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Social media training for entrepreneurs

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Social Media Training for Entrepreneurs

Social Media Training for Entrepreneurs

Published in: Social Media, Education

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Transcript

  • 1. @KareemSamara
  • 2. Marketing is a Social & Managerial PROCESS by which individuals & groups obtain what they need & want through : Creating, Offering & exchanging products of value to others Satisfying Needs Profitably
  • 3. Targeting Positioning
  • 4. A.K.A
  • 5. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Retargeting/ Remarketing CONVERSION RATE A/B Testing
  • 6. Social Media Optimization (SMO) Social Media Marketing (SMM) Viral Content CONVERSION RATE LEAD Management
  • 7. Click-Through Rate (CTR) Cost Per Click (CPC) Cost Per Imperssion "1000 impression" (CPM) Impression Reach Frequency
  • 8. VS VS
  • 9. 38
  • 10. The Traditional Mental Model of Marketing (B2C) 39 First Moment of Truth Second Moment of Truth Stimulus At shelf In-store Experience
  • 11. The New Mental Model of Marketing 40 First Moment of Truth Second Moment of Truth Stimulus Pre-shopping | In-store | In-home At shelf In-store Experience
  • 12. Know your persona
  • 13. tingfor E-Commerce You Vs. Them
  • 14. tingfor E-Commerce Listening
  • 15. Understand their needs
  • 16. Give it a Human Touch
  • 17. Set the Expectations
  • 18. Monitor & Measure
  • 19. Turn Data into insights
  • 20. it’s a long Journey, Enjoy it :)