Social Media for IREM Chapters

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This presentation was developed for the IREM Leadership Conference in August 2011. It is designed to give IREM Chapter leaders an overview of the most commonly-used social media sites and how they can use them for their chapters.

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Social Media for IREM Chapters

  1. 1. Social Media for IREM ® Chapters IREM® Leadership Conference August 11, 2010 g Bonus Session
  2. 2. There s There’s This Whole Universe Of Sites Out There HOW DO YOU KNOW WHERE TO START?
  3. 3. Think About Your Goals
  4. 4. Ask Yourself and Your Chapter • Who are we trying to reach? – Members – Vendors and Friends of IREM® – Potential or future members – Oth Others in the i d t i th industry – The (traditional) media
  5. 5. Ask Yourself and Your Chapter • Why are you considering using social media? – Reinforce your community of local chapter members – Market chapter services to existing members – Promote membership to p p potential members – Provide visibility to Friends of IREM®/vendor partners – Promote chapter events – Recognize accomplishments of chapter members
  6. 6. Ask Yourself and Your Chapter • How will we integrate new social media tools/processes? – Who will be responsible for posting content? • IAE • Chapter leaders • Member volunteers – When and how will content be posted? p • Establish frequency • 3rd party tools
  7. 7. Start Where Everyone Else Is • Facebook • Twitter • YouTube Y T b • LinkedIn • Others to consider – SlideShare – Blogs
  8. 8. Use the Appropriate Tool • If all you have is a hammer hammer…
  9. 9. Facebook F b k • Post: • Chapter events • Photos • Industry news d • Announcements • Recognition • Good for: • Building g connections • Promoting chapter events
  10. 10. Twitter T itt • Post: • Links to industry news • Announcements • Recognition • Good for: • Reaching others in industry •CConnecting with ti ith traditional media • Promoting events
  11. 11. LinkedIn Li k dI • Post: • Links to industry news • Chapter events h • Good for: • Providing virtual community for members • Promoting events • Promoting membership
  12. 12. YouTube Y T b • Post: • Videos from chapter events • Testimonials i i l • Good for: • Promoting events • Promoting IREM® membership
  13. 13. Be Cautious Not Scared Cautious, • Maintaining a social media page is a commitment • Free (as in $) ≠ free (as in time) • If you build it, they may not necessarily come ( i h away) (right ) • Learn about privacy settings
  14. 14. Go For It
  15. 15. Go For It • Find the right person, empower them person • Make it part of your routine • U tools to b more efficient Use l be ffi i – HootSuite : scheduling, sharing – Calendar reminders – Email alerts • Put a limit on your time • Reality check – is it working?

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