Critical investigation!


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Critical investigation!

  1. 1. Critical Investigation <br />By: Yusra K<br />
  2. 2. Critical Investigation Question:<br />Why do music videos construct certain narratives around female artists?&To what extent is this being challenged by contemporary female artists?<br />
  3. 3. Point1:<br />Discuses of the different narratives constructed around female artists in music videos:<br />WHY are they constructed this way: Appeal to audience/ Laura Maulvey 'Male Gaze'/patriarchal society/male dominated industry<br />
  4. 4. Point 2: <br />Effects on audience: How and Why?Relevant theory’s that relate to the topic:<br />David Gauntlett- Gender identity, lifestyle<br /> Laura Mulvey- Visual pleasure and narrative cinema.<br />Gaye Tuchman- symbolic annihilation of women<br /> Antonio- Gramsci-Hegemony<br />Judith Butler- Gender as performance<br />
  5. 5. Point 3:<br />How has this been challenged by contemporary female artists? such as (Lady Gaga and Pink)<br />
  6. 6. Point 4:<br />What type of changes has been made and does it have any issues and debates surrounding the changes or artists. <br />
  7. 7. Point 5: <br />Discuss the success of women (female artists) in today’s society:• What has been achieved and consider whether it’s negative or positive.<br />Articles:<br />Positive:<br /> ‘iconic’/significant to society’<br /> ‘Gaga won awards’ <br />Negative: <br /><br />Arguable: <br /><br /><br />
  8. 8. Representation in music videos <br />Used as a decoration<br />Sexually objectified<br />Degraded <br />Subordinated <br />Exploitation of female body to please men!<br />
  9. 9. Audience + Audience Theory<br />A wide range of audiences. <br />Demographics: C1,C2,D,E<br />Young girls: (idolize / inspiration)<br />Cultivation / hypodermic needle<br />Copycat / desensitization.<br />Judith B– ‘Fix Gender roles’ or stereotypes <br />Gaga copy's one of Madonna's many images during her dance sequence in prison from the ‘Telephone’ song.  (Copycat)<br />
  10. 10. Theorists Quotes: <br />‘Women as images. Men as bearer of the look’ –Laura Mulvey.<br />Rise in ‘Girl Power’. OR ‘The number of housewives in advertising began to decrease after the 1950’s’.- David Gauntlett. <br />Female are represented far less than men’.-Gaye Tuchman<br />‘the matter of representation determines how we are seen or treated in society’. – Richard Dyer<br />‘Identities are the names we give to the different ways we are positioned and position ourselves within that narrative od the past’- Stuart hall <br />
  11. 11. S.H.E.P<br />Social- change in attitude in society are taken place. <br />Historical-Throughout history and even today we see women who need/feel to dress and act a certain way or they will not be accepted by men and the rest of society.<br />Economical-The artist wants to make money, the producers, the writers, the dancers; they all want to make money.”- people will do anything if they get enough money. <br />Political-? <br />
  12. 12. Contemporary media landscape <br /> Media industry is mostly owned by men. (male dominated industry).<br />David Gauntlett: rise in ‘Girl Power’.<br />Covers the HOW and WHY.<br />Contemporary issues in society. <br />(body image)(stereotyped)<br />
  13. 13. Analysis of contemporary artists: <br />Alejandro<br />
  14. 14. Analysis of contemporary artists<br />So What!<br />
  15. 15. Linked Production <br />• A short advert (moving image)<br />Interview with a up coming female star (moving image)<br /> A magazine cover (photo shoot)<br />Opening sequence that challenge the stereotypical representation of women. <br />
  16. 16. Bibliography:<br />Media Studies AS & A2 Book<br /><br /><br /><br /><br /><br />