Blogging,   Extension Annual Conference 2009
Upcoming SlideShare
Loading in...5

Blogging, Extension Annual Conference 2009






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Blogging,   Extension Annual Conference 2009 Blogging, Extension Annual Conference 2009 Presentation Transcript

  • An Introduction to Blogging: Extension Style Kara Newby, Andy Kleinschmidt, Jamie Seger, Julie Shertzer, Linnette Goard, Melinda Hill, and Cora French-Robinson
    • “ Our job is not to defend yesterday, but to invent tomorrow”
    • - Peter Druker, Management Guru
  • Why Extension?
    • Lack of knowledge about Extension among younger generation (18-35 yo)
  • Why the Internet?
  • Possible Issues?
    • Difficulty?
    • Time/Task Management
    • Communicating Impact
  • Setting up a Blog
  • High Touch vs. High Tech
    • Common Questions
    • How does one find the balance in using technology and not create a divide in clientele?
    • Does using technology create more work or less work?
    • How does one maintain a high touch concept that Extension was founded upon while embracing new technology?
  • Advertising
    • The #1 referrer to my blog….
    • Optimize, evergreen
    • Rapid turnaround of information
    • Backlinking, no Virginia it’s not dead yet
    • Enough is never enough
    • Only 3 readers on your blog? No worries, those are your best friends. Be patient and give these advertising methods time to develop your readership.
  • High Touch vs. High Tech
    • Common questions
    • What technology that you use do you find most useful?
    • How has the use of technology affected the amount of clientele that come into the Extension office in your programming?
    • What upcoming trends in technology are you using, and finding the most beneficial right now?
  • Finding & Reporting Impact
    • Where do I obtain statistical data? What kind of an impact is my blog having?
  • Finding & Reporting Impact
    • Options:
      • Statistics
        • For blogs hosted by (free)
        • Can retrieve blog hit information daily, weekly, or monthly
          • Top posts & pages
          • Search traffic (i.e. if someone views your blog via a search result)
          • Subscriber information (RSS feed, e-mail, etc)
          • Referring sites
        • Move It Miami County dashboard
          • Over 7,900 hits since the MIMC program in March.
          • MIMC program ended second week in May.
          • Blog averages approx. 70 hits per day.
  • Finding & Reporting Impact
    • Options (cont..):
      • Google Analytics
      • For use with a Blogspot blog – or – can embed into any blog (with administrative access)
      • Can retrieve daily, weekly, monthly, yearly stats
        • Traffic sources (referring sites, direct, search engines, etc)
        • Top posts
        • Traffic map (see who is visiting your blog nationally & internationally!)
        • Export data into a PDF or similar view
      • Family Blog
  • Finding & Reporting Impact
    • I have all of this data – now what do I do with it?
      • URS / OSU Pro
      • Monthly Mini-Reports
        • List of new and updated posts (include “active” links)
        • One or two helpful comments that were posted to the blog from readers
        • Overall statistics for that month
  • Advertising Your Blog
    • Boost your impact by advertising your blog and posts
      • Twitter
      • Facebook
  • Group vs. Individual Blogging
    • Group Blogging
      • Blogs that have contributors of two or more people
      • OSUE FCS blog
      • Pros:
        • Less amount of work for everyone in updating the blog
        • Blog posts could represent a range of topics / authors could focus on their area of specialization
      • Cons
        • Blog may seem unorganized, less uniform, and not targeting one specific niche
        • May require more work: checking with other authors before posting, etc.
  • Group vs. Individual Blogging
    • Individual Blogging
      • Blogs that have one contributor/author
      • Van Wert County Ag blog / Parents in Action blog
      • Pros:
        • Blog can be more focused
        • More of a “high-touch” blog (readers correspond with one author – makes for an intimate experience)
      • Cons
        • More work for one person
  • Group vs. Individual Blogging
    • Which format is best?
      • Extension staff
      • Extension clientele