  the   tweet   pa0ern  for   3  episodes  of   Great  BriEsh   Bake  Off  
Karen  Fewell  @DigitalBlonde   Great  BriEsh  Bake  Off   `  
Karen  Fewell  @DigitalBlonde   Great  BriEsh  Bake  Off   `  
Karen  Fewell  @DigitalBlonde   "Twi0er  allows  us  a  lot  of  fun   during  TV  cookery  shows.    We   RT  reacEons  from  contestants   and  viewers  which  helps  to   amplify  them.  We  also  share   recipes  from  our  chefs  &   bloggers  that  are  inspired  by   the  show  and  encourage   viewers  to  visit  our  re-­‐cap   blog  posts  the  following  day”     Mecca  Ibrahim,  Great  BriEsh  Chefs      
With  thanks  to     Karen  Fewell  @DigitalBlonde   All  data  contained  in  this  presentaEon  was   provided  by  www.secondsync.com     With  thanks  to  Great  BriEsh  Chefs  for  the  image   Recipe  by  Shaun  Rankin  

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How Twitter has changed how we watch TV cookery shows

  • 1. TV  Cookery  Shows   &  Twi0er   Karen  Fewell  @DigitalBlonde   Copyright  Digital  Blonde  Ltd  
  • 2. Karen  Fewell  @DigitalBlonde   Who  tweets  about  TV  cookery  shows?   `   Great  BriEsh  Bake  Off   Saturday  Kitchen   Jamie’s  Money  Saving  Meals  MasterChef   Data  provided  by  www.secondsync.com    
  • 3. "TweeEng  during  our   community's  favourite   cookery  programmes   allows  us  to  feel  much   closer  to  them  and  also   see  which  recipes  and   dishes  are  resonaEng  with   them”     Mecca  Ibrahim,  Great  BriEsh  Chefs     With  thanks  to  Great  BriEsh  Chefs  for  the  image   Recipe  by  Shaun  Rankin  
  • 4. Karen  Fewell  @DigitalBlonde   Number  of  Tweets  about  MasterChef   Thurs  2nd  May  –  The  Final     Thurs  25th  April  2013  
  • 5. Karen  Fewell  @DigitalBlonde   MasterChef  –  what  were  people  tweeEng  about?   Thurs  2nd  May  –  The  Final     2,362  tweets  per  minute  
  • 6. Karen  Fewell  @DigitalBlonde   Jamie’s  Money  Saving  Meals  
  • 7. Karen  Fewell  @DigitalBlonde   Saturday  Kitchen  
  • 8. Karen  Fewell  @DigitalBlonde   Saturday  Kitchen   `   Sat  9  Feb  2013  |  10  -­‐  11.30am   Sat  26  Jan  2013  |  10  -­‐  11.30am  
  • 9. Karen  Fewell  @DigitalBlonde   Great  BriEsh  Bake  Off     "We  love  how  Twi0er  allows  us  to  have  conversaEons  with  the  viewers  and  the   contestants  during  Great  BriEsh  Bake  Off.    Rather  than  just  a  sneak  peak  or   behind  the  scenes  view,  it's  like  the  ‘director's  cut’  commentary,  but  one  that   you  can  get  involved  with.”     Mecca  Ibrahim,  Great  BriEsh  Chefs  
  • 10. Karen  Fewell  @DigitalBlonde   Comparing  the   tweet   pa0ern  for   3  episodes  of   Great  BriEsh   Bake  Off  
  • 11. Karen  Fewell  @DigitalBlonde   Great  BriEsh  Bake  Off   `  
  • 12. Karen  Fewell  @DigitalBlonde   Great  BriEsh  Bake  Off   `  
  • 13. Karen  Fewell  @DigitalBlonde   "Twi0er  allows  us  a  lot  of  fun   during  TV  cookery  shows.    We   RT  reacEons  from  contestants   and  viewers  which  helps  to   amplify  them.  We  also  share   recipes  from  our  chefs  &   bloggers  that  are  inspired  by   the  show  and  encourage   viewers  to  visit  our  re-­‐cap   blog  posts  the  following  day”     Mecca  Ibrahim,  Great  BriEsh  Chefs      
  • 14. With  thanks  to     Karen  Fewell  @DigitalBlonde   All  data  contained  in  this  presentaEon  was   provided  by  www.secondsync.com     With  thanks  to  Great  BriEsh  Chefs  for  the  image   Recipe  by  Shaun  Rankin