Starting with
A short introduction to blogging for journalist students
at Monash University on 12 March 2014
(The privacy of settings is...
Karen du Toit Vizify bio
Bekti Mulatiningsih
 Master and upcoming Ph.D. student of
Information Technology (majoring in Library
and Information Stu...
What is a blog?
 “A blog (a truncation of the
expression web log) is a discussion or
informational site published on
the ...
Blog examples
 Google Blog search:
http://www.google.com/blogsearc
h - “journalists”
 Technorati:
http://www.technorati....
Why blog?
 Seth Godin and Tom Peters on blogging
 http://youtu.be/livzJTIWlmY
Planning
 Branding
 Theme
 Niche
 Audience
 Why, when, where, what, how,?
How to set up a blog on Blogger
http://www.blogger.com/
Blogger.com
- Blog address & user
name fixed > NB!
- Google password
strong
- Title & address same
(SEO)
- Create blog in ...
Settings On Blogger
 Edit Bio (pulled in Google+ profile)
Layout
1. Edit Blogger Header (add
photo?)
2. Add a gadget/s
3. Settings
Gadgets
1. Basics
2. More
gadgets
3. Add your
own
a) Basic settings:
Privacy
b) Basic settings:
Readers (add from Contacts/email)
Settings: Posts & comments
Settings: mobile & email
Insert email of lecturer
here!
Settings: Language & formatting
Settings: Search preferences
Meta tags > SEO!
Blogger and SEO – Blogger Help
Settings: Search
Errors & redirections
Settings: final
Insert multi media
(photos with captions, video,
audio, graphics)
Reminder!
Free photos/images
 http://iStockPhoto.com
 http://Seedresources.com
 Flickr Creative Commons:
http://www.flickr.com/cr...
CC Licence
The creator of any content decides how
they want to share stipulating their own
conditions
 http://www.commonc...
Embed code
Use for any embed code Ability to switch between
normal & code
 Add gadget on side-bar:
 Copy and paste
 Add...
Add a photo with caption
 Select photo uploader
 Upload photo
(Title & resize photo before
being uploaded! - SEO)
Photo with caption
Add video
 Select video button
 Add from
Add audio to blog
 1. Audioboo, SoundCloud or other audio
recording sites. Record and look for embed
code. Embed HTML cod...
Insert mp3 audio
 Add mp3 files to Blogger
(Bloggertipspro)
 Create Google Site Web as landing
page for MP3s
 Add mp3 f...
Insert links (hyperlinks)
Make your blog interactive
Interaction
 Comments
 Share buttons
 Social media buttons (to follow you)
 RSS feeds
 Email updates
 Supply contact...
Sharing
 Share each blog post on all social media
sites, especially Facebook, Twitter,
Google+ and LinkedIn (avoid automa...
Privacy settings
(Basic settings)
Sharing
More sharing
Enable readers of blog to
share your content
Enable readers of blog to
follow you
 1. Add gadget from More
g...
Set up tabs
(Advice about SEO and
driving traffic)
Labels in Blogger
Tabs = Labels Work on own thesaurus of
labels – stick to it!
 Labels in Blog postAdd gadget: Labels
SEO (Search Engine
Optimization)
 Increase traffic with SEO (Blogger Help)
Meta tags / keywords
SEO SEO
 Meta tags
 See Settings: Search
preferences > summary
with compilation of
keywords used in...
Links to tutorial videos
1. Blogger Help on YouTube
2. Blogger Tutorials
3. How to create a Blogger Blog – step by step tu...
Links (Resources)
Blogger getting started guide
Pinterest links
Bibliography
 Blogging for Beginners SlideShare - by
Bex Lewis, Research Fellow in Social
Media and Online Learning at Un...
QUESTIONS?
http://www.keepcalmandposters.com
/poster/keep-calm-and-blog-on-131
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Blogging - starting out with Blogger for Journalism students

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Introduction to Blogging for Journalism students by introducing them to Google Blogger as introductory platform.
Karen du Toit gave the introduction at Monash University South Africa for Journalism Students in their second year: AZA2787 - Journalism: An online perspective.
Bekti Mulatiningsih gave editorial inputs to the content of the slides.

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  • http://en.wikipedia.org/wiki/Bloghttp://www.merriam-webster.com/dictionary/bloghttp://www.oxforddictionaries.com/definition/english/bloghttp://www.webopedia.com/TERM/B/blog.htmlhttp://www.techterms.com/definition/blog
  • https://support.google.com/blogger/topic/2469780?hl=en&ref_topic=3339303
  • http://www.pinterest.com/karentoittoit/blogging/
  • Blogging - starting out with Blogger for Journalism students

