INTRODUCTION TO BLOGS + SEO
Over 180 million blogs online
Search is the #1 driver of traffic to websites
75% of users never scroll past the first page of
Attracting and retaining readers is a challenge
affected by factors like:
Search Engine Optimization (SEO)
… and many more!
Think about who your audience is
What tone are you using?
What subjects interest them?
What key points do they need to know?
What is your main focus/purpose of the post?
What are the key messages that you need to get
out to your audience?
Though leadership: trends, what’s next
Be honest- don’t be afraid to be controversial!
CONTENT SHOULD INCLUDE…
Clear and specific focal point
Original content and ideas
Advanced material (more than the basics!)
CONTENT SHOULD NOT INCLUDE
Too many points
Content that doesn’t deliver on the title
Keywords are search terms that will lead searchers
to your blog
Incorporate key words into title and content- this
makes it even more searchable
Think of terms that are related to the subject of your
post, or that pertain to your audience (i.e. startup,
Ideally between 400-600 words
Minimum 200 words, Maximum 1000 words
The most important thing is to use as many words
as it takes to get your point across!
Short, spaced out paragraphs
Have consistent font, spacing and bullets
Fonts should be clear and easy to read
Break up your post with different types of media
Pictures, videos, etc.
73% of readers scan rather than read
Important to design post so that readers can scan and
still absorb the material
State conclusion first, then back it up
Try to design a title that will draw readers in
Readers will know what you are going to talk about, and
decide if they want to keep reading.
Separate piece into short paragraphs
Separate material into short paragraphs
Long stretches of text are intimidating!
Use sub-headings to organize the content
Emphasize important points with bold text
Use bullet points and lists
Readers are drawn to numbered and bulleted lists, an
easy way to quickly absorb information.
Pictures are important to include in your post
Pick something attractive and that is relevant to
Deep Image Captions: Captions are among the
most read material on blogs. They should
incorporate a compelling point from your post
Stock photos are welcome
Be sure to reference!
Don’t worry too much about writing quality
Writing quality doesn’t keep readers- content does!
Remember who you are speaking to- use language
that will appeal to your specific audience
Try to pique curiosity within the title and first
paragraph- draw your readers in!
Have fun and be creative!