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Glamour Anatomy of Magazine Project
 

Glamour Anatomy of Magazine Project

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The Anatomy of Magazine project consists of dissecting the different sections of the magazine and to fully understands what the voice. With this, PR professionals have the knowledge of how to pitch ...

The Anatomy of Magazine project consists of dissecting the different sections of the magazine and to fully understands what the voice. With this, PR professionals have the knowledge of how to pitch and which editor to pitch it to. Also, looking into advertisements, editorial credits, and special promotions.

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    Glamour Anatomy of Magazine Project Glamour Anatomy of Magazine Project Presentation Transcript

    • Karen Chiang Public Relations Parsons The New School for Design
    • TABLE OF CONTENTS Cover Page……………………………………………………….1 Table of Contents………………………………………………..2 Mission Statement……………………………………………….3 Demographics……………………………………………………4 Social Media……………………………………………………...5-8 Sections…………………………………………………………..9 Fashion……………………………………………………….10 Beauty………………………………………………………...11 Celebs & TV………………………………………………….12 Sex & Love…………………………………………………....13 Wedding……………………………………………………....14 Health & Diet………………………………………………....15 Get Inspired……………………………………………….......16 Pitches………………………………………………………….....17-21 Editors Database……………………………………………….....22-23 Advertising Chart………………………………………………...24-26 2
    • MISSION STATEMENT The magazine that helps every woman become the “DO” she was born to be. Smart, chic and all-American, Glamour gives readers exactly what they need to transform every part of their lives: from their closets to their love lives and beyond. 3
    • DEMOGRAPHICS Total Audience: 11,107,000 Median Age: 34 Median Household Income: $66,007 Education: Any college 67% Married / Single: 45% / 55% Ad Rate (1 page color bleed): $229,609 95% 5% Women Men 4
    • SOCIAL MEDIA 5
    • As of 3/18 As of 4/7 % Increase 1,084,639 1,091,016 0.59 % 354,103 356,547 0.69 % 219,799 223,559 1.71% 86,680 88,081 1.62% 6,429 7,106 10.53 % SOCIAL MEDIA STATISTICS QR Code – 1 6
    • 7
    • 8
    • SECTIONS 9
    • • Give the readers pointers on how to mix and match their outfits ex: 11 Ways To Wear Your Blazer • Focuses on celebrity styles, who wore what, how to dress like them • Back stage access on fashion week, also focuses on street styles, as well as what Glamour editors wear to fashion week • Different outfit ideas for various occasions ex: 20 Date Night Outfit Guys Love 10
    • • Reader can read on how to get celebrity makeup and hair looks • Beauty DOs and DON’Ts • Nail art for specific events, seasons, or activities ex: 50 Awesome Holiday Nail Art Ideas • Products Glamour suggests to their readers • Beauty tutorials for readers to try ex: 5 DIY Vanity Makeup Ideas 11
    • •   This section features current famous celebrities in all areas of entertainment • It talks about current popular TV shows and takes the readers behind-the-scenes on sets ex: Pretty Little Liars Behind-the-Scenes • Suggestions on what movies or shows to watch over the weekend • Celebrity interviews and coverage on events celebrities attend 12
    • • Focuses on understanding men in different stages of your relationship. Such as, getting to know them and breaking up ex: 50 Dating Dos and DON’Ts • Decoding body languages between sexes, as well as what the “true” message behind what he says • Lessons on how to find yourself after a tough breakup and how to deal with past relationships ex: 7 Ways To Handle A Breakup •  Articles on male celebrity and their dating life 13
    • • Tips on how and where to plan their wedding, honeymoon, and bachelorette party, as well as what to avoid • Quirky wedding themes ex: Ken & Barbie Wedding Album • Celebrity wedding face offs ex: wedding rings and best celebrity wedding dresses • Advises readers on how to save money and find great deals on planning a wedding ex: Where To Buy Fantastic Wedding Shoes 14
