Chevy Spark PR Campaign
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Chevy Spark PR Campaign

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Legend Public Relations' Chevy Spark PR Campaign for PR 199 class

Legend Public Relations' Chevy Spark PR Campaign for PR 199 class

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Chevy Spark PR Campaign Chevy Spark PR Campaign Presentation Transcript

  • Legend Public Relations PresentsThe SPARK ExperienceGenerate, Ignite and Share Your Spark
  • Target Audience
  • Ignite The SparkJanuary - June
  • Share Your SparkJanuary - June
  • Wear Your Spark January
  • Spark Your Romance February
  • Generate The SparkSpark Your Campus AprilFebruary March
  • Take Your Spark To The Game March
  • Earth Day Flash MobApril 22
  • Spark On The BayBay To Breakers - May
  • Find Your Spark JuneScavenger Hunt Parallel ParkingLombard Street Golden Gate Park
  • Event January February March April May June TotalAd $4,040 $3,840 $3,840 $3,840 $3,840 $3,840 $23,240campaignSpark $315 $315YourRomanceSpark $1,190 $1,190 $1,190 $3,570YourCampusSpark to $10,700 $10,700the GameEarth Day $2,800 $2,800Spark on $3,325 $3,325the BayFind Your $10,033 $10,033SparkLegend $6,700 $6,700 $6,700 $6,700 $6,700 $6,700 $40,200LaborTotals 10,740 12,045 22,430 14,530 13,865 20,573 $94,183
  • Evaluation
  • Enjoy The Ride! Thank you