What is Twitter All About? (Workshop III)<br />Publishing YOU-niversity<br />
What is Twitter?<br />Twitter lets you write and read messages (“tweets”) of up to 140 characters <br />Started in 2006<br...
Getting Started - Tweeting<br />Share useful information “tweet” regularly<br />Type of Tweets: <br />DM: Direct Private M...
Getting Started – Engaging Others<br />Don’t Spam<br />Follow those you Respect & Admire<br />Consider following those you...
Twitter For Your Business<br />Use URL shortener, like bit.ly<br />Try to engage high quality people<br />Initiate convers...
Twitter Support Applications<br />Twitter is most efficient when coupled with external support applications<br />Twitter S...
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Harlem Book Fair - What is twitter all about workshop iii

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The amount of interest in Twitter continues to soar. But, even with its popularity most small to mid-size businesses still haven’t figured out how best to use it. Areas of Discussion include: How to use Twitter to generate traffic to your blog and website; the importance of sharing resources with Twitter; how to Educate Your Audience; using Twitter to Add Connections; building Your Community With Twitter; how to Cultivate Collaborations.

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Harlem Book Fair - What is twitter all about workshop iii

  1. 1. What is Twitter All About? (Workshop III)<br />Publishing YOU-niversity<br />
  2. 2. What is Twitter?<br />Twitter lets you write and read messages (“tweets”) of up to 140 characters <br />Started in 2006<br />Dec. 2009 1st month Twitter processed more than one billion tweets <br />
  3. 3. Getting Started - Tweeting<br />Share useful information “tweet” regularly<br />Type of Tweets: <br />DM: Direct Private Message <br />RT: reposting a message giving original sender credit<br />#hashtag: Allows users to categorize tweets <br />@username: public message to or about a person<br />Repeating Tweets is OK<br />Retweet other messages you find useful<br />
  4. 4. Getting Started – Engaging Others<br />Don’t Spam<br />Follow those you Respect & Admire<br />Consider following those you follow you<br />Mind Your Conversation & Reputation<br />Tweet useful info - not just stuff about youself<br />Respond to praise, questions, comments, complaints<br />
  5. 5. Twitter For Your Business<br />Use URL shortener, like bit.ly<br />Try to engage high quality people<br />Initiate conversation, become a thought leader<br />Provide/Obtain customer service<br />Search your product, name and related subjects<br />Deal publically, nicely with tough business issues <br />Offer deals and other promotions<br />
  6. 6. Twitter Support Applications<br />Twitter is most efficient when coupled with external support applications<br />Twitter Search: http://search.twitter.com<br />Tweetdeck: http://www.tweetdeck.com<br />Social Oomph: http://www.socialoomph.com<br />Social Too: http://socialtoo.com<br />

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