    • • Tips and pointers on how to avoid gaining too much weight during holiday seasons • Recipes and eating habits for women to maintain weight and staying healthy ex: 3 Easy Dinner Recipes Under 500 Calories • Workouts to help women achieve the look they want ex: All-New Muffin Top Workout • How celebrities are eating right, staying healthy, and doing work out that show results 15
    • •   Honors women that had made a difference in the workplace, people’s life or society • Featuring college women that made an impact in society at a young age • Articles on ways to celebrate women, such as International Women’s Day • Women celebrities that does outreach to countries in need 16
    • PITCHES 17
    • Mary, Growapairofnew…lashes!Benefit’sPrimaDonnaLashgivesafullerlooktoyouralready beautifuleyes.PrimaDonnaLashesarefinelycrossedlashesforava-va-voomvolumethatis greatfordayandnight.Youcanwearthemtoworkandkeepthemonforhappyhoursaftera longdayattheoffice. Madewithtopquality,thelashesaresturdyandstrongandcanbeusedmultipletimes.We knowallofusloosethosegreatpairoflashessometimes,topreventthat,theplasticslidebox makesiteasierforuserstostorethem. Peoplesayeyesarethewindowstothesoul,sowhynotmakeyoureyesstandoutandmakea lastingimpression! Ilookforwardtobeingincontactwithyou,foranyfurtherquestions,pleasefeelfreetocontact me. Best, KarenChiang 408.821.2115 karen@benefit.com @BenefitBeauty
    • !!!!!!!!! ! Maggie, Whatisonyoursummershoppinglist?Don’tforgettoincludeRoxy’sHoodedDress,Roxy teamedupwithDianeVonFurstenbergforSummer2013collection.DVF'sboldprintsmeet Roxy'ssignatureswimsilhouettesinacollectionthatisbothplayfulandempowering.It doublesasaswimsuitcover-upsoyoucanlookstylishpoolsideandnightoutwithfriends. !!!!!!!!!!! Thesupersoftandthehood,crossoverfront,sidepockets,andelasticwaistkeepitcomfortable, stylish,andversatile.Theboldpatternandcolormakesyouthecenterofattention.The combinationofDVF’sstyleandRoxy’sfunpersonality,thehoodeddressisguaranteedthe topicofconversation. ! Ilookforwardtobeingincontactwithyou,foranyfurtherquestions,pleasefeelfreetocontact me. Best, KarenChiang 408.821.2115 karen@roxy.com @Roxy !
    • Maria, BFF,PartnersinCrime,Confidant.Thisholidayseason,letherknowhowmuchherfriendship meanstoyouwithDogeared’sBestFriendsWishboneNecklace.Thewishbonecharmlets hercarryherwisheswithhereverywhere,aswellasthefriendshipbetweenyouandher. BestFriendsWishboneNecklaceissimple,elegant,andaffordable.Itisagreatwaytoshow yourbestfriendyoucare.Mostimportantly,itgoeswellwitheveryoutfit. Ilookforwardtobeingincontactwithyou,foranyfurtherquestions,pleasefeelfreetocontact me. Best, KarenChiang 408.821.2115 karen@godeared.com @DogearedJewelry !
    • !!!!!!!!!!!!!!!!!!! Rebecca, Imaginesittingatyourdesk10hours,workingnonstop,sometimesyouneedtostandanddo yourwork–PotteryBarn’sBedfordProjectTableSetgivesyouthatoption.This multipurposetablecanbeusedforyourofficeorcraftroom.Theshelvesonthesidecanbe beautifullydecoratedonviewablesideandsofunctionalonbacksideforallyourneeds. !!!!!!!! •Theheightallowsyoutostandwhilereading,typing,orwriting •Thedepthallowsyoutoleanonthedeskandspreadoutyourfiles •Thesidecabinetsgiveyouplentyofroomtostorebooksandhavedecorativeitems Ilookforwardtobeingincontactwithyou,foranyfurtherquestions,pleasefeelfreetocontact me. Best, KarenChiang 408.821.2115 karen@potterybarn.com @potterybarn !
    • EDITORS DATABASE 22
