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Harlem Book Fair - What is twitter all about workshop iii
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Harlem Book Fair - What is twitter all about workshop iii

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The amount of interest in Twitter continues to soar. But, even with its popularity most small to mid-size businesses still haven’t figured out how best to use it. Areas of Discussion include: How to ...

The amount of interest in Twitter continues to soar. But, even with its popularity most small to mid-size businesses still haven’t figured out how best to use it. Areas of Discussion include: How to use Twitter to generate traffic to your blog and website; the importance of sharing resources with Twitter; how to Educate Your Audience; using Twitter to Add Connections; building Your Community With Twitter; how to Cultivate Collaborations.

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    Harlem Book Fair - What is twitter all about workshop iii Harlem Book Fair - What is twitter all about workshop iii Presentation Transcript

    • What is Twitter All About? (Workshop III)
      Publishing YOU-niversity
    • What is Twitter?
      Twitter lets you write and read messages (“tweets”) of up to 140 characters
      Started in 2006
      Dec. 2009 1st month Twitter processed more than one billion tweets
    • Getting Started - Tweeting
      Share useful information “tweet” regularly
      Type of Tweets:
      DM: Direct Private Message
      RT: reposting a message giving original sender credit
      #hashtag: Allows users to categorize tweets
      @username: public message to or about a person
      Repeating Tweets is OK
      Retweet other messages you find useful
    • Getting Started – Engaging Others
      Don’t Spam
      Follow those you Respect & Admire
      Consider following those you follow you
      Mind Your Conversation & Reputation
      Tweet useful info - not just stuff about youself
      Respond to praise, questions, comments, complaints
    • Twitter For Your Business
      Use URL shortener, like bit.ly
      Try to engage high quality people
      Initiate conversation, become a thought leader
      Provide/Obtain customer service
      Search your product, name and related subjects
      Deal publically, nicely with tough business issues
      Offer deals and other promotions
    • Twitter Support Applications
      Twitter is most efficient when coupled with external support applications
      Twitter Search: http://search.twitter.com
      Tweetdeck: http://www.tweetdeck.com
      Social Oomph: http://www.socialoomph.com
      Social Too: http://socialtoo.com