User experience, at its best, is about empathy with the people who use the products and services we design. We are asked to understand the user perspectives and what they need to have satisfying and successful experiences. We are called upon to be user advocates. We generally acknowledge the importance of understanding our users' points of view. Why, then, are we so generally bad at empathy? This short spotlight talk shares my personal journey (so far) in trying to answer that question and to find ways to improve my own empathy.