KARA KANEDesign Portfolio
IntroductionINTRODUCTION
3I am a designer who is empathetic, whocan synthesize ideas and who has a desireto teach and to learn. Through design Iwan...
Table of ContentsTaBLE OF CONTENTS
41   ChEz NEsT    Branding2   My FUNTO    New Product Development3   ThE EXPERIENCE    Design Research               Kara ...
CHEZ NEST    Branding
/ May 2011/ Team Member: Rosalind Louvet/ Duration:15 weeksDiscover                         / PROJECT BRIEF               ...
9Kara KaNE Design Portfolio
Define               / CONCEPT                     There is a niche market that seeks a price point in between            ...
11PRICE                   EXPERIENCE        Kara KaNE Design Portfolio
/ TARGET MARKETWe developed the target market and an archetype. Theprimary target market is travelling students and youngp...
13Photo credits: The Sartorialist, apartmenttherapy.com, Dean Kaufman for Dwell.com                                       ...
/ BRAND DRIVERsWe brainstormed words that best described ourconcept and decided on home, vibrant, smart, social, andurban ...
15Photo credits: Flickr: Mandee Rae, knightcat.com, Lonngren Widell Photography, Abigail Borg, Amy Neunsinger, Alice M. Wi...
Design               / NAMING                     After developing our concept and target market,                     anal...
17CHEZ NEST NEW YORK       Kara KaNE Design Portfolio
/ BRAND EXPERIENCEWe developed two customer journeys, one for travellersstaying at the hotel and one for locals. We then e...
194. Check in   5. Go to room   6. Explore hotel       7. Check out/Leave 4. Leave                                        ...
/ TOUCh POINTsFor the ‘Book a Room’ stage of the customer journey,I designed wireframes for a website and an iPhoneapp, wh...
21Photo credits: Tim Walker, Flickr - dvs                                          Kara KaNE Design Portfolio
/ FUNCTIONAL sPACEsWe decided the hotel would have a reception, lounge,brasserie, library, garden, and event space.The lou...
23Photo credits: Dave Lauridsen, Vincent Pacheco, 79 Ideas, The Selby, Flickr - giac1061, Oficina Latina, wordsoverpixels....
Deliver              We concluded with the idea that ChEz NEsT would                     have multiple locations with hote...
25Kara KaNE Design Portfolio
MY FUNTOProduct Development
/ December 2008/ Team Member: Rosalind Louvet/ Duration: 15 weeksDiscover                         / PROJECT BRIEF         ...
29Kara KaNE Design Portfolio
Define                         / REsEARChING ThE MARKET                               We decided to focus on creating a be...
31Photo credits: Kim Waajang, justmanga.com, Flickr: Manganite, sanriobb.com/charaben                                     ...
/ CONCEPT GENERATIONWe were inspired by Brio stackable toys and the foodpyramid and decided to create a lunch box that was...
33Photo credits: brio.se, USDA food pyramid                                            Kara KaNE Design Portfolio
Design                         / CONCEPT DEVELOPMENT                               Children’s lunchtime is not always posi...
35Kara KaNE Design Portfolio
/ FINAL DEsIGNI created the final designs in Illustrator. We decided thatwe wanted the lunch box to embody different chara...
37Kara KaNE Design Portfolio
/ sETTING FINAL sPECIFICATIONs                                                                                            ...
39Kara KaNE Design Portfolio
/ PROJECT PLANNINGAfter identifying the customer needs, establishing thetarget market, developing the concept, and setting...
41/ MEDIA PARTNERs           / BAsIC PROJECT GANTT            A   Concept Generation            B   Concept selection     ...
/ FINANCIALsI put together the financial analysis, which includedthe product costing, capital costs, operationalcosts, inc...
43/ OPERATIONAL COsTs                 / INCOME sTATEMENT Payroll                   140000    Revenues                     ...
/ BENChMARKING OF COMPETITIVE PRODUCTsWe researched our competitors and analysedtheir products, pricing, and quality. We e...
