Web2 Ypodomes Trends Ff2007


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Web2 Ypodomes Trends Ff2007

  1. 1. { X}.* Where “ * ” > 2 and X is access, internet, web, mobile , development, advertising etc … Karamanolis Giorgos , www.aboutconcept.net
  2. 2. <ul><li>contents .. </li></ul><ul><li>- Infrastructure </li></ul><ul><li>- Development </li></ul><ul><li>- Commons </li></ul><ul><li>- Paradigm Change </li></ul><ul><li>- OSS </li></ul><ul><li>- OSS / Case Studies </li></ul><ul><li>- Social Media </li></ul><ul><li>- Mobile Access </li></ul><ul><li>- How far ? </li></ul><ul><li>- How far / Case Studies ! </li></ul>
  3. 3. Terminology ..
  4. 4. <ul><li>Infrastructure </li></ul><ul><li>- Internet as a Generic technology </li></ul><ul><li>- Wifis , Broadband , new business models </li></ul><ul><li>- P2P, &quot;commons-based peer production&quot; - GNU General Public License & Creative Commons </li></ul>
  5. 5. <ul><li>Development </li></ul><ul><li>- Collaboration . Documents , applications. Content sharing </li></ul><ul><li>- Value for platforms (blogger, flickr, YouTube…) </li></ul><ul><li>- User generated content </li></ul>
  6. 6. Commons and Public Infrastructures .. Knowledge society <ul><li>Information </li></ul><ul><li>Internet Access </li></ul><ul><li>Flexible business models </li></ul><ul><li>Services and digital content </li></ul><ul><li>“ Infrastructures for a creative new web !” </li></ul>
  7. 7. Paradigm Change <ul><li>Content Production with many not conventional ways </li></ul><ul><li>- Decentralized content production , content @ several platforms </li></ul><ul><li>- CC licensing </li></ul><ul><li>- business , public sector </li></ul>
  8. 8. FLOSS (1/2) <ul><li>Flexibility </li></ul><ul><li>Open Standards ( xml , openid , sso , webservices) </li></ul><ul><li>Community support </li></ul><ul><li>Reusability </li></ul><ul><li>Business models </li></ul>
  9. 9. OSS , examples <ul><li>Wordpress </li></ul><ul><li>Alfresco </li></ul><ul><li>SPRING ( Java based Framework Τ axis Net France) </li></ul><ul><li>Joomla </li></ul>
  10. 10. Alfresco <ul><li>policy makers” could look a little bit further for their IT development “best practices”… </li></ul><ul><li>start up, only this time based on a free / open source software and open standards in order to provide an, enterprise scale, content management system for operating systems </li></ul><ul><li>allowing companies, NGOs, governments to install, use, play, change the product itself under a GPL license. </li></ul><ul><li>. If it is good enough for you, then you will, probably, end up speaking with alfresco for tailoring it to your needs, or with any other developer you wish. Even better, you can do it yourself, as long as you return what you did to the community (the GPL license essence). </li></ul><ul><li>they’re going into a meeting and the prospective customer is already a user. </li></ul>
  11. 11. Social media .. <ul><li>Participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become &quot;popular&quot; … via wikipedia </li></ul>
  12. 12. Social media / business <ul><li>SEO </li></ul><ul><li>SEM </li></ul><ul><li>SMM </li></ul><ul><li>SMO </li></ul><ul><li>Tools { analytics , metrics , hacks , tips , tricks } </li></ul><ul><li>New Web Marketing Trends </li></ul><ul><li>Viral Campaigns </li></ul>
  13. 13. What's next ..? <ul><li>Mobile Web </li></ul><ul><li>Start thinking of it .. </li></ul><ul><li>Mobile websites </li></ul><ul><li>Challenges </li></ul><ul><li>Mobile web + web integration </li></ul><ul><li>Mobile services </li></ul><ul><li>Mobile marketing </li></ul><ul><li>Mobile Networking ( facebook online ;-)) </li></ul>
  14. 14. Chosen Case Studies
  15. 15. www.re-public.gr “ 3 days ago a an archiving based website focusing on innovative developments in contemporary political theory and practice. , Now … ?
  16. 16. how far we are ? <ul><li>Corporate blogging </li></ul><ul><li>Personal (GR) CEOs weblogs </li></ul><ul><li>Political Parties </li></ul>
  17. 17. questions ? <ul><li>* Slides, links and further documentation will be up soon @ www.aboutconcept.net </li></ul>
  18. 18. <ul><li>THX </li></ul>