Harlem Book Fair - What is twitter all about workshop iii
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Harlem Book Fair - What is twitter all about workshop iii

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The amount of interest in Twitter continues to soar. But, even with its popularity most small to mid-size businesses still haven’t figured out how best to use it. Areas of Discussion include: How to ...

The amount of interest in Twitter continues to soar. But, even with its popularity most small to mid-size businesses still haven’t figured out how best to use it. Areas of Discussion include: How to use Twitter to generate traffic to your blog and website; the importance of sharing resources with Twitter; how to Educate Your Audience; using Twitter to Add Connections; building Your Community With Twitter; how to Cultivate Collaborations.

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Harlem Book Fair - What is twitter all about workshop iii Harlem Book Fair - What is twitter all about workshop iii Presentation Transcript

  • What is Twitter All About? (Workshop III)
    Publishing YOU-niversity
  • What is Twitter?
    Twitter lets you write and read messages (“tweets”) of up to 140 characters
    Started in 2006
    Dec. 2009 1st month Twitter processed more than one billion tweets
  • Getting Started - Tweeting
    Share useful information “tweet” regularly
    Type of Tweets:
    DM: Direct Private Message
    RT: reposting a message giving original sender credit
    #hashtag: Allows users to categorize tweets
    @username: public message to or about a person
    Repeating Tweets is OK
    Retweet other messages you find useful
  • Getting Started – Engaging Others
    Don’t Spam
    Follow those you Respect & Admire
    Consider following those you follow you
    Mind Your Conversation & Reputation
    Tweet useful info - not just stuff about youself
    Respond to praise, questions, comments, complaints
  • Twitter For Your Business
    Use URL shortener, like bit.ly
    Try to engage high quality people
    Initiate conversation, become a thought leader
    Provide/Obtain customer service
    Search your product, name and related subjects
    Deal publically, nicely with tough business issues
    Offer deals and other promotions
  • Twitter Support Applications
    Twitter is most efficient when coupled with external support applications
    Twitter Search: http://search.twitter.com
    Tweetdeck: http://www.tweetdeck.com
    Social Oomph: http://www.socialoomph.com
    Social Too: http://socialtoo.com