45/ COMPETITORs ANALysIs        IChIBA                    sANRIO                 sAN-X                        PRIME       ...
Deliver                        / MODELLING AND PROTOTyPING                               The final deliverable was a prese...
47Renderings by Seda Cimok                           Kara KaNE Design Portfolio
THE EXPERIENCE     Design Research
/ December 2010/ Team Members: Paloma Canut, Ece Kamcili, Rosalind Louvet, and Jia Min/ Duration:15 weeksDiscover         ...
51Kara KaNE Design Portfolio
/ PRELIMINARy REsEARCh                         We first focused on gathering quantitative and qualitative                 ...
53Kara KaNE Design Portfolio
/ AND ThEN WE WENT TO ThE sChOOL                              it’s 3 days now” “Gentlemen, four days.” “ONE week”.I co-wro...
55Kara KaNE Design Portfolio
Define                           / hyPOThEsIs                                 After our first visit to the school, we summ...
57eria environment that is conducive to both students will feel a sense of ownership and  real food and practice sustainab...
Design                           / CO-DEsIGN WORKshOP                                 In order to broaden our knowledge ab...
58/ WORKshOP IOn our first day, I presented our project to thestudents, we distributed a blank map of their cafeteriaand a...
/ WORKshOP II                         The next day we divided the students in the class into four                         ...
61Kara KaNE Design Portfolio
/ ANALyzING ThE REsULTsWe surveyed a random sample of 261 students rangingfrom grades 9-12. We recorded the results of the...
63/ ThE IMPORTANCE OF EATING, sOCIALIzING, AND hAVING A BREAKTHE IMPORTANCE OF EATING, SOCIALIZING AND HAVING             ...
/ TEsTINGOn our next visit to the school we focused on ethnographicresearch.We mapped the cafeteria,took photos,and tracke...
65/ TRACKING PATTERNs/ MOVEMENT MAP                                              SERVERY      EXIT                        ...
Deliver                          / CONCLUsION                                 From our research we came up with four propo...
67Kara KaNE Design Portfolio
KaraKane.kk@gmail.comwww.cargocollective.com/karakane       +1 404 988 8179
Design Portfolio
Design Portfolio
Design Portfolio
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  1. 1. KARA KANEDesign Portfolio
  2. 2. IntroductionINTRODUCTION
  3. 3. 3I am a designer who is empathetic, whocan synthesize ideas and who has a desireto teach and to learn. Through design Iwant to create positive social impacts bycreating compelling brands, products,and experiences. I aspire to be a leaderwho inspires others to be thoughtful,kind, and curious. In my portfolio I havechosen projects that demonstratemy passions and influences—a desireto create positive social change, anddevelop meaningful brand experiencesand products. Each project is explainedthrough the following design process:Discover Define Design Deliver Kara KaNE Design Portfolio
  4. 4. Table of ContentsTaBLE OF CONTENTS
  5. 5. 41 ChEz NEsT Branding2 My FUNTO New Product Development3 ThE EXPERIENCE Design Research Kara KaNE Design Portfolio
  6. 6. CHEZ NEST Branding
  7. 7. / May 2011/ Team Member: Rosalind Louvet/ Duration:15 weeksDiscover / PROJECT BRIEF Develop an innovative marketable idea or business model for a new brand that is addressing a market opportunity or challenge you see in today’s world. The initial brainstorm for our concept revolved around a functional space. I wrote down what types of spaces I would want combined, and thought of some of my favorite functional spaces, like the concept store Merci in Paris.CHEZ NEST Branding
  8. 8. 9Kara KaNE Design Portfolio
  9. 9. Define / CONCEPT There is a niche market that seeks a price point in between a hostel and hotel. This is available in many European cities – Paris, Berlin, and London, but not in NyC. We see a great opportunity for our business in this market. We decided we wanted to create a mix between an upscale hostel and a budget hotel. It is about the experience as a whole. It is not just about the rooms, it is about everything else the space offers. It is a vibrant and warm, both safe and secret hideaway in the Lower East side with a local family vibe, but for the global persona. It has an open atmosphere, and is captivating. It centers around a functional space and personalized service.CHEZ NEST Branding