    • Prefix First Name Last Name Title Publication Address City State Zip Email Office # Ms. Cynthia Leive Editor-In-Chief Glamour 4 Times Square New York NY 10036 cynthia_leive@glamour.com 212.286.2860 Ms. Lauren Smith Brody Executive Editor Glamour 4 Times Square New York NY 10036 lauren_brody@glamour.com 212.286.2860 Ms. Wendy Naugle Executive Editor Glamour 4 Times Square New York NY 10036 wendy_naugle@glamour.com 212.286.2860 Ms. Nancy Gillen Managing Editor Glamour 4 Times Square New York NY 10036 nancy_gillen@glamour.com 212.286.2860 Ms. Alison Ward Frank Deputy Editor, Entertainment Glamour 4 Times Square New York NY 10036 alison_wardfrank@glamour.com 212.286.8144 Ms. Emily Mahaney Associate Editor Glamour 4 Times Square New York NY 10036 emily_mahaney@glamour.com 212.286.2860 Ms. Lauren Iannotti Deputy Editor, Articles Glamour 4 Times Square New York NY 10036 lauren_iannotti@glamour.com 212.286.2860 Ms. Liz Brody Editos at Large Glamour 4 Times Square New York NY 10036 liz_brody@glamour.com 212.286.2860 Ms. Nikki Halpin Editors at Large Glamour 4 Times Square New York NY 10036 nikki_halpin@glamour.com 212.286.2860 Ms. Jen Weinberg West Coast Editor Glamour 4 Times Square New York NY 10036 jen_weinberg@glamour.com 212.286.2860 Ms. Rebecca Sinn Senior Entertainment Editor Glamour 4 Times Square New York NY 10036 rebecca_sinn@glamour.com 212.286.2860 Ms. Mary Scully MacLean Executive Beauty Editor Glamour 4 Times Square New York NY 10036 mary_maclean@glamour.com 212.286.2860 Ms. Brooke Ely Danielson Associate Accessories Editor Glamour 4 Times Square New York NY 10036 brooke_ely@glamour.com 212.286.2860 Ms. Emily Holland Associate Fashion Editor Glamour 4 Times Square New York NY 10036 emily_holland@glamour.com 212.286.2860 Ms. Jillian Cornejo Bookings Editor Glamour 4 Times Square New York NY 10036 jillian_cornejo@glamour.com 212.286.2860 Ms. Laurel Pantin Associate Shopping/Accessories Editor Glamour 4 Times Square New York NY 10036 laurel_pantin@glamour.com 212.286.2860 Ms. Maggie Mann Senior Fashion Editor Glamour 4 Times Square New York NY 10036 maggie_mann@glamour.com 212.286.2860 Ms. Maria Dueñas Jacobs Senior Accessories Editor Glamour 4 Times Square New York NY 10036 maria_duenas@glamourl.com 212.286.2860 Ms. Rajni Lucienne Jacques Fashion News Editor Glamour 4 Times Square New York NY 10036 rajni_jacques@glamour.com 212.286.2860 Ms. Rebecca Malinsky Market Editor Glamour 4 Times Square New York NY 10036 rebecca_malinsky@glamour.com 212.286.2860 Features Entertainment Beauty Fashion 23
    • ADVERTISING CHART 24
    • BrandWhatisAdvertised Numberof Pages Editorial Credit Special Promotions SP Pages ALTERNAHaircare1 AmazonFashionClothes&accessories6 AmericanSpiritCigarettes1 AthletaPerformanceapparel1 AveenoHairproducts1 BananaRepublicClothes2 BioréFacetreatmentproducts1 BOTOXBotoxcosmetics3 BURT'SBEESLipgloss1 CavalliFragrance11 CHANELFragrance2 ChloéFragrance1 ClairolHairdye1 clarisonicAcnecleanser1 ClarksShoes1 CliniqueDarkcirclecorrector2 CrestTeethcare1 CrystalLightFlavoredwaterpowder1 Denim&SupplyDenim11 DiorLipgloss1 DKNYJeansJeans11 Dolce&GabbanaAccessories1 DOVEHygieneproduct311 ElizabethArdenAnti-agingserum1 ElizabethArdenMakeup1 EST!ELAUDERMakeup1 FordCars1 GainCleaningproducts1 GARNIERHairproducts1 GeicoInsurance1 GilletteVenusRazor1 GucciFragrance1 HallsCoughdrop1 HSN.comHandbags1 JCPennyClothes2 KedsShoes1 L'ORÉALHairproducts4 L'ORÉALHairdye1 L'ORÉALHairproducts(curls)513 L'ORÉALHairstylingproduct1 L'ORÉALMakeup(eyeshadow)1 L'ORÉALMakeup(concealer)1 L'ORÉALMakeup(BBcream)1 LACOSTEClothes11 LANCÔMEMascara1 LANCÔMEEyeserum1 25
    • 26 lauramercierTintedmoisturizer1 LoftClothes21 MaybellineMascara1 MaybellineLipgloss1 MaybellineSkincare(BBcream)1 MaybellineMakeupremover1 MerleNormanExpressmakeover1 MicrosoftWindows81 narciscorodriguezFragrance1 NBCFashionStar1 NeutrogenaFacewash1 NicolebyO.P.INailpolish11 NuvaRingBirthcontrol3 O.P.IDeleteBloodCancerGala1 ORIGINSAnti-agingcream1 PANTENEHaircare(BBcreme)2111 PeterThomasRothSkincare1 philosophyMoisturizer1 PlaytexIntimatewipes1 PristiqAntidepressantdrug2 REDKENHaircolorconsulting1 REVLONLipstick2 REVLONNailpolish1 REVLONMakeup(eyeshadow)1 REVLONSkincare(BBcream)1 REVLONTheYearinColor111 RiteAidMultibrand514 SallyHansenNailcare21 SketchersShoes1 SPERRYShoes1 Style&CoClothes&accessories1 SuaveHairproducts211 TargetKateYoungforTarget11 UrbanDecayAnti-agingcream1 VasalineSprayonmoisturizer11 VERAWANGDiamondrings1 Total:11410611