Lies, Sex and Facebook
 

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My Keynote for the AllThings Facebook 2012 Conference.

My Keynote for the AllThings Facebook 2012 Conference.

[Bucharest, March 2012]

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Lies, Sex and Facebook Presentation Transcript

  • 1. Lies, sex &   it’s an f-World, u Like it or Not!Stefanos  Karagos    March  2012    AllThings  Facebook  Forum  xplain.co Switzerland  |  Romania  |  Cyprus  |  Greece  |  Turkey  |  Bahrain  |  UK      
  • 2. LET’S GET TO KNOW EACH OTHERxplain.co
  • 3. I’m an Information Alchemist My Passion is Content Architecture, Visual Thinking, and Integration of Brands into Peoples Lives.xplain.co
  • 4. 75   Pepsi Sony > 7   Switzerland   Friesland Romania   Kraft Foods Turkey   beloved   Piraeus Bank Greece   brands   Nestle Cyprus   countries   Swiss Air Bahrain  United  Kingdom     Trident Lay’s MTN Mobile Lipton XPLAIN ROI   KFC Dentyne focused   Mountain Dew UBS Bank Prigat Village Roadshow Electronic Arts proud  member   we  love   OTE Mirinda Sony Ericsson Cadbury Event Point and many more! xplain.co
  • 5. >270 FB  Pages     >8.3 Millions   Fans*   *  >1.000.000  in  Romania   XPLAINxplain.co
  • 6. xplain.co ? WHAT ABOUT YOU
  • 7. Do U Run a Branded FB Page?xplain.co
  • 8. Are u ready for timeline? Do U Run a Branded FB Page?xplain.co
  • 9. Do u have Are u a content ready for strategy? timeline? Do U Run a Branded FB Page?xplain.co
  • 10. This is NOT Mickey Mouse! It’s SERIOUS Business.xplain.co
  • 11. IT’S HARD TO AVOID >4.700.000 PPLxplain.co
  • 12. AND HARD TO BE HEARD! Your brand  xplain.co
  • 13. gapingvoid.com!
  • 14. “ Social Media is like Teen Sex. Everyone Wants to Do it. Nobody Knows How. When it’s Finally Done, it’s a Surprise it’s Not Better… Avinash Kaushik, Analytics Evangelist, Google  xplain.co
  • 15. LIES, LIES, LIES come  before  sex  ;-­‐)  xplain.co
  • 16. YOU NEED ONLY 5’ TO START YOUR BRAND’S PAGE IN FACEBOOKxplain.co flickr.com/photos/benheine/  
  • 17. The trut You need even LESS time to start a BAD, boring page     But  to  create  a  vivid  quality  page,  that  correctly   represents  your  brand  and  your  values,  aTracts  and   keeps  the  interest  of  the  Facebook  community  and   creates  leads  for  your  business,  you  must  carefully  plan   your  strategy,  your  content,  your  artwork  and  the   implementaUon  of  your  strategy.   xplain.co
  • 18. FACEBOOK MARKETING IS FREExplain.co
  • 19. The trut You can indeed create a fb brand page in your spare time     …and  let  your  secretary  maintain  it  without  extra  costs.     You  can  even  run  your  Facebook  ads  all  by  yourself.     BUT,  without  the  special  knowledge,  experience  and   tools  of  a  reliable  Facebook  markeUng  partner,  you  will   probably  be  wasUng  your  Ume  and  resources.     If  you  are  NOT  prepared  to  invest  money  and  Ume  in   established  Facebook  markeUng  soluUons,  youd  beTer   stay  away  from  Facebook.     xplain.co
  • 20. ANYONE WHO KNOWSABOUT SOCIAL MEDIACAN RUN AFACEBOOK PAGExplain.co
  • 21. The trut Since Leonardos death, there is no one who knows everything!       So,  if  you  are  serious  about  entering  the  Facebook  arena,   chose  your  partners  carefully  and  trust  your  companys   presence  and  image  to  people  with  proven  knowledge  of   the  special  features  of  Facebook.   xplain.co
  • 22. USING ONLYFACEBOOK ADSYOU CAN GROWYOUR BRAND’S SALESxplain.co
  • 23. The trut Fb ads is a marvelous, affordable way to create awareness       But  to  convert  these  people  to  prospecUve  customers,   you  need  to  go  all  the  way  and  create  the  right  social   environment  for  them.     This  means  that,  without  the  proper  Facebook  brand   page  and  the  day-­‐by-­‐day  communicaUon  with  the   Facebook  community,  you  only  get  a  fracture  of  the   possible  benefits  of  Facebook  ad  campaigns.   xplain.co
