Zapak Franchisee Program


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Be a part of Reliance Entertainments Digital Business - Zapak Digital Entertainment Ltd.

Earn high returns on new age entertainment by partnering with Zapak - India's largest gaming company - 120 franchisee stores pan India and growing. Be a part of India's biggest gaming revolution.

For more details contact me at -

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  • Please refer the video on the Chinese Gaming Café “Big Café”
  • Zapak Franchisee Program

    1. 1. Zapak Gameplex Its Just Not Gaming…. Home to Gamers .
    2. 2. Zapak dominates Gaming Ecosystem in India With Multiple Revenue Streams Access Merchandise E-Commerce Portal Mobile MMO
    3. 3. Key content initiatives include production and strategic collaboration in areas such as gaming, movies, animation, music, broadcast, DTH and user-generated content, among others.
    4. 4. The Reliance Group is among India’s top 3 private sector business houses on all major financial parameters Through its products and services, the Reliance Group touches the life of 1 in 10 Indians every single day.
    5. 5. Zapak’s Value Chain CONTENT ACCESS DISTRIBUTION CONSUMER TOUCH POINTS Only Gaming co in the world to have its presence in the entire gaming value chain World’s best Casual Online Gaming Content One of the world’s biggest MMOG India’s Largest base of Gaming Café Seats Reach into 34 Million Internet Users in India Dedicated Gaming Event and Consumer Activation business in India Largest network of Gaming Merchandise and CDs Distribution in India covering over 5000 Retail Outlets in over 100 cities
    6. 6. Café Culture driving gaming industry World Over
    7. 7. Worldwide: $51 billion U.S.: $15 billion Asia Pacific: $19 billion EMEA : $16 billion China has over 20 Gaming Companies with Billion $ valuation 2 year old gaming Companies like Zynga, Playfish, Playdom have combined valuation Of over $ 2 Billion There are over 12 million Concurrent gamers Playing right now *source PwC Gaming is the biggest growth driver worldwide Gaming is Bigger than Hollywood Theatrical sales …
    8. 8. ILLEGAL GAMING XBOX 360 PS2 & 3 Wii (Nintendo) (The above is mainly Video gaming, highly Skewed towards US market) Piracy and cost are major Issues in our market ONLINE Poker Gambling etc Downloadable (CD/LAN- can be single Player or Multiplayer) Games Like Counterstrike Need for Speed Age Of Empires CASUAL Single Player Multiplayer Downloadable MMOG Casual Role Playing World of Warcraft Everquest A3 etc Model getting success in markets like China, Korea and India (Answer to the Video Game market of US)
    9. 9. Internet Cafes-3 76,000 Around the World 1,700 North America 8,000 South America 5,000 Europe 22,000 Korea 140,000 India 180,000 China
    10. 10. APAC Region- Overview <ul><li>Market moved from Fragmented to Organized and Structured set-up </li></ul><ul><li>Internet Cafes have fuelled the growth of gaming business </li></ul><ul><li>70% cafes revenue comes from Gaming </li></ul><ul><li>Key Drivers to Gaming- Environment, Content, Community and Hardware </li></ul>
    11. 11. The China Story
    12. 12. 1,40,000 cafes- Average 80-100 Seats 1,40,000 cafes- Average 80-100 Seats
    13. 13. Gaming Industry in India What is Working for India ? India is Going the China Way India is where China was 5 yrs back, and better
    14. 14. Indians across the Globe are getting younger & prosperous Young & Vibrant India
    15. 15. <ul><li>Indian gaming market in 2008 was pegged at a staggering Rs 270 Crs </li></ul><ul><li>These figures place Indian Gaming Industry at a very nascent stage </li></ul><ul><li>By 2012 the industry is pegged to reach a mind blowing Rs 1400 Crs </li></ul>India – The land of opportunities A Lucrative Market
    16. 16. Favorable Demographics <ul><li>54% Indians below Age of 25 Yrs </li></ul><ul><li>1.5 Mn of them between 12-21 Yrs belong to SEC A </li></ul>YOUTH
    17. 17. Favorable Psychographics <ul><li>Predominant spending areas - Food, accessories, clothing & entertainment </li></ul><ul><li>The Need to Connect – Mobile and Internet usage on the rise </li></ul>C O N N E C T
    18. 18. Favorable Infrastructure <ul><li>More than 60 million Internet subscribers by 2012 </li></ul><ul><li>20 million Broadband subscribers </li></ul>F U T U R E
    19. 20. <ul><li>Convert Internet User to Online Gamer </li></ul>1 Zapak’s Strategy - Dominating The Gaming Value Chain Provide World Class Content 4 2 Create Shared Access Provide Payment Mechanism 3
    20. 22. Zapak Catalyst for Gaming in India
    21. 24. GamepleX : The New Youth Hangout 41 Cities 107
