Do	
  chefs	
  have	
  a	
  love	
  v	
  hate	
  
rela+onship	
  with	
  social	
  media?	
  
@DigitalBlonde	
  
“Some	
  of	
  the	
  best	
  moments	
  in	
  life	
  
happen	
  around	
  a	
  table	
  when	
  we	
  are	
  
ea6ng	
  w...
“If	
  you	
  are	
  a	
  chef,	
  
your	
  life	
  is	
  devoted	
  
to	
  giving	
  pleasure	
  
to	
  other	
  people.	...
“I	
  tweet	
  from	
  the	
  kitchen.	
  That’s	
  the	
  fun	
  part.	
  How	
  else	
  are	
  
people	
  going	
  to	
 ...
“The	
  Internet	
  is	
  
about	
  being	
  
generous,	
  and	
  if	
  
you’re	
  good	
  
enough	
  —	
  if	
  you	
  
t...
“These	
  days	
  anyone	
  
with	
  a	
  camera	
  
phone	
  could	
  inspire	
  
your	
  dinner.	
  But	
  
without	
  i...
“I	
  see	
  my	
  role	
  as	
  a	
  chef	
  to	
  not	
  only	
  cook	
  great	
  food,	
  
but	
  also	
  to	
  teach	
...
“It	
  is	
  definitely	
  not	
  a	
  love	
  v	
  hate	
  rela6onship.	
  I	
  embrace	
  
social	
  media	
  as	
  it’s	...
 
“I	
  use	
  social	
  media	
  to	
  interact	
  
with	
  my	
  followers	
  showing	
  
them	
  the	
  life	
  of	
  a...
Today’s	
  social	
  chefs	
  don’t	
  just	
  own	
  their	
  
whites	
  and	
  knifes	
  .	
  .	
  .	
  TwiMer,	
  Insta...
“Rising	
  chefs,	
  
be	
  warned:	
  If	
  
you	
  can’t	
  stand	
  
the	
  tweet,	
  get	
  
out	
  of	
  the	
  
kitc...
Do Chefs have a love v hate relationship with social media?
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Do Chefs have a love v hate relationship with social media?

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Some chefs ban #foodporn photos in their restaurants. Other chefs embrace social and the business opportunities it gives them.

Should the hospitality industry embrace social and let everyone in the kitchen talk direct to customers?

Published in: Travel, Self Improvement, Business
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Do Chefs have a love v hate relationship with social media?

  1. 1. Do  chefs  have  a  love  v  hate   rela+onship  with  social  media?   @DigitalBlonde  
  2. 2. “Some  of  the  best  moments  in  life   happen  around  a  table  when  we  are   ea6ng  with  people  we  love”     Joe  Perez,  Tastemade  
  3. 3. “If  you  are  a  chef,   your  life  is  devoted   to  giving  pleasure   to  other  people.  We   are  crea6ve  and   what  we  create  is   gone  almost   instantly,  but   there’s  always  the   thought  that  maybe   tomorrow  we  will   create  something   even  more   spectacular.”     Chef  Robert  Irvine  
  4. 4. “I  tweet  from  the  kitchen.  That’s  the  fun  part.  How  else  are   people  going  to  see  what  we  do  behind  the  scenes?”     Stephanie  Izard,  owner  of  Girl  and  the  Goat   @StephAndTheGoat   Photos  from  Girl  &  The  Goat  website  
  5. 5. “The  Internet  is   about  being   generous,  and  if   you’re  good   enough  —  if  you   touch  people  —  it   works”       Jamie  Oliver  
  6. 6. “These  days  anyone   with  a  camera   phone  could  inspire   your  dinner.  But   without  instruc6ons   food  photos  are   mere  'food  porn’”     Will  Hodson,  London  Evening  Standard  
  7. 7. “I  see  my  role  as  a  chef  to  not  only  cook  great  food,   but  also  to  teach  it.  Therefore,  social  media  is  the   perfect  tool  to  reach  and  talk  to  people  who  want  to   learn  how  to  cook,  with  the  ability  to  answer   ques6ons  and  help  with  any  problems  instantly”   Ben,  Sorted  Food   Image  from  Sorted  Food  
  8. 8. “It  is  definitely  not  a  love  v  hate  rela6onship.  I  embrace   social  media  as  it’s  the  best  plaIorm  to  openly  PR   yourself  and  your  restaurants  in  your  own  crea6ve  way.”     Tom  Aikens   Image  from  Tom  Aikens  
  9. 9.   “I  use  social  media  to  interact   with  my  followers  showing   them  the  life  of  a  chef  as  it   happens  through  what  I  cook,   dishes  we  prepare,  the   produce  we  use.  I  link  dishes   to  restaurants  and  what's  on  a   de  jour  menu.  I  think  it's  a   nice  way  to  connect  so  people   can  see  what  you  get  up  to  in   real  6me...”     Tom  Aikens   Image  from  Tom  Aikens  
  10. 10. Today’s  social  chefs  don’t  just  own  their   whites  and  knifes  .  .  .  TwiMer,  Instagram   and  Facebook  are  all  part  of  the  job  
  11. 11. “Rising  chefs,   be  warned:  If   you  can’t  stand   the  tweet,  get   out  of  the   kitchen”     Appe+te  for  Life,  MSN  

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