Amnesia Razorfish’s Social Election Presentation Transcript
The Social Election – 2010 Federal Election Insights SMC Sydney
1. The Situational Analysis
The Social Election
We used Radian6 to monitor and listen
A real-time finger on the social pulse across Twitter, Facebook, YouTube and other online sources
We rated the Twitter sentiment with humans (and not bots)
We analysed the insights to include environment factors
And, we even had Julia tweet us!
2. Winners, losers and the fakes
The story overall http://thesocialelection.amnesiarazorfish.com.au/infoporn/
3. Top Topics
What people talked about Climate change NBN Immigration Boat people Economy vs seeded topics Boat people
4. The social learnings
The role of social media Throughout the campaign period, the social data indicated it would be close. In the last week, we saw the sentiment sitting just 0.1% in favour of Labor.
The game-changer There was a significant peak in positive sentiment towards Labor’s NBN policy. But so what? If they were listening, the Liberals should have known it would be a game changer, before the negotiations with the Amigos.
The lesson? Having a finger on the pulse of what your customers are saying, how they’re saying it, and where, can give you the critical insight allowing you to stay ahead.