Public Relations Campaign for Netflix

MASK Communications

Consumer Relations

Overview• Who is Netflix• Goals/Objectives• Target Audience• Strategies/Tactics• Calendar of Events• Budget• Evaluation

Who Is Netflix?• Established 1997• Revolutionized the way people watch TV• 25 millions subscribers globally

Goals• Build demand for Netflix online streaming• Beneficial relationships between Netflix and customers

ObjectivesNumber One Provider

Beneficial Relationship

Consumer Base

Target Audiences Generation XBaby Boomers

Generation

Strategies

Address Public Concern

TheViral VideoCompetition

NETFLIX Getaway

Like us. Follow us.

Calendar Jan Feb March April May June VIDEO COMPETITION PRESS CONFERENCE VIDEO COMPETITION TUTORIAL ADVERTISEMENTS (TELEVISION / NEWSPAPER)2012 COMPETITION WINNER CINEMA ADVERTISMENTS & PROMOTION UPDATES THROUGH SOCIAL MEDIA Netflix Campaign Plan 6 Month Project

Campaign BudgetFour Phase Campaign

Proposed BudgetPress EventsPress Kits - $2,000Press Conference - $5,000Advertisements & PromotionsTutorial Advertisements - $250,000Cinema Advertisements - $2,000,000Super Bowl Commercial - $2,600,000Competitions & PrizesVideo Competition - $75,000Prizes for Competition - $30,000Evaluation - $125,000 Total Estimate : $5,087,000

EvaluationStep 1 - ReachStep 2 - TalkStep 3 - Opinion

EVALUATIONStep 1 - ReachStep 2 - TalkStep 3 – Opinion Reach

Opinion

Thank You Michelle, Aaron, Sandeep, Karen MASK Communications

References• www.netflix.com• http://mashable.com/2011/02/22/netflix-signs-2-year- partnership-with-cbs/• http://www.huffingtonpost.com/2011/09/26/netflix- dreamworks_n_980515.html• http://theunionews.com/wp- content/uploads/2011/10/netflix.jpg• http://www.investorplace.com/2011/03/4-key-partnerships- for-netflix-in-2011/• http://www.hitechreview.com/uploads/2009/07/Netflix- streaming.jpg• http://www.cepro.com/images/uploads/netflix_xbox.jpg

Public Relations Campaign for Netflix

by karenchiang06 on Jun 04, 2012

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