  10. 10. 11PRICE EXPERIENCE Kara KaNE Design Portfolio
  11. 11. / TARGET MARKETWe developed the target market and an archetype. Theprimary target market is travelling students and youngprofessionals ages 21 through 25 that are on a budgetand want a low key, familiar, and warm experience.The secondary target market is locals ages 21 through 40that care about experiences and multifunctional spaces./ ARChETyPEJustin / 23 / From: LA / Occupation: Grad student MFAin film production at Chapman / Status: Playing the field /Income: student loans and works at a production companyWhile doing his undergrad at NyU he was a regular atthe Blind Barber and the Jane. he listens to The Pixiesand Black Keys. he meets his college friends in NyC onreunion weekends. he goes to our hotel because it is acool space that close to his favorite bars, and is affordable.CHEZ NEST Branding
  12. 12. 13Photo credits: The Sartorialist, apartmenttherapy.com, Dean Kaufman for Dwell.com Kara KaNE Design Portfolio
  13. 13. / BRAND DRIVERsWe brainstormed words that best described ourconcept and decided on home, vibrant, smart, social, andurban nomad. I then put together mood boards for eachbrand driver.Home - It is a friendly and safe environment where youcan relax. It is warm and comfortable.Smart - Going to our hotel is a smart choice. It is affordableand in a good location. It is about the experience, and itis sustainable.Vibrant - It is dynamic, bright, energetic, and young.Social - It is a meeting point for like-minded people whoare diverse, global, inviting, and like to collaborate.Urban Nomad - Our guest has a wanderlust personality,is spontaneous and is welcoming to different people andexperiences.CHEZ NEST Branding
  14. 14. 15Photo credits: Flickr: Mandee Rae, knightcat.com, Lonngren Widell Photography, Abigail Borg, Amy Neunsinger, Alice M. Wingerden, Karim Sadli fori-D, Dazed Digital, Craig McDean for Interview, Magazine, Mert and Marcus, K.K. Arora for Reuters, Unknown source Kara KaNE Design Portfolio
  15. 15. Design / NAMING After developing our concept and target market, analysing our competition, and brainstorming our brand DNA, we worked on bringing the brand to life. We developed the customer journey and decided what kind of spaces our hotel would have. We decided on the name ChEz NEsT for our hotel as we felt it evoked a homey feeling and was catchy and different.CHEZ NEST Branding
  16. 16. 17CHEZ NEST NEW YORK Kara KaNE Design Portfolio
  17. 17. / BRAND EXPERIENCEWe developed two customer journeys, one for travellersstaying at the hotel and one for locals. We then expandedon each stage of the customer journey and explainedhow we would market the hotel, how customers wouldbook a room online, the pricing of the rooms, and so on. / CUsTOMER JOURNEy FOR TRAVELLER 1. Learn about it 2. Book a room 3. Go there/Arrive / CUsTOMER JOURNEy FOR LOCAL 1. Learn about it 2. Go there/Arrive 3. Explore hotelCHEZ NEST Branding
  18. 18. 194. Check in 5. Go to room 6. Explore hotel 7. Check out/Leave 4. Leave Kara KaNE Design Portfolio
  19. 19. / TOUCh POINTsFor the ‘Book a Room’ stage of the customer journey,I designed wireframes for a website and an iPhoneapp, which would allow customers to book a room,check in, and connect with other guests staying at thehotel. The iPhone app would also act as a room key.CHEZ NEST Branding
  20. 20. 21Photo credits: Tim Walker, Flickr - dvs Kara KaNE Design Portfolio
  21. 21. / FUNCTIONAL sPACEsWe decided the hotel would have a reception, lounge,brasserie, library, garden, and event space.The lounge is a comfortable and energetic space forguests to meet, wait or rest.The brasserie is a place to eat breakfast, lunch, dinner, andsnacks and meet for drinks.The library is a creative lounge with an additional bar andbeverage service. It has secret doors, hundreds of booksand comfortable seating.The garden offers a more relaxed, nature basedexperience, allowing the guests to feel at home.The event space is an area where people can meet,interact, and view new cultural events including music,art, and fashion.CHEZ NEST Branding
