RAKS WMN

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Marketing I final project at Parsons The New School for Design. …

Marketing I final project at Parsons The New School for Design.

RAKS WMN is a contemporary women’s clothing line handmade from natural and sustainable materials.

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  • BOTH WORK ON A PALETTE OF WELL FITTED, UNFUSSY GARMENTS. THEY WORK WITH BASIC CUTS AND SILHOUETTES THAT THEY CAN STYLE ACCORDING TO THEIR PREFERENCE.THEY BOTH HAVE EFFORTLESS STYLE THAT PRESENTS A VERY EMPOWERED YOUNG WOMAN WHO IS REAYD TAKE ON THE WORLD!
  • THIS SLIDE SHOWS THE LIFESTYLE OF OUR TARGET CUSTOMER.SHE’S WORKING. SHE HAS AN ESTABLISHED CAREER. SHE IS CONSCIOUS ABOUT HEALTHY LIVING.SHE LIKES TO TRAVEL.SHE HAS SUBSCRIPTIONS TO FASHION MAGAZINES ON HER IPAD.SHE HAS AN INSTAGRAM AND FACEBOOK.
  • PHOTOS OF WOMEN WHO WE SEE WEARING OUR CLOTHES.WE CHOSE WOMEN WHO WE THINK CAPTURES THE IDENTITY OF OUR TARGET CUSTOMER IN TERMS OF STYLE AND HOW THEY PUT TOGETHER THEIR OUTFITS.
  • THE LOOK IS VERY MINIMALIST, USING BASIC SILHOUETTES THAT ARE NOT FUSSY. COLOR PALETTE IS PREDOMINANTLY NEUTRAL.
  • THE STORE HAS A VERY ORGANIC FEEL. USES REPURPOSED MATERIALS AND/OR NATURAL MATERIALS LIKE WOOD, BRICKS, UNPOLISHED STONE
  • LOCATION MAP OF THE GROVE
  • PHOTOS OF THE GROVE. ESSENTIALLY IT IS AN OUTDOOR MALL.
  • CENTER FOUNTAIN AND CINEMA
  • OTHER STORES IN THE AREA
  • SOCIAL MEDIA
  • DIRECT MAIL LOOKBOOK AND EMAIL MARKETING
  • PRODUCT PLACEMENT IN FASHION EDITORIALS AND “STYLE” STORIES IN MAGAZINES
  • THE GROVE SOCIAL MEDIA
  • SALES PROMOTION
  • STORE LAUNCH AND OPENINGVIDEO LOOP PROJECTION, COLLECTION PRESENTATION ON MODELS, ECO BAG AS SWAG BAG, STATUS UPDATES
  • CROSS PROMOTION
  • OTHER PROMOTION IDEAS: OUTDOOR MOVIE

Transcript

  • 1. RAKS WMN is a contemporary women’s clothing handmade from natural and sustainable materials. line our work focuses on different elements of sustainability including high quality handmade craftsmanship, durability, natural dyes, organic material, fair trade and transparency of production.
  • 2. http://vimeo.com/62429122
  • 3. handmade from the earth. our aim is to connect the customer to the processes involved in making our garments – combining timeless style with premium quality and natural and sustainable fabrics. each piece is carefully and consciously designed resulting in beautifully uncomplicated clothes to be worn in a well-lived life.
  • 4. woven tops $195 - $380
  • 5. knit tops $120 - $250
  • 6. shorts $145 - $180 pants $280 - $450
  • 7. skirts $280 - $350
  • 8. dresses $395 - $750
  • 9. coats/jackets $895 - $1200
  • 10. RAKS WMN is designed with sustainability in mind, from the choice of fabric, printing and dyeing treatments, to details like buttons. RAKS WMN embodies lush minimalism in aesthetic and core principles. RAKS WMN is handmade and individually dyed, making each piece a rare original. RAKS WMN creates simple but necessary luxuries. We believe that good basics are the foundation to creating beautiful and uncomplicated style. RAKS WMN operates transparently, opening up the whole design and making process to customers. RAKS WMN creates and supports sustainable livelihood and contributes towards positive changes in the fashion industry and consumer behavior. RAKS WMN is competitively priced, making it affordable luxury. RAKS WMN adds value through services such as personal shoppers, free alterations and monogramming.
  • 11. The Grove is part of the Beverly Grove Community. it is one of LA’s biggest shopping centers. the median age is 38 years old. the percentage of residents ages 19 to 34 and 65 and older are among the county’s highest. the neighborhood is home to professionals, post-grads, and young families. the neighboring communities are Beverly Hills, Carthay, Farifax, Hollywood, Howllywood Hills West, Pico-Roberstson and West Hollywood. http://projects.latimes.com/mapping-la/neighborhoods/neighborhood/beverly-grove/
  • 12. RAKS WMN Credit Card 10% off first purchase made with the card in the store. $15 reward for every $500 spent in the store. VIP access to exclusive news, sales, new arrivals and events. complimentary standard alterations on full priced items. complimentary personal shopping appointments at any time you choose (even before or after store hours!)
  • 13. a partnership with The Original Farmers Market. on every 3rd Friday of the month, the first 50 shoppers who spend more than $25 at the market could redeem reusable eco bags from RAKS WMN in the store.
  • 14. THE END. Thank you for your attention.