Social Media for Real Estate Managers

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Social media is everywhere, yet we all struggle with how to use it in our business and professional life. These slides present information about the power of social media sites like LinkedIn, Twitter, and Facebook, and how real estate management practitioners can use these tools to amp up the power of your network and enhance your professional reputation.

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Social Media for Real Estate Managers

  1. 1. Social Media forReal Estate ManagersIREM Columbus ChapterJune 13, 2013Monday, June 24, 13
  2. 2. You are social.Monday, June 24, 13
  3. 3. You are social.• WhyMonday, June 24, 13
  4. 4. You are social.• Why• WhereMonday, June 24, 13
  5. 5. You are social.• Why• Where• WhatMonday, June 24, 13
  6. 6. You are social.• Why• Where• What• HowMonday, June 24, 13
  7. 7. You are social.• LinkedIn• Why• Where• What• HowMonday, June 24, 13
  8. 8. You are social.• LinkedIn• Twitter• Why• Where• What• HowMonday, June 24, 13
  9. 9. You are social.• LinkedIn• Twitter• Facebook• Why• Where• What• HowMonday, June 24, 13
  10. 10. You are social.• LinkedIn• Twitter• Facebook• Google+• Why• Where• What• HowMonday, June 24, 13
  11. 11. Why should you usesocial media?Monday, June 24, 13
  12. 12. Why should you usesocial media?• Amplify your networkMonday, June 24, 13
  13. 13. Your network is powerful.Photo courtesy Dirigentens via FlickrMonday, June 24, 13
  14. 14. Why should you usesocial media?• Amplify your networkPhoto courtesy benheine via FlickrMonday, June 24, 13
  15. 15. Why should you usesocial media?• Amplify your network• Enhance your onlinereputationPhoto courtesy benheine via FlickrMonday, June 24, 13
  16. 16. Google yourself.Monday, June 24, 13
  17. 17. Why should you usesocial media?• Amplify your network• Enhance your onlinereputationPhoto courtesy @Doug88888 via FlickrMonday, June 24, 13
  18. 18. Why should you usesocial media?• Amplify your network• Enhance your onlinereputation• Find relevantinformation and newsPhoto courtesy @Doug88888 via FlickrMonday, June 24, 13
  19. 19. Where, what, and how?Monday, June 24, 13
  20. 20. Where, what, and how?• Create profilesMonday, June 24, 13
  21. 21. Create profilesMonday, June 24, 13
  22. 22. • Create publicly visible, professional profiles onone or more of the “Big 4” social platforms.Create profilesMonday, June 24, 13
  23. 23. • Create publicly visible, professional profiles onone or more of the “Big 4” social platforms.• Use some platforms professionally and otherspersonally.Create profilesMonday, June 24, 13
  24. 24. • Create publicly visible, professional profiles onone or more of the “Big 4” social platforms.• Use some platforms professionally and otherspersonally.• Or, use privacy settings, lists or circles, or othertools to use the same account for multiplepurposes.Create profilesMonday, June 24, 13
  25. 25. • Create publicly visible, professional profiles onone or more of the “Big 4” social platforms.• Use some platforms professionally and otherspersonally.• Or, use privacy settings, lists or circles, or othertools to use the same account for multiplepurposes.• Don’t create multiple accounts on the sameplatform.Create profilesMonday, June 24, 13
  26. 26. Where, what, and how?• Create profilesPhoto courtesy Claus Rebler via FlickrMonday, June 24, 13
  27. 27. Where, what, and how?• Create profiles• Make connectionsPhoto courtesy Claus Rebler via FlickrMonday, June 24, 13
  28. 28. Make connectionsMonday, June 24, 13
  29. 29. • Connect with your existing professionalcontacts.Make connectionsMonday, June 24, 13
  30. 30. • Connect with your existing professionalcontacts.• Look for who they are following orconnected to.Make connectionsMonday, June 24, 13
  31. 31. • Connect with your existing professionalcontacts.• Look for who they are following orconnected to.• Be discerning when deciding to acceptrequests.Make connectionsMonday, June 24, 13
