Foodservice - Ignoring social media is like ignoring your customers. Presented at #GLEE13

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My presentation from #GLEE2013 about social media, customer service and foodservice. Also a sneaky peak at the name of my new book #FoodPorn which will be published summer 2014.

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Foodservice - Ignoring social media is like ignoring your customers. Presented at #GLEE13

  1. 1. Foodservice: Protecting Your Online Reputation @DigitalBlonde
  2. 2. “Some of the best moments in life happen around a table when we are eating with people we love” Joe Perez, Tastemade
  3. 3. Angry Customer to Brand Advocate
  4. 4. Brand Advocate to Angry Customer
  5. 5. Train your staff on how to avoid negative online feedback
  6. 6. @DigitalBlonde
  7. 7. Research into foodservice conversations online • Only 10% was about the taste of the food • 77% of it was about the experience
  8. 8. Thanks to @GaryVee @JeremyWaite
  9. 9. Use Social Listening Tools A negative review on social media can lose a hospitality business around 30 customers
  10. 10. “Influencers are not necessarily your customers” Brand Influencer Customer
  11. 11. “Rising chefs, be warned: If you can’t stand the tweet, get out of the kitchen” Appetite for Life, MSN
  12. 12. Book: #FoodPorn Published 2014 @DigitalBlonde
  13. 13. @DigitalBlonde

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