Social media training for entrepreneurs
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Social media training for entrepreneurs

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Social Media Training for Entrepreneurs

Social Media Training for Entrepreneurs

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Social media training for entrepreneurs Social media training for entrepreneurs Presentation Transcript

  • @KareemSamara
  • Marketing is a Social & Managerial PROCESS by which individuals & groups obtain what they need & want through : Creating, Offering & exchanging products of value to others Satisfying Needs Profitably
  • Targeting Positioning
  • A.K.A
  • Search Engine Optimization (SEO) Search Engine Marketing (SEM) Retargeting/ Remarketing CONVERSION RATE A/B Testing
  • Social Media Optimization (SMO) Social Media Marketing (SMM) Viral Content CONVERSION RATE LEAD Management
  • Click-Through Rate (CTR) Cost Per Click (CPC) Cost Per Imperssion "1000 impression" (CPM) Impression Reach Frequency
  • VS VS
  • 38
  • The Traditional Mental Model of Marketing (B2C) 39 First Moment of Truth Second Moment of Truth Stimulus At shelf In-store Experience
  • The New Mental Model of Marketing 40 First Moment of Truth Second Moment of Truth Stimulus Pre-shopping | In-store | In-home At shelf In-store Experience
  • Know your persona
  • tingfor E-Commerce You Vs. Them
  • tingfor E-Commerce Listening
  • Understand their needs
  • Give it a Human Touch
  • Set the Expectations
  • Monitor & Measure
  • Turn Data into insights
  • it’s a long Journey, Enjoy it :)