  22. 22. 23Photo credits: Dave Lauridsen, Vincent Pacheco, 79 Ideas, The Selby, Flickr - giac1061, Oficina Latina, wordsoverpixels.com, Etsy:sadieolive, Corvin Cristian Kara KaNE Design Portfolio
  23. 23. Deliver We concluded with the idea that ChEz NEsT would have multiple locations with hotels in Austin, Chicago, and san Francisco, as well as New york. We thought that each hotel would have its signature space that would distinguish it from the other locations. This would encourage ChEz NEsT guests to explore each location and make it a fun challenge to experience the full ChEz NEsT brand. I designed the final deliverables - a presentation and a project book.CHEZ NEST Branding
  24. 24. 25Kara KaNE Design Portfolio
  25. 25. MY FUNTOProduct Development
  26. 26. / December 2008/ Team Member: Rosalind Louvet/ Duration: 15 weeksDiscover / PROJECT BRIEF Develop a new product that is addressing a market opportunity or challenge you identify in a market different from where you are from. We decided to develop a better lunchbox for the Japanese market. I brainstormed who uses lunch boxes and what features are the most important.MY FUNTO Product Development
  27. 27. 29Kara KaNE Design Portfolio
  28. 28. Define / REsEARChING ThE MARKET We decided to focus on creating a better lunch box for children. I researched Japanese bento boxes and found that there are different styles for summer and winter, the food is kept at room temperature, and there is a 4:3:2:1 ratio of starch, protein, vegetables, and dessert. Most children bring bento boxes to school for lunch. They are usually personified by a character, have different compartments and are stackable.MY FUNTO Product Development
  29. 29. 31Photo credits: Kim Waajang, justmanga.com, Flickr: Manganite, sanriobb.com/charaben Kara KaNE Design Portfolio
  30. 30. / CONCEPT GENERATIONWe were inspired by Brio stackable toys and the foodpyramid and decided to create a lunch box that was funto put together and take apart, that embodied a character,and provided the correct food portions for a child.MY FUNTO Product Development
  31. 31. 33Photo credits: brio.se, USDA food pyramid Kara KaNE Design Portfolio
  32. 32. Design / CONCEPT DEVELOPMENT Children’s lunchtime is not always positive. There is malnutrition, waste of food, and bullying. Lunchboxes are simple and not individual. We wanted to create a lunch box that puts health first and makes eating lunch not only easier, but a pleasant experience. A specialized lunchbox for all of a child’s individual needs that makes lunchtime healthy, fun, and educational. Our lunch box is individual, inspirational, and educational. It reduces waste, and adapts to every child’s needs. I made an initial sketch for what our lunch box would look like based on our research findings and concept.MY FUNTO Product Development
  33. 33. 35Kara KaNE Design Portfolio
  34. 34. / FINAL DEsIGNI created the final designs in Illustrator. We decided thatwe wanted the lunch box to embody different characters,so we would have partnerships with companies likesanrio.This way we could produce and distribute a helloKitty lunch box.MY FUNTO Product Development
  35. 35. 37Kara KaNE Design Portfolio
  36. 36. / sETTING FINAL sPECIFICATIONs 1 cm x 1cmI created the final specifications, so that we could havea peer develop a 3D rendering of our lunch box design. Screen on back of head: 6 cm wide 4 cm x 4cm 4 cm 3 cm Thickness 0.5 cm 8 cm 14 cm 14 cm 12 cm 4 cm 2 cm 1 cmMY FUNTO Product Development
  37. 37. 39Kara KaNE Design Portfolio
  38. 38. / PROJECT PLANNINGAfter identifying the customer needs, establishing thetarget market, developing the concept, and setting thefinal specifications, we developed the project planning. / DIsTRIBUTION PATTERs IN JAPAN COMPANy sALEs NUMBER OF LOCATION NAME OUTLETs Takashimaya 989,471 20 Nationwide Mitsukoshi 787,774 15 Nationwide Daimaru 596,986 17 Nationwide seven-Eleven 2,498,754 8,366 Nationwide Lawson 1,361,700 12,452 Nationwide Aeon 3,813,635 379 Nationwide Ito - yokado 1,470,523 178 Nationwide Daiei 1,175,500 209 Nationwide Source: Company annual reports January 2006, Sales are in Million YenMY FUNTO Product Development
