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Harlem Book Fair - Social Media Beyond Facebook and Twitter - Workshop IV
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Harlem Book Fair - Social Media Beyond Facebook and Twitter - Workshop IV

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We discuss ways authors and small to midsize businesses can build brand recognition and generate new business by utilizing social media platforms in addition to Facebook and Twitter. …

We discuss ways authors and small to midsize businesses can build brand recognition and generate new business by utilizing social media platforms in addition to Facebook and Twitter.

Discussion covers LinkedIn is the world’s largest professional network with over 65 million members. MySpace one of the pioneers of social networking is will be covered as well as several other important platforms including: YouTube, Digg, Flicker, Foursquare and others. Areas of discussion: How to optimize and raise the visibility of your LinkedIn profile; a description of the different types of social media platforms; understanding the Pros and Cons of various social media platforms; researching to customize your social media conversation.

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  • 1. Social Media Beyond Facebook and Twitter (Workshop IV)
    Publishing YOU-niversity
  • 2. Blogging
    A platform where an individual posts personal information, commentary, often including as graphics, video & audio
    Popular platforms: Wordpress, Blogger, Typepad
    One of the easiest ways to establish web presence
    Can be used to drive traffic to existing website and social media platforms
  • 3. Common Feature of Social Networks
    User Profile
    Community of users with shared interest
    Facilitates communication to other users in network
    Provide ancillary services directly and via 3rd parties
    Push to & Pull content (share) from other networks
    Participation is incentivized
    Contribute quality posts and responses demonstrating thought leadership and open dialog, not a monologue.
    Be personal and personable.
  • 4. LinkedIn
    70 million users, launched May 2003
    Profile summarizes your professional expertise and accomplishments
    Helps journalists & other professionals to find experts
    Q&A section enables questions to be presented to the network. Responses from a wide range of people. 
    Join as many of the "right” groups as possible (50 max)
    Connect with quality people in related group.
    LinkedIn Business costs $24.95/month
  • 5. MySpace
    “MySpace is an online community that lets you meet your friends' friends”
    Founded in 2003, once the most popular social network
    Popular among musicians, skews younger
    More control over your profile page
  • 6. Other Recommended Social Networks
    youtube.com (videos)
    slideshare.net(slide shows)
    flickr.com (Photography)
    foursquare.com (Geotagging)
    digg.com (Content Sharing)
    Shelfari.com (network for book lovers)
    blackplanet.com (Black affinity network)