Addressing the Barriers Addressing the barriers to setting up and sustaining blogging services Kara Jones Research Publications Librarian Library & Learning Centre University of Bath [email_address] Internet Librarian International 2007 Addressing the Barriers Resources bookmarked with this tag: ili2007-blog-masterclass Brian Kelly UK Web Focus UKOLN University of Bath [email_address]

Addressing the Barriers The following techniques may help address the barriers to blogging: Project-based Blogging Policy and Quality Assurances Participation Developing skills Demonstrating Value Addressing the Barriers

The following techniques may help address the barriers to blogging:

Project-based Blogging

Policy and Quality Assurances

Participation

Developing skills

Demonstrating Value

Project-based Blogging Piloting your blogging service Offer a trial service Low-risk Offers an exit or withdrawal strategy Small-scale activities Blog for special events or one-off activities Provides the opportunity to experiment No ongoing costs or commitment Project-based Blogging

Piloting your blogging service

Offer a trial service

Low-risk

Offers an exit or withdrawal strategy

Small-scale activities

Blog for special events or one-off activities

Provides the opportunity to experiment

No ongoing costs or commitment

Policy and Quality Assurances Develop robust policies ( Briefing Paper 7 ) outlining scope, audience, content and purpose Include a statement in your blog policies that you welcome feedback and notification of errors, which will be addressed as quickly as possible Outline quality processes through which the blog will be subjected ( Briefing Paper 6 ) Policy & Quality Assurances

Develop robust policies ( Briefing Paper 7 ) outlining scope, audience, content and purpose

Include a statement in your blog policies that you welcome feedback and notification of errors, which will be addressed as quickly as possible

Outline quality processes through which the blog will be subjected ( Briefing Paper 6 )

Participation Participate on group blogs outside of your institution i.e.. library association sub-group blogs Develop your ‘voice’ to build confidence – comment on blogs from colleagues Blog outside of work i.e.. societies, reading groups, chartership candidates, etc. Participation

Participate on group blogs outside of your institution i.e.. library association sub-group blogs

Develop your ‘voice’ to build confidence – comment on blogs from colleagues

Blog outside of work i.e.. societies, reading groups, chartership candidates, etc.

Demonstrating Value Blogs make it easy to demonstrate a return on investment Use in-built statistical reporting Referrers – links from these pages to find you Search engine terms that found you Total views Clicks from your blog outwards Sitemeter or Technorati Evaluate your blog See Briefing Paper 2 Demonstrating Value

Blogs make it easy to demonstrate a return on investment

Use in-built statistical reporting

Referrers – links from these pages to find you

Search engine terms that found you

Total views

Clicks from your blog outwards

Sitemeter or Technorati

Evaluate your blog

See Briefing Paper 2

Developing Skills Social blogging might help in developing skills – do you have an unknown blogger in your organisation Build a collection of blogs that demonstrate good practice Gather ideas and examples of best practice Innovate and use multi-media Staff development Encouraging the enthusiasts! Developing Skills

Social blogging might help in developing skills – do you have an unknown blogger in your organisation

Build a collection of blogs that demonstrate good practice

Gather ideas and examples of best practice

Innovate and use multi-media

Staff development

Encouraging the enthusiasts!

Conclusions Questions, comments? Conclusions

Questions, comments?