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Social Media for IREM Chapters
 

Social Media for IREM Chapters

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This presentation was developed for the IREM Leadership Conference in August 2011. It is designed to give IREM Chapter leaders an overview of the most commonly-used social media sites and how they can ...

This presentation was developed for the IREM Leadership Conference in August 2011. It is designed to give IREM Chapter leaders an overview of the most commonly-used social media sites and how they can use them for their chapters.

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    Social Media for IREM Chapters Social Media for IREM Chapters Presentation Transcript

    • Social Media for IREM ® Chapters IREM® Leadership Conference August 11, 2010 g Bonus Session
    • There s There’s This Whole Universe Of Sites Out There HOW DO YOU KNOW WHERE TO START?
    • Think About Your Goals
    • Ask Yourself and Your Chapter • Who are we trying to reach? – Members – Vendors and Friends of IREM® – Potential or future members – Oth Others in the i d t i th industry – The (traditional) media
    • Ask Yourself and Your Chapter • Why are you considering using social media? – Reinforce your community of local chapter members – Market chapter services to existing members – Promote membership to p p potential members – Provide visibility to Friends of IREM®/vendor partners – Promote chapter events – Recognize accomplishments of chapter members
    • Ask Yourself and Your Chapter • How will we integrate new social media tools/processes? – Who will be responsible for posting content? • IAE • Chapter leaders • Member volunteers – When and how will content be posted? p • Establish frequency • 3rd party tools
    • Start Where Everyone Else Is • Facebook • Twitter • YouTube Y T b • LinkedIn • Others to consider – SlideShare – Blogs
    • Use the Appropriate Tool • If all you have is a hammer hammer…
    • Facebook F b k • Post: • Chapter events • Photos • Industry news d • Announcements • Recognition • Good for: • Building g connections • Promoting chapter events
    • Twitter T itt • Post: • Links to industry news • Announcements • Recognition • Good for: • Reaching others in industry •CConnecting with ti ith traditional media • Promoting events
    • LinkedIn Li k dI • Post: • Links to industry news • Chapter events h • Good for: • Providing virtual community for members • Promoting events • Promoting membership
    • YouTube Y T b • Post: • Videos from chapter events • Testimonials i i l • Good for: • Promoting events • Promoting IREM® membership
    • Be Cautious Not Scared Cautious, • Maintaining a social media page is a commitment • Free (as in $) ≠ free (as in time) • If you build it, they may not necessarily come ( i h away) (right ) • Learn about privacy settings
    • Go For It
    • Go For It • Find the right person, empower them person • Make it part of your routine • U tools to b more efficient Use l be ffi i – HootSuite : scheduling, sharing – Calendar reminders – Email alerts • Put a limit on your time • Reality check – is it working?