Addressing The Barriers

Addressing the Barriers Addressing the barriers to setting up and sustaining blogging services Kara Jones Research Publications Librarian Library & Learning Centre University of Bath [email_address] Internet Librarian International 2007 Addressing the Barriers Resources bookmarked with this tag: ili2007-blog-masterclass Brian Kelly UK Web Focus UKOLN University of Bath [email_address]

Addressing the Barriers
The following techniques may help address the barriers to blogging:
Project-based Blogging
Policy and Quality Assurances
Participation
Developing skills
Demonstrating Value
Addressing the Barriers

Piloting your blogging service
Offer a trial service
Low-risk
Offers an exit or withdrawal strategy
Small-scale activities
Blog for special events or one-off activities
Provides the opportunity to experiment
No ongoing costs or commitment

Policy and Quality Assurances
Develop robust policies ( Briefing Paper 7 ) outlining scope, audience, content and purpose
Include a statement in your blog policies that you welcome feedback and notification of errors, which will be addressed as quickly as possible
Outline quality processes through which the blog will be subjected ( Briefing Paper 6 )
Policy & Quality Assurances

Participation
Participate on group blogs outside of your institution i.e.. library association sub-group blogs
Develop your ‘voice’ to build confidence – comment on blogs from colleagues
Blog outside of work i.e.. societies, reading groups, chartership candidates, etc.
Participation

Demonstrating Value
Blogs make it easy to demonstrate a return on investment
Use in-built statistical reporting
Referrers – links from these pages to find you
Search engine terms that found you
Total views
Clicks from your blog outwards
Sitemeter or Technorati
Evaluate your blog
See Briefing Paper 2
Demonstrating Value

Developing Skills
Social blogging might help in developing skills – do you have an unknown blogger in your organisation
Build a collection of blogs that demonstrate good practice
Gather ideas and examples of best practice
Innovate and use multi-media
Staff development
Encouraging the enthusiasts!
Developing Skills

Conclusions
Questions, comments?
Conclusions

Addressing The Barriers

by karajones on Oct 03, 2007

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Addressing The Barriers — Presentation Transcript