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How to use Facebook to build you personal and professional brand workshop ii
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How to use Facebook to build you personal and professional brand workshop ii

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With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees ...

With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm,

It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.

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    How to use Facebook to build you personal and professional brand workshop ii How to use Facebook to build you personal and professional brand workshop ii Presentation Transcript

    • How to Use Facebook to Build Your Personal and Professional Brand (Workshop II)
      Publishing YOU-niversity
    • What is Facebook
      Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.
      Started in 2004, 500* million active users
      Average user has 130 friends
      #2 Website based upon traffic
      Clean, easy to use interface
    • Getting Started
      Manage Your Presence
      Post Appropriately
      Manage what is Posted about You
      Review Configuration Settings
      Facebook not Always Intuitive
      Facebook Page Types
      Profile Page
      Like” Page
      Group Page
    • Facebook For Your Business
      Facebook Advertising
      Facebook Insights for Like Pages
      Use URL shorteners, like bit.ly
      Try to engage high quality people
      Initiate conversation, become a thought leader
      Post useful info and link back to your web site
    • Facebook For Your Business (cont.)
      Facebook should not be your primary internet platform
      Facebook is a complement to, not a substitute for, the real world in promoting your business
      Beware of scams
      Be personable, nice