    1. 1. Starting with
    2. 2. A short introduction to blogging for journalist students at Monash University on 12 March 2014 (The privacy of settings is a prerequisite for starting out)
    3. 3. Karen du Toit Vizify bio
    4. 4. Bekti Mulatiningsih  Master and upcoming Ph.D. student of Information Technology (majoring in Library and Information Studies) graduate of Queensland University of Technology, Australia  Her main interest lies within the domain of social media applications and the implications they can have on individuals and communities. - http://bmulatiningsih.wordpress.com/
    5. 5. What is a blog?  “A blog (a truncation of the expression web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).” - Wikipedia  Merriam-Webster.com; Oxford Dictionaries; Webopedia; Techterms
    6. 6. Blog examples  Google Blog search: http://www.google.com/blogsearc h - “journalists”  Technorati: http://www.technorati.com/  Globe of Blogs: http://globeofblogs.com/
    7. 7. Why blog?  Seth Godin and Tom Peters on blogging  http://youtu.be/livzJTIWlmY
    8. 8. Planning  Branding  Theme  Niche  Audience  Why, when, where, what, how,?
    9. 9. How to set up a blog on Blogger http://www.blogger.com/
    10. 10. Blogger.com - Blog address & user name fixed > NB! - Google password strong - Title & address same (SEO) - Create blog in 3 steps!
    11. 11. Settings On Blogger  Edit Bio (pulled in Google+ profile)
    12. 12. Layout 1. Edit Blogger Header (add photo?) 2. Add a gadget/s 3. Settings
    13. 13. Gadgets 1. Basics 2. More gadgets 3. Add your own
    14. 14. a) Basic settings: Privacy
    15. 15. b) Basic settings: Readers (add from Contacts/email)
    16. 16. Settings: Posts & comments
    17. 17. Settings: mobile & email Insert email of lecturer here!
    18. 18. Settings: Language & formatting
    19. 19. Settings: Search preferences Meta tags > SEO! Blogger and SEO – Blogger Help
    20. 20. Settings: Search Errors & redirections
    21. 21. Settings: final
    22. 22. Insert multi media (photos with captions, video, audio, graphics)
    23. 23. Reminder!
    24. 24. Free photos/images  http://iStockPhoto.com  http://Seedresources.com  Flickr Creative Commons: http://www.flickr.com/creativecommons  http://www.sxc.hu  http://rgbstock.com
    25. 25. CC Licence The creator of any content decides how they want to share stipulating their own conditions  http://www.commoncraft.com/video/copy right-and-creative-commons (great video for understanding CC license easily!)  http://www.makeuseof.com/tag/creative- commons-use/  https://creativecommons.org/
    26. 26. Embed code Use for any embed code Ability to switch between normal & code  Add gadget on side-bar:  Copy and paste  Add code into blog post:  Copy and paste after changed blog to HTML
    27. 27. Add a photo with caption  Select photo uploader  Upload photo (Title & resize photo before being uploaded! - SEO)
    28. 28. Photo with caption
    29. 29. Add video  Select video button  Add from
    30. 30. Add audio to blog  1. Audioboo, SoundCloud or other audio recording sites. Record and look for embed code. Embed HTML code into blog  2. Podcasts – search for free or Creative Commons podcasts. Embed HTML code into blog.  3. Use Moviemaker or other audio-visual movie maker to import audio and overlay with a few pictures. Import into YouTube and pull into blog with embed code.
    31. 31. Insert mp3 audio  Add mp3 files to Blogger (Bloggertipspro)  Create Google Site Web as landing page for MP3s  Add mp3 files to Blogger 2  Add mp3 files to Blogger 3 – embedding audio players
    32. 32. Insert links (hyperlinks)
    33. 33. Make your blog interactive
    34. 34. Interaction  Comments  Share buttons  Social media buttons (to follow you)  RSS feeds  Email updates  Supply contact details on sidebar or “About”
    35. 35. Sharing  Share each blog post on all social media sites, especially Facebook, Twitter, Google+ and LinkedIn (avoid automatic updates)  Share more than once to allow for different time zones  Write guests posts for topic aligned sites  Accept guests posts with topic aligned content and links  Comment on topic aligned blogs
    36. 36. Privacy settings (Basic settings)
    37. 37. Sharing
    38. 38. More sharing Enable readers of blog to share your content Enable readers of blog to follow you  1. Add gadget from More gadgets in right navigation bar  2. Add Social Media buttons (Search for free Social Media buttons) Add gadget > “Image” link to Twitter & Facebook &
    39. 39. Set up tabs (Advice about SEO and driving traffic)
    40. 40. Labels in Blogger Tabs = Labels Work on own thesaurus of labels – stick to it!  Labels in Blog postAdd gadget: Labels
    41. 41. SEO (Search Engine Optimization)  Increase traffic with SEO (Blogger Help)
    42. 42. Meta tags / keywords SEO SEO  Meta tags  See Settings: Search preferences > summary with compilation of keywords used in blog  Use of keywords in title and body of blog post  Use as much keywords possible in title  Use as much keywords in first few sentences of post.  Link back to post with full name of title, NOT “read HERE”! (with hyperlink)
    43. 43. Links to tutorial videos 1. Blogger Help on YouTube 2. Blogger Tutorials 3. How to create a Blogger Blog – step by step tutorial
    44. 44. Links (Resources)
    45. 45. Blogger getting started guide
    46. 46. Pinterest links
    47. 47. Bibliography  Blogging for Beginners SlideShare - by Bex Lewis, Research Fellow in Social Media and Online Learning at University of Durham on Jan 20, 2013 - http://www.slideshare.net/drbexl/bloggin g-for-beginners-cofe-january-2013  Microsoft Clip Art  Seth Godin & Tom Peters on blogging: YouTube - http://youtu.be/livzJTIWlmY
    48. 48. QUESTIONS? http://www.keepcalmandposters.com /poster/keep-calm-and-blog-on-131

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