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Blog writing best practices

Blog writing best practices

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  • http://www.dazeinfo.com/2012/03/10/number-of-blogs-up-from-35-million-in-2006-to-181-million-by-the-end-of-2011/http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/

Blog editorials 101 Blog editorials 101 Presentation Transcript

  • BLOG EDITORIALS 101 Planet Hatch Blog 2014
  • INTRODUCTION TO BLOGS + SEO Over 180 million blogs online  Search is the #1 driver of traffic to websites  75% of users never scroll past the first page of search results.  Attracting and retaining readers is a challenge affected by factors like:  Search Engine Optimization (SEO)  Content/Readability  Design  … and many more! 
  • BEFORE WRITING...  Think about who your audience is What tone are you using?  What subjects interest them?  What key points do they need to know?  What is your main focus/purpose of the post?  What are the key messages that you need to get out to your audience? 
  • GENERAL TOPICS How-to posts  Though leadership: trends, what’s next  Personal experiences/advice  Be honest- don’t be afraid to be controversial! 
  • CONTENT SHOULD INCLUDE… Clear and specific focal point  Concise writing  Organized writing  Supported arguments  Original content and ideas  Advanced material (more than the basics!)  Thought-provoking statements/questions 
  • CONTENT SHOULD NOT INCLUDE Repetitive content  Unclear points  Too many points  Disorganization  Content that doesn’t deliver on the title 
  • INCORPORATING KEYWORDS Keywords are search terms that will lead searchers to your blog  Incorporate key words into title and content- this makes it even more searchable  Think of terms that are related to the subject of your post, or that pertain to your audience (i.e. startup, entrepreneurship) 
  • WORD LENGTH Ideally between 400-600 words  Minimum 200 words, Maximum 1000 words  The most important thing is to use as many words as it takes to get your point across! 
  • FORMATTING Short, spaced out paragraphs  Have consistent font, spacing and bullets    Fonts should be clear and easy to read Break up your post with different types of media  Pictures, videos, etc.
  • SCANNABILITY 73% of readers scan rather than read  Important to design post so that readers can scan and still absorb the material  Intriguing title    State conclusion first, then back it up   Try to design a title that will draw readers in Readers will know what you are going to talk about, and decide if they want to keep reading. Separate piece into short paragraphs
  • SCANNABILITY CONT’D  Separate material into short paragraphs  Long stretches of text are intimidating! Use sub-headings to organize the content  Emphasize important points with bold text  Use bullet points and lists   Readers are drawn to numbered and bulleted lists, an easy way to quickly absorb information.
  • PICTURES Pictures are important to include in your post  Pick something attractive and that is relevant to your material  Deep Image Captions: Captions are among the most read material on blogs. They should incorporate a compelling point from your post  Stock photos are welcome  Be sure to reference! 
  • FINAL TIPS Don’t worry too much about writing quality  Writing quality doesn’t keep readers- content does!  Remember who you are speaking to- use language that will appeal to your specific audience  Try to pique curiosity within the title and first paragraph- draw your readers in!  Have fun and be creative! 