@KareemSamara
Marketing is a Social & Managerial PROCESS
by which individuals & groups obtain what they
need & want through : Creating, ...
Targeting
Positioning
A.K.A
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Retargeting/ Remarketing
CONVERSION RATE
A/B Testing
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Viral Content
CONVERSION RATE
LEAD Management
Click-Through Rate (CTR)
Cost Per Click (CPC)
Cost Per Imperssion "1000
impression" (CPM)
Impression
Reach
Frequency
VS
VS
38
The Traditional Mental Model of Marketing (B2C)
39
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
At shelf
In-store...
The New Mental Model of Marketing
40
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
Pre-shopping |
In-store | In-ho...
Know your persona
tingfor E-Commerce
You Vs. Them
tingfor E-Commerce
Listening
Understand their needs
Give it a Human Touch
Set the Expectations
Monitor & Measure
Turn Data into insights
it’s a long Journey, Enjoy it :)
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
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Social media training for entrepreneurs

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Social Media Training for Entrepreneurs

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Social media training for entrepreneurs

  1. 1. @KareemSamara
  2. 2. Marketing is a Social & Managerial PROCESS by which individuals & groups obtain what they need & want through : Creating, Offering & exchanging products of value to others Satisfying Needs Profitably
  3. 3. Targeting Positioning
  4. 4. A.K.A
  5. 5. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Retargeting/ Remarketing CONVERSION RATE A/B Testing
  6. 6. Social Media Optimization (SMO) Social Media Marketing (SMM) Viral Content CONVERSION RATE LEAD Management
  7. 7. Click-Through Rate (CTR) Cost Per Click (CPC) Cost Per Imperssion "1000 impression" (CPM) Impression Reach Frequency
  8. 8. VS VS
  9. 9. 38
  10. 10. The Traditional Mental Model of Marketing (B2C) 39 First Moment of Truth Second Moment of Truth Stimulus At shelf In-store Experience
  11. 11. The New Mental Model of Marketing 40 First Moment of Truth Second Moment of Truth Stimulus Pre-shopping | In-store | In-home At shelf In-store Experience
  12. 12. Know your persona
  13. 13. tingfor E-Commerce You Vs. Them
  14. 14. tingfor E-Commerce Listening
  15. 15. Understand their needs
  16. 16. Give it a Human Touch
  17. 17. Set the Expectations
  18. 18. Monitor & Measure
  19. 19. Turn Data into insights
  20. 20. it’s a long Journey, Enjoy it :)
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