Social Media for Fundraisers

Social Media Tactics and Concepts Kara Kane, Medaille College

 PRSA – February 2009  AJ Dicembre: BuffaloMe.com  Kevin Lim: UB and theory.isthereason.com  Kara Kane: Medaille College

. . . Internet- and mobile-based tools for sharing and discussing information among human beings. . . activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. . . From Wikipedia 4/21/09 

Transferring data back and forth, and back  again. Dependent on  who, what, where, when, why, how, and how much. Sounds similar to “The Right Ask”:  Prospect ◦ Solicitor ◦ Gift Amount ◦ Project and Purpose ◦ Timing ◦

Feedback and Assessment  Are you doing what you set out to do?  How can you do a better job?  What does “better” mean? 

If you  ◦ don't know your strategy and long- term goals . . . ◦ don't understand your audience . . ◦ can't extend traditional concepts of fundraising into new and emerging media . . . ◦ can’t tolerate any semblance of ambiguity or risk. . .

If you  ◦ don't know your strategy and long- term goals . . . NO ◦ don't understand your audience . . . NOT NOW ◦ can't extend traditional concepts of fundraising into new and emerging media . . . NOPE ◦ can’t tolerate any semblance of ambiguity or risk. . . MAYBE NEVER

 If you are willing to take a few risks and try things to see what works. . .  Social Media will help you.

This week (on 4/21): $1,905,450.00 lent.  1 loan every 11 seconds.  In a week.  That’s pretty cool. 

how you distribute information and gather  feedback.

 habitually develop and disseminate chunks of information. News ◦ Events ◦ Commentary ◦ Pictures ◦

manage your brand and your  reputation, relentlessly . Buffalo News vs.  Rochester D&C

 developa constant stream of relevant content that is compelling to your audience.

 there is no one-size-fits-all approach to using social media.

  ◦ Group Pages ◦ Fan Pages ◦ Advertising ◦ “Causes” Application 

Email: kara.m.kane@medaille.edu  Twitter @karakane  Watch Medaille’s Social Media Efforts:  alumni.medaille.edu ◦ Facebook: Medaille College Alumni Group ◦ Twitter @medaille ◦ LinkedIn ◦ Del.icio.us ◦ Feedburner ◦ ◦ Some images taken from Google Image Search; contact me for citations

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Social Media for Fundraisers

by karakane on Apr 21, 2009

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Social Media for Fundraisers — Presentation Transcript