  32. 32. Where, what, and how?• Create profiles• Make connectionsPhoto courtesy Nrbelex via FlickrMonday, June 24, 13
  33. 33. Where, what, and how?• Create profiles• Make connections• Gather informationPhoto courtesy Nrbelex via FlickrMonday, June 24, 13
  34. 34. Gather informationMonday, June 24, 13
  35. 35. • Keep an eye on your news feed.Gather informationMonday, June 24, 13
  36. 36. • Keep an eye on your news feed.• Search for keywords, companies, people,and topics.Gather informationMonday, June 24, 13
  37. 37. Monday, June 24, 13
  38. 38. Monday, June 24, 13
  39. 39. Where, what, and how?• Create profiles• Connect with others• Gather informationPhoto courtesyTheIttyBittyKittyCommittee.comMonday, June 24, 13
  40. 40. Where, what, and how?• Create profiles• Connect with others• Gather information• Post interesting thingsPhoto courtesyTheIttyBittyKittyCommittee.comMonday, June 24, 13
  41. 41. Post interesting thingsMonday, June 24, 13
  42. 42. • Post relevant information regularly.Post interesting thingsMonday, June 24, 13
  43. 43. • Post relevant information regularly.• Share links to interesting articles.Post interesting thingsMonday, June 24, 13
  44. 44. • Post relevant information regularly.• Share links to interesting articles.• Post about your career, company, etc.Post interesting thingsMonday, June 24, 13
  45. 45. • Post relevant information regularly.• Share links to interesting articles.• Post about your career, company, etc.• Ask questions.Post interesting thingsMonday, June 24, 13
  46. 46. Where, what, and how?• Create profiles• Connect with others• Gather information• Post interesting thingsPhoto courtesyTravelin Librarian via FlickrMonday, June 24, 13
  47. 47. Where, what, and how?• Create profiles• Connect with others• Gather information• Post interesting things• Participate and engagePhoto courtesyTravelin Librarian via FlickrMonday, June 24, 13
  48. 48. Participate and engageMonday, June 24, 13
  49. 49. Participate and engage• “Like” posts by others.Monday, June 24, 13
  50. 50. Participate and engage• “Like” posts by others.• Comment on or reply to posts.Monday, June 24, 13
  51. 51. Participate and engage• “Like” posts by others.• Comment on or reply to posts.• Re-share or re-tweet other posts.Monday, June 24, 13
  52. 52. Participate and engage• “Like” posts by others.• Comment on or reply to posts.• Re-share or re-tweet other posts.• Join communities and groups.Monday, June 24, 13
  53. 53. Participate and engage• “Like” posts by others.• Comment on or reply to posts.• Re-share or re-tweet other posts.• Join communities and groups.• Like, comment, and post within thosegroups.Monday, June 24, 13
  54. 54. Monday, June 24, 13
  55. 55. • Why • How• Create profile• Connect• Gather• Post• ParticipateMonday, June 24, 13
  56. 56. • Why• Network• How• Create profile• Connect• Gather• Post• ParticipateMonday, June 24, 13
  57. 57. • Why• Network• Onlinereputation• How• Create profile• Connect• Gather• Post• ParticipateMonday, June 24, 13
  58. 58. • Why• Network• Onlinereputation• Knowledge• How• Create profile• Connect• Gather• Post• ParticipateMonday, June 24, 13
  59. 59. • Why• Network• Onlinereputation• Knowledge• How• Create profileMonday, June 24, 13
  60. 60. • Why• Network• Onlinereputation• Knowledge• How• Create profile• ConnectMonday, June 24, 13
  61. 61. • Why• Network• Onlinereputation• Knowledge• How• Create profile• Connect• GatherMonday, June 24, 13
  62. 62. • Why• Network• Onlinereputation• Knowledge• How• Create profile• Connect• Gather• PostMonday, June 24, 13
  63. 63. • Why• Network• Onlinereputation• Knowledge• How• Create profile• Connect• Gather• Post• ParticipateMonday, June 24, 13
  64. 64. Questions?• Social Media for Real Estate Managers• social@irem.orgMonday, June 24, 13

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