  39. 39. 41/ MEDIA PARTNERs / BAsIC PROJECT GANTT A Concept Generation B Concept selection C Design Beta Lunch Box D Produce Beta Lunch Box E Develop Testing Program F Test Beta Lunch Box G Design Prod. Lunch Box h Design Mold I Fabricate Mold J Debug Mold K Certify Lunch Box L Marketing / Advertising M Distribute Inventory N Initial Production Run sEPT OCT NOV DEC JAN FEB MAR Kara KaNE Design Portfolio
  40. 40. / FINANCIALsI put together the financial analysis, which includedthe product costing, capital costs, operationalcosts, income statement, and breakeven analysis. / CAPITAL COsTs Injection mold 3000 Packaging component 1500 Product prototype 1000 Packaging prototype 700 First production run 111049 Utility deposits 1000 Furnishing 2000 Incorporation/fees 450 Attorney 1000 Accountant 150 Website construction 300 Computer / registration 90 Office supplies 500 Copyright 45 Trademark 380 Patent 1500 TOTAL $124664MY FUNTO Product Development
  41. 41. 43/ OPERATIONAL COsTs / INCOME sTATEMENT Payroll 140000 Revenues 444200 Payroll taxes 21000 Cost of revenues 222100 Rent 600 Gross Profit 222100 Utilities 6000 Operating expenses 222100 Note 18000 Breakeven 0 Insurance 3000 Workmans Compensation 3000 Accountant 1500 Gross profit per unit 4.40 Advertising 3000 Breakeven units 50477 Web maintenance 1000 Credit card cost 1000 Tradeshow 10000 Office supplies 2000 Travel / Entertainment 2000 Miscellaneous 10000 TOTAL $222100 Kara KaNE Design Portfolio
  42. 42. / BENChMARKING OF COMPETITIVE PRODUCTsWe researched our competitors and analysedtheir products, pricing, and quality. We establishedeach competitor’s respective competitiveadvantage and looked for gaps in the market.MY FUNTO Product Development
  43. 43. 45/ COMPETITORs ANALysIs IChIBA sANRIO sAN-X PRIME NAKAMURA CO. $25 $16 $24 $18 Functional and clean strong brand, well strong brand, well Kitsch, childish known charaters, and known characters, and characters, and easy kitsch kitsch to clean Kara KaNE Design Portfolio
  44. 44. Deliver / MODELLING AND PROTOTyPING The final deliverable was a presentation and a 3D rendering. If I was to continue developing this project, the next step would be to make a prototype to see what design elements need further refining.MY FUNTO Product Development
  45. 45. 47Renderings by Seda Cimok Kara KaNE Design Portfolio
  46. 46. THE EXPERIENCE Design Research
  47. 47. / December 2010/ Team Members: Paloma Canut, Ece Kamcili, Rosalind Louvet, and Jia Min/ Duration:15 weeksDiscover / PROJECT BRIEF Observe the existing condition at the Academy of Urban Planning in Bushwick, Brooklyn, and investigate alternative options to propose a more sustainable cafeteria system. We began the project with a class brainstorm on how to create a sustainable cafeteria. I contributed ‘enough time for kids to eat’.THE ExPEriENCE Design Research
  48. 48. 51Kara KaNE Design Portfolio
  49. 49. / PRELIMINARy REsEARCh We first focused on gathering quantitative and qualitative data. We listened to a lecture by steven O’Brien, Director of Food and support for schoolFood and Debby Lee Cohen, Founding Director of styrofoam Out of schools. We were overwhelmed by the information they shared with us. These facts gave us insight into what a sustainable cafeteria should be; however, it was ultimately our own individual experiences that shaped our vision and helped us navigate our way through the research.THE ExPEriENCE Design Research
  50. 50. 53Kara KaNE Design Portfolio
