Foodservice - Ignoring social media is like ignoring your customers. Presented at #GLEE13

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My presentation from #GLEE2013 about social media, customer service and foodservice. Also a sneaky peak at the name of my new book #FoodPorn which will be published summer 2014.

My presentation from #GLEE2013 about social media, customer service and foodservice. Also a sneaky peak at the name of my new book #FoodPorn which will be published summer 2014.

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Transcript

  • 1. Foodservice: Protecting Your Online Reputation @DigitalBlonde
  • 2. “Some of the best moments in life happen around a table when we are eating with people we love” Joe Perez, Tastemade
  • 3. Angry Customer to Brand Advocate
  • 4. Brand Advocate to Angry Customer
  • 5. Train your staff on how to avoid negative online feedback
  • 6. @DigitalBlonde
  • 7. Research into foodservice conversations online • Only 10% was about the taste of the food • 77% of it was about the experience
  • 8. Thanks to @GaryVee @JeremyWaite
  • 9. Use Social Listening Tools A negative review on social media can lose a hospitality business around 30 customers
  • 10. “Influencers are not necessarily your customers” Brand Influencer Customer
  • 11. “Rising chefs, be warned: If you can’t stand the tweet, get out of the kitchen” Appetite for Life, MSN
  • 12. Book: #FoodPorn Published 2014 @DigitalBlonde
  • 13. @DigitalBlonde