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Blogging,   Extension Annual Conference 2009
 

Blogging, Extension Annual Conference 2009

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    Blogging,   Extension Annual Conference 2009 Blogging, Extension Annual Conference 2009 Presentation Transcript

    • An Introduction to Blogging: Extension Style Kara Newby, Andy Kleinschmidt, Jamie Seger, Julie Shertzer, Linnette Goard, Melinda Hill, and Cora French-Robinson
      • “ Our job is not to defend yesterday, but to invent tomorrow”
      • - Peter Druker, Management Guru
    • Why Extension?
      • Lack of knowledge about Extension among younger generation (18-35 yo)
    • Why the Internet?
    •  
    • Possible Issues?
      • Difficulty?
      • Time/Task Management
      • Communicating Impact
    • Setting up a Blog
    • High Touch vs. High Tech
      • Common Questions
      • How does one find the balance in using technology and not create a divide in clientele?
      • Does using technology create more work or less work?
      • How does one maintain a high touch concept that Extension was founded upon while embracing new technology?
    • Advertising
      • The #1 referrer to my blog….
      • Optimize, evergreen
      • Rapid turnaround of information
      • Backlinking, no Virginia it’s not dead yet
      • Enough is never enough
      • Only 3 readers on your blog? No worries, those are your best friends. Be patient and give these advertising methods time to develop your readership.
    • High Touch vs. High Tech
      • Common questions
      • What technology that you use do you find most useful?
      • How has the use of technology affected the amount of clientele that come into the Extension office in your programming?
      • What upcoming trends in technology are you using, and finding the most beneficial right now?
    • Finding & Reporting Impact
      • Where do I obtain statistical data? What kind of an impact is my blog having?
    • Finding & Reporting Impact
      • Options:
        • Wordpress.com Statistics
          • For blogs hosted by Wordpress.com (free)
          • Can retrieve blog hit information daily, weekly, or monthly
            • Top posts & pages
            • Search traffic (i.e. if someone views your blog via a search result)
            • Subscriber information (RSS feed, e-mail, etc)
            • Referring sites
          • Move It Miami County dashboard
            • Over 7,900 hits since the MIMC program in March.
            • MIMC program ended second week in May.
            • Blog averages approx. 70 hits per day.
    • Finding & Reporting Impact
      • Options (cont..):
        • Google Analytics
        • For use with a Blogspot blog – or – can embed into any blog (with administrative access)
        • Can retrieve daily, weekly, monthly, yearly stats
          • Traffic sources (referring sites, direct, search engines, etc)
          • Top posts
          • Traffic map (see who is visiting your blog nationally & internationally!)
          • Export data into a PDF or similar view
        • Family Blog
    • Finding & Reporting Impact
      • I have all of this data – now what do I do with it?
        • URS / OSU Pro
        • Monthly Mini-Reports
          • List of new and updated posts (include “active” links)
          • One or two helpful comments that were posted to the blog from readers
          • Overall statistics for that month
    • Advertising Your Blog
      • Boost your impact by advertising your blog and posts
        • Twitter
        • Facebook
    • Group vs. Individual Blogging
      • Group Blogging
        • Blogs that have contributors of two or more people
        • OSUE FCS blog
        • Pros:
          • Less amount of work for everyone in updating the blog
          • Blog posts could represent a range of topics / authors could focus on their area of specialization
        • Cons
          • Blog may seem unorganized, less uniform, and not targeting one specific niche
          • May require more work: checking with other authors before posting, etc.
    • Group vs. Individual Blogging
      • Individual Blogging
        • Blogs that have one contributor/author
        • Van Wert County Ag blog / Parents in Action blog
        • Pros:
          • Blog can be more focused
          • More of a “high-touch” blog (readers correspond with one author – makes for an intimate experience)
        • Cons
          • More work for one person
    • Group vs. Individual Blogging
      • Which format is best?
        • Extension staff
        • Extension clientele