  51. 51. / AND ThEN WE WENT TO ThE sChOOL it’s 3 days now” “Gentlemen, four days.” “ONE week”.I co-wrote a narrative piece on our first school visit. The voice seems to encourage the kids to get louder and louder, and the students don’t appear to care2:00pm // Friday the 8th of October, // Academy of about the repercussions. On the other side of theUrban Planning // Bushwick, Brooklyn cafeteria we see the girls create a dance circle and move and sing to the beats the boys are making.Adam schwartz, our contact, is waiting for us at the end ofthe hallway. From where we stand we can hear screaming The students, side-by-side, continue their everyday routineand banging, the noise is building as we walk towards the in the cafeteria as if it were the stage of a very importantgrey door that reads in red: Campus Cafeteria. As we walk performance—a stage that perhaps glorifies their wholetowards the entrance we can’t help but be influenced by day. Expressing themselves allows them to reach a levelwhat the staff has told us: we are walking into a jungle. of satisfaction that cannot be reached at any other point during the day. The students who can make the mostWe walk in and look over the cafeteria from a higher noise without being punished win the internal battle.level. Our first perspective is from this raised viewand only if we walk down the stairs will we get to As we walk down to find a table with Adam, studentsthe students. The space is large and airy, natural light observe us as we observe them, without changing theiris almost non-existent and the scarce artificial lighting behavioral patterns.The noise is still loud but we get usedmakes the atmosphere cold and uninviting. There is to it. It becomes part of the cafeteria, making it almostconstant movement, but at closer inspection some of the impossible to picture it in silence. We see trash andchildren seem extremely bored. They are sitting down leftovers piling up everywhere except in the trashcans.and staring into space while the majority of students are Mountains of trash bags are thrown to a corner, and evenroughhousing, moving from place to place shouting and the water fountains have become filled with rubbish.banging on the tables. Bam Bam Bam Boom Bam Bam. Leaving the cafeteria, everything is blurry, almost unreal.Musical talent somehow makes it through the Questions begin to form in our minds: did the areanoise, but is always repressed by a voice through a really need to be this restricted and were The Voice’smegaphone, “Will the gentlemen sitting in the middle punishments followed through? Could the notion of thetable stop banging. yes you, I’m talking to you, do you cafeteria become something other than an area for eatingnot hear me!!??” “Take off your hats. That’s it! you are your lunch? How could we use all the energy in there andbanned from the cafeteria for two days.” “Keep going channel it back to the kids, instead of letting it run away?THE ExPEriENCE Design Research
  52. 52. 55Kara KaNE Design Portfolio
  53. 53. Define / hyPOThEsIs After our first visit to the school, we summarized our observations and shared them with our class. After summarizing and analyzing our research findings we were able to develop our hypothesis. If you create a cafete eating and socializing, be more likely to eatTHE ExPEriENCE Design Research
  54. 54. 57eria environment that is conducive to both students will feel a sense of ownership and real food and practice sustainable habits. Kara KaNE Design Portfolio
  55. 55. Design / CO-DEsIGN WORKshOP In order to broaden our knowledge about the school and its needs, we conducting two workshops in Adam schwartz’s 10th grade urban environment class. There were twenty students in the class from ages 15 – 16. The first workshop was on a Thursday and the second workshop was the next day. In this co-design workshop, we developed a survey, which we then distributed to two classes from each grade of the three schools within Bushwick High School campus: Academy of Urban Planning, Academy of Environmental Leadership and school of social Justice.THE ExPEriENCE Design Research
  56. 56. 58/ WORKshOP IOn our first day, I presented our project to thestudents, we distributed a blank map of their cafeteriaand asked them to show us where they liked to sitby marking the map. Then we asked them to circletheir favorite and least favorite areas of the cafeteriaand write about why they chose these. Next, theyfurther explained to us what they would change inthe cafeteria and what an ideal cafeteria would include.After the brainstorming session with thestudents, we collected the maps and analyzed theresults. We concluded that we had to addressfour different survey items in the next class. Kara KaNE Design Portfolio
