Public Relations Campaign for Netflix

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Public Relations Campaign for Netflix (PR 192)

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Public Relations Campaign for Netflix

  1. 1. MASK Communications
  2. 2. Consumer Relations
  3. 3. Overview• Who is Netflix• Goals/Objectives• Target Audience• Strategies/Tactics• Calendar of Events• Budget• Evaluation
  4. 4. Who Is Netflix?• Established 1997• Revolutionized the way people watch TV• 25 millions subscribers globally
  5. 5. Goals• Build demand for Netflix online streaming• Beneficial relationships between Netflix and customers
  6. 6. ObjectivesNumber One Provider
  7. 7. Beneficial Relationship
  8. 8. Consumer Base
  9. 9. Target Audiences Generation XBaby Boomers
  10. 10. Generation
  11. 11. Strategies
  12. 12. Address Public Concern
  13. 13. TheViral VideoCompetition
  14. 14. NETFLIX Getaway
  15. 15. Like us. Follow us.
  16. 16. Calendar Jan Feb March April May June VIDEO COMPETITION PRESS CONFERENCE VIDEO COMPETITION TUTORIAL ADVERTISEMENTS (TELEVISION / NEWSPAPER)2012 COMPETITION WINNER CINEMA ADVERTISMENTS & PROMOTION UPDATES THROUGH SOCIAL MEDIA Netflix Campaign Plan 6 Month Project
  17. 17. Campaign BudgetFour Phase Campaign
  18. 18. Proposed BudgetPress EventsPress Kits - $2,000Press Conference - $5,000Advertisements & PromotionsTutorial Advertisements - $250,000Cinema Advertisements - $2,000,000Super Bowl Commercial - $2,600,000Competitions & PrizesVideo Competition - $75,000Prizes for Competition - $30,000Evaluation - $125,000 Total Estimate : $5,087,000
  19. 19. EvaluationStep 1 - ReachStep 2 - TalkStep 3 - Opinion
  20. 20. EVALUATIONStep 1 - ReachStep 2 - TalkStep 3 – Opinion Reach
  21. 21. Talk
  22. 22. Opinion
  23. 23. Thank You Michelle, Aaron, Sandeep, Karen MASK Communications
  24. 24. References• www.netflix.com• http://mashable.com/2011/02/22/netflix-signs-2-year- partnership-with-cbs/• http://www.huffingtonpost.com/2011/09/26/netflix- dreamworks_n_980515.html• http://theunionews.com/wp- content/uploads/2011/10/netflix.jpg• http://www.investorplace.com/2011/03/4-key-partnerships- for-netflix-in-2011/• http://www.hitechreview.com/uploads/2009/07/Netflix- streaming.jpg• http://www.cepro.com/images/uploads/netflix_xbox.jpg

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