Social Media Trend Report

Social Media Trend Report March 2009

CAROL R. JOHNSON ASSOCIATES INC. The promise of online social networking connect (new acquaintances) re-connect (old friends) create alliances (colleagues) channel the Internet’s speed and power build business ... ?

CAROL R. JOHNSON ASSOCIATES INC. WE’RE NOT GOSSIPING, WE’RE NETWORKING OFFLINE OR ONLINE SIMILARITIES: ETIQUETTE, BEST PRACTICES, PROMOTING INDIVIDUALS TO PROMOTE THE FIRM

CAROL R. JOHNSON ASSOCIATES INC. BLOGS RSS FEEDS WEBSITE

CAROL R. JOHNSON ASSOCIATES INC. SKEPTICAL? I JUST DON’T THINK THIS IS FOR ME

CAROL R. JOHNSON ASSOCIATES INC. KEY CLIENTS CRJA TARGET CLIENTS CONNECTING AND NETWORKING DO TAKE TIME LIKE EXERCISE: 30 MINUTES, 3 TIMES A WEEK

CAROL R. JOHNSON ASSOCIATES INC. DECISION-MAKERS DO USE SOCIAL MEDIA FOR BUSINESS OUR “BUYERS” ARE PARTICIPATING IN BLOGS, LINKEDIN, ETC.

CAROL R. JOHNSON ASSOCIATES INC. BLOGS RSS FEEDS KEY CLIENTS TARGET CLIENTS CRJA WEBSITE INFLUENCERS

CAROL R. JOHNSON ASSOCIATES INC.

CAROL R. JOHNSON ASSOCIATES INC. LINKEDIN IS LIKE A ROLODEX: GREAT FOR BASIC INFO AND IT’S ALL BUSINESS

CAROL R. JOHNSON ASSOCIATES INC. LinkedIn Typically semi-private Less emphasis on photos Business audience Reciprocal Becoming an industry standard

CAROL R. JOHNSON ASSOCIATES INC. FACEBOOK IS LIKE A FUN PRIVATE PARTY OR A SCRAPBOOK OF COMMENTS AND PHOTOS

CAROL R. JOHNSON ASSOCIATES INC. ANXIOUS? MY KOOKY FRIENDS COULD BE VISIBLE TO MY PROFESSIONAL COLLEAGUES!

CAROL R. JOHNSON ASSOCIATES INC. Facebook: you Semi-private, can be very private Reciprocal Personal, but can be professional 175 million users can’t be wrong

CAROL R. JOHNSON ASSOCIATES INC. Facebook: CRJA Broadcasting on the lighter side Grow a fan base Consistent presence Again: 175 million users can’t be wrong

CAROL R. JOHNSON ASSOCIATES INC. TWITTER: 140 CHARACTER BROADCASTS SOUND BITES ON ALL TOPICS, FOLLOWABLE & SEARCHABLE

CAROL R. JOHNSON ASSOCIATES INC. READ SELLING TWITTER STREAM: “DESIGN” ALSO 50 IDEAS FOR USING TWITTER IN BUSINESS

CAROL R. JOHNSON ASSOCIATES INC. Twitter Broadcast short messages,140 character limit Reciprocal or one-way Followable / searchable Estimated 5 million users

CAROL R. JOHNSON ASSOCIATES INC. Status Updates Elevate the conversation 30-30-30-10 rule: personal promote self/company promote others fun

CAROL R. JOHNSON ASSOCIATES INC. BLOGS THAT WORK CONNECTING PEOPLE TO BRANDS BY CREATING FUN SPACES

CAROL R. JOHNSON ASSOCIATES INC. BLOGS THAT WORK CONNECTING PEOPLE TO SERVICES BY CREATING INFORMATIVE SPACES

CAROL R. JOHNSON ASSOCIATES INC. Blogs generate and distribute content add live content to a static website a forum to show off expertise (create PR) drive trafﬁc to website (including via RSS) SEO and tracking

CAROL R. JOHNSON ASSOCIATES INC. BLOGGING POSSIBILITIES LINKING BACK TO OUR WEB SITE

CAROL R. JOHNSON ASSOCIATES INC. CRJA’s Marketing Goals: Networking and PR Networking PR √ LinkedIn √ √ √ Facebook √ √ Twitter √ Blogs √

CAROL R. JOHNSON ASSOCIATES INC. Six Words to Live By Online global mobile social playful open intelligent

CAROL R. JOHNSON ASSOCIATES INC. SOUNDS KINDA FUN MAYBE WE SHOULD GIVE THIS A TRY THERE IS SOMETHING FOR EVERYONE. IT’S GRASSROOTS. ENCOURAGE/REWARD CREATIVE USES.

CAROL R. JOHNSON ASSOCIATES INC. Links: www.linkedin.com www.facebook.com www.twitter.com www.twitter.com/comcastcares www.twitter.com/jetblue www.chrisbrogan.com/50-ideas-on-using-twitter-for- business/ http://1000words.kodak.com/ www.vulgare.net/ www.google.com/alerts

CAROL R. JOHNSON ASSOCIATES INC. Key sources: Caitlin Jewell/Silverscape, Diane Danielson/Downtown Women’s Club/ SMPS, Groundswell, Mashable, Clay Shirky/ McKinsey Quarterly, and Fred Wilson/A VC.

Social Media Trend Report

by Karen Euler on May 14, 2009

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Social Media Trend Report — Presentation Transcript