  57. 57. / WORKshOP II The next day we divided the students in the class into four groups that would rotate through the different stations. In each station we had written down the survey items that we had come up with the night before: Kitchen, Environment, Recycling, and Socializing. The goal of this activity was for students to practice changing ideas into survey questions. I came up with a guideline of possible questions and topics to guide the students through the exercise and with certain key points that we believed had to be addressed. When the class was finished, we took the four worksheets of questions and narrowed them down to the ones we thought were most appropriate. We created the survey that was then distributed around the three schools that form Bushwick high school.THE ExPEriENCE Design Research
  58. 58. 61Kara KaNE Design Portfolio
  59. 59. / ANALyzING ThE REsULTsWe surveyed a random sample of 261 students rangingfrom grades 9-12. We recorded the results of thesurvey in an excel spread sheet. After organizing thedata we made infographics from the survey answers.I created the two infographics on the next page. Thegraphic on the left compares whether the studentsactually recycle in the cafeteria and whether they think itis important or not. The results show that the studentsthink recycling is important, but they do not participatein recycling.The graphic on the right compares the three THE IMPORTANCE OF RECYCLING / ThE IMPORTANCE OF RECyCLINGmain activities that take place in the cafeteria and showsthe level of importance for each according to grade. From 1 2 3 4 5 6 7the results we were concluded that socializing is the activity I don’t recycle I always recyclein which the students invest more time in the cafeteria. 9 not important very important 10 11 12THE ExPEriENCE Design Research
  60. 60. 63/ ThE IMPORTANCE OF EATING, sOCIALIzING, AND hAVING A BREAKTHE IMPORTANCE OF EATING, SOCIALIZING AND HAVING 1 2 3 4 5 6 7not important very important eating 9 socializing 10% break 10 eating 11 11 break lizing socializing soc ing 100% break 20% 9 ia eat 12 10 g bre ializin soc ing eat ak 12 90% 30% 80% 40% 70% 50% 60% Kara KaNE Design Portfolio
  61. 61. / TEsTINGOn our next visit to the school we focused on ethnographicresearch.We mapped the cafeteria,took photos,and trackedthe patterns of movement in the cafeteria to distinguishwhich parts of the cafeteria are used the most and forwhat type of activities. We filmed patterns of movementand we also drew on maps that we had printed followingstudents paths through the cafeteria. We found the upperpart of the room is generally focused around eating,whereas in the lower part students gather to socialize./ PATTERNs OF MOVEMENT IN ThE CAFETERIATHE ExPEriENCE Design Research
  62. 62. 65/ TRACKING PATTERNs/ MOVEMENT MAP SERVERY EXIT ENTRANCEFilm stills and illustrator map by Paloma Canut Kara KaNE Design Portfolio
  63. 63. Deliver / CONCLUsION From our research we came up with four proposals that would support our hypothesis that if you create a cafeteria environment that is conducive to both eating and socializing, students will feel a sense of ownership and be more likely to eat real food and practice sustainable habits. Through the steps of our research, we confirmed that the experience was the crucial point of departure. Our research suggests several steps that will enhance the student experience. / PROPOsALs staff Engagement Portable Food Co-design Multi-use space The final deliverable was a project book and a presentation to steven O’Brien, Director of Food and support for schoolFood and Debby Lee Cohen, Founding Director of styrofoam Out of schools.THE ExPEriENCE Design Research
  64. 64. 67Kara KaNE Design Portfolio
  65. 65. KaraKane.kk@gmail.comwww.cargocollective.com/karakane +1 404 988 8179

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