    22. 25. Key Metrics <ul><li>1 National League with more than 2000 participants running for more than 60 days. </li></ul>Over 150,000 hardcore users annually and growing ARPU Above Rs. 700 and month on month growth of over 7 % 2 National Tournament Properties with registrations of 2500 + each
    23. 26. Content & Community
    24. 27. Over 40+ tournaments hosted at the Gameplex Over 40 Lacs given out as prize money Huge responses generated for tournaments All tournaments promoted heavily across Mass Media Zapak Gameplex – The Community Driver
    25. 28. Our Gamerz…
    26. 29. Multiple Revenue streams Zapak Gameplex Branded Merchandise Gaming Peripherals Game CD’s & Game topups Razer, Steel & Microsoft Food & Beverage
    27. 30. International Gaming Experience
    28. 31. Franchisee Facts - GamepleX <ul><li>This opportunity is specifically for franchising only (no renting/leasing) and thus meant for investors only who aspire to invest into and run a proven business of   hi-tech online internet gaming cafes launched by Reliance Anil Dhirubhai Ambani Group company. </li></ul><ul><li>Zapak Gameplex shall offer world-class gaming experience along with F&B (snacks), internet surfing, cool ZAPAK merchandises like T-shirts, caps etc, and peripherals like Gaming Mouse, Keyboards, mouse pads, headphones etc and Game CD’s of world Famous titles. </li></ul><ul><li>Franchisee will be selling game-packs to gamers in various denominations which will permit them to play at the Gameplex. </li></ul><ul><li>No investment is required by franchisee in stocks as it will be owned by ZDEL. Franchisee shall be responsible to manage operations and collect payments. Franchisee revenue share shall be transferred by 10th of every month for the previous month. </li></ul>
    29. 32. Franchisee Facts - GamepleX <ul><li>Franchisee shall enjoy 70% share in revenue on gamepacks sold & 40% share in margins on sales of cool ZAPAK merchandises like T-shirts, caps etc, and peripherals like Gaming Mouse, Keyboards, mouse pads, headphones etc , Game CD’s of world Famous titles happening at the outlet and Food & Beverages. </li></ul><ul><li>Franchisee shall be responsible for operating cost , such as Rent, Electricity, Manpower, Interest on capital, and any other miscellaneous expenses pertaining to the premises. </li></ul><ul><li>Franchisee shall do the infrastructure set-up at as per ZDEL’s specifications and the interiors as per ZDEL’s brand manual. The assets deployed shall be property of Franchisee. The assets primarily include Computers, Furniture, electrical fittings, etc. </li></ul>
    30. 33. Franchisee Facts - GamepleX <ul><li>ZDEL shall undertake complete responsibility of software maintenances . However, maintenances of computer hardware, electrical fittings, furniture and constructed structure shall be Franchisee's responsibility </li></ul><ul><li>Setting-up of a Zapak Gameplex takes 6-8 weeks post handover of site for the purpose of bandwidth and content installation and testing. The site requires to be handed over as per Zapak’s specifications. </li></ul><ul><li>ZDEL shall undertake outdoor branding . </li></ul><ul><li>ZDEL shall undertake BTL activities like pamphlets, paper bills, posters etc. to do local promotions for the franchisee outlet. However, franchisee may be asked for providing logistical and organizing support. </li></ul>
    31. 34. Financials <ul><li>Franchisee shall do the infrastructure set-up at it's own cost. </li></ul><ul><li>Franchisee shall procure the assets. The estimate cost is given. </li></ul><ul><li>Franchisee shall hand-over his shop to Zapak for bandwidth and content installa tion </li></ul>1 Estimated Cost of Setup Particulars Cost per unit 15 PC's 20 PC's PC Cost 25,000 375,000 500,000 Furniture (Table & Chair) 6,000 90,000 120,000 Other Expenses 160,000 180,000 Total Estimated Cost of Setup 625,000 800,000   2 Payout to Zapak (Up to 20 PCs) Franchisee Fee's (Non Refundable) 250,000 250,000 Refundable Security Deposit 50,000 50,000 Total Payout to Zapak 300,000 300,000       Total Estimated Cost ( 1 + 2) 925,000 1,100,000
    32. 35. GamepleX Franchisee - Benefits ZDEL to take care of bandwidth installation, game content, billing software and backend IT support Minimal requirement of working capital keeps you worry free on day to basis No investment in any type of stocks keeps you away from the worries of dead stock Freedom to procure assets from own vendors based on ZDEL’s brand book High-Tech infrastructure set-up to keep your customers happy Best of the content to pull more and more customers and keep profits soaring at your end World class ambiance to pull the gaming freaks – That’s why we call GamepleX as “ Home to Gamers “ All type of marketing and day to day support on store operations Support of Zapak – The biggest gaming company of India, backed by Visionary Reliance ADA Group
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