The role of social media in predicting results – can social sentiment give an indicator of real life results?
The Social Election – 2010 Federal Election Insights
1. The Situational Analysis
The Social Election
• We used Radian6 to monitor
• A real-time finger on the social
pulse across Twitter, Facebook,
YouTube and other online
• We rated the Twitter
sentiment with humans (and
• We analysed the insights to
include environment factors
And, we even had Julia tweet us!
2. Winners, losers and the fakes
The story overall
3. Top Topics
What people talked about
1. Climate change
4. Boat people
vs seeded topics
4. The social learnings
The role of social media
Throughout the campaign period, the
social data indicated it would be
In the last week, we saw the
sentiment sitting just 0.1% in favour
There was a significant peak
in positive sentiment towards
Labor’s NBN policy.
But so what?
If they were listening, the Liberals should have
known it would be a game changer, before the
negotiations with the Amigos.
Having a finger on the pulse of what your customers are saying,
how they’re saying it, and where, can give you the critical insight
allowing you to stay ahead.