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Legend         Public Relations              PresentsThe SPARK ExperienceGenerate, Ignite and Share Your Spark
Target Audience
Ignite The SparkJanuary - June
Share Your SparkJanuary - June
Wear Your Spark            January
Spark Your Romance             February
Generate The SparkSpark Your Campus                    AprilFebruary                    March
Take Your Spark To The Game       March
Earth Day           Flash MobApril 22
Spark On The BayBay To Breakers - May
Find Your Spark JuneScavenger Hunt                   Parallel ParkingLombard Street                 Golden Gate Park
Event       January   February   March     April    May      June      TotalAd          $4,040    $3,840     $3,840    $3,...
Evaluation
Enjoy The Ride!              Thank you
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Chevy Spark PR Campaign

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Legend Public Relations' Chevy Spark PR Campaign for PR 199 class

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Transcript of "Chevy Spark PR Campaign"

  1. 1. Legend Public Relations PresentsThe SPARK ExperienceGenerate, Ignite and Share Your Spark
  2. 2. Target Audience
  3. 3. Ignite The SparkJanuary - June
  4. 4. Share Your SparkJanuary - June
  5. 5. Wear Your Spark January
  6. 6. Spark Your Romance February
  7. 7. Generate The SparkSpark Your Campus AprilFebruary March
  8. 8. Take Your Spark To The Game March
  9. 9. Earth Day Flash MobApril 22
  10. 10. Spark On The BayBay To Breakers - May
  11. 11. Find Your Spark JuneScavenger Hunt Parallel ParkingLombard Street Golden Gate Park
  12. 12. Event January February March April May June TotalAd $4,040 $3,840 $3,840 $3,840 $3,840 $3,840 $23,240campaignSpark $315 $315YourRomanceSpark $1,190 $1,190 $1,190 $3,570YourCampusSpark to $10,700 $10,700the GameEarth Day $2,800 $2,800Spark on $3,325 $3,325the BayFind Your $10,033 $10,033SparkLegend $6,700 $6,700 $6,700 $6,700 $6,700 $6,700 $40,200LaborTotals 10,740 12,045 22,430 14,530 13,865 20,573 $94,183
  13. 13. Evaluation
  14. 14. Enjoy The Ride! Thank you
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