  • 24. The trut a awareness i d interest desire NO! You  CAN’T     Jump  anymore!   a action xplain.co
  • 25. 8 HOURS PER WORKING DAY CAN GROW YOUR BRAND’S AWARENESSxplain.co
  • 26. The trut Time is not an issue.       The  main  issue  is  TIMING,  a  clear  strategy,  knowledge  of   your  audience  and  opUmizaUon  of  every  acUon  you   make,  be  it  a  post,  a  contest,  a  promo  or  an  advert.       To  develop  all  these  you  clearly  need  much  more  than  8   hours  a  day  :-­‐)   xplain.co
  • 27. POSTING ONCE A DAY IN OUR BRAND’S FB PAGE IS MORE THAN ENOUGHxplain.co
  • 28. The trut Definitely not!       To  keep  "in  touch"  with  your  audience  you  have  to  post   two,  three  or  more  Umes  a  day,  depending  on  the   character  of  your  page,  the  number  of  your  fans  and   your  target  group.       Test  to  find  the  right  frequency  for  YOUR  audience  and   remember:  post  ONLY  quality  content  to  keep  your  fans   engaged  and  increase  your  messages  reach!   xplain.co
  • 29. 100.000 FANS ARE BETTER THAN 10.000xplain.co
  • 30. The trut Not quite... 1.000  highly  engaged  fans  with  genuine  interest  in   your  brand/offer/values,  who  speak  about  it,  are   much  beTer  that  100.000  indifferent  people  who  just   hit  the  "Like"  buTon  to  parUcipate  in  a  draw  for  the   newest  iPad.   Plan  for  quality  not  for  quanAty!   xplain.co
  • 31. THE REAL SEXSAmulate  your  fans’  mind  or  Die!  xplain.co flickr.com/photos/sundin13/  
  • 32. She  can’t  be  the  Superman  ;-­‐)   Don’t count on luck* *are  you  gonna  leave  your  brand’s   performance  to  a  …secretary?  xplain.co
  • 33. 5 CRITICAL STEPS TO PLEASURExplain.co
  • 34. 1.YOU NEED A CONTENT STRATEGYTO CREATE YOUR BRAND’S SOCIAL ENVIRONMENTYou  are  wriUng  for  a  reason,  to  promote  your  brand  and  your  brands  values,  and  should  never  forget  that!    Make  your  content  simple,  concise,  easy  to  understand,  useful  and  emoUonal.  xplain.co
  • 35. 2.YOU NEED A COMMUNITY DEVELOPMENT PLANTO ENGAGE FANSA  brands  fans  are  3  Umes  more  likely  to  buy  the  brands  products  than  the  general  Facebook  community.    So,  you  need  a  plan  to  increase  the  number  of  your  quality  fans  and  keep  your  exisUng  fans  engaged  and  saUsfied.  xplain.co
  • 36. 3.YOU MUST BE ENGAGED AND HUMANIZEDIF YOU WANT REAL RESULTSYour  Facebook  fans  are  human  beings  and  so  are  you!    Dont  hesitate  to  show  your  human  face,  parUcipate  in  discussions  running  on  your  page  and  prove  to  your  fans  that  you  are  LISTENING  to  them!  xplain.co
  • 37. 4.YOU MUST MEASURE EVERYTHING IF YOU WANTTO CONTROL YOUR RESULTSBe  sure  to  measure  your  fans  engagement  with  every  one  of  your  posts,  find  out  what  they  like  the  most  and  tweak  your  content  accordingly.  Best  tool  to  start:  Facebook  Insights.  xplain.co
  • 38. 5.AND NOW LOOP IT, EVERYDAY!Facebook  engagement  is  not  an  one-­‐night  stand,  it  is  an  ongoing  relaUonship  with  your  fans  and  potenUal  customers.    So,  never  stop  planning,  never  stop  posUng,  never  stop  tesUng,  never  stop  measuring.      Loop  it  and  enjoy  it!  xplain.co
  • 39. IT’S  AN   - WORLDxplain.co
  • 40. IN A SATURATED MEDIUMYOU NEED PROFESSIONALS AND TOOLS TO MAKETHINGS HAPPENxplain.co
  • 41. EVERY COMPANY IS A MEDIA COMPANYxplain.co
  • 42. PAID. OWNED. EARNED.Paying  to  leverage   Dynamic  content  in  a   The  customer  as  a  the  power  of  a   controlled   channel.    channel  to  deliver  a   environment.  Setup   Built  through  message  that  drives   as  a  repeatable,   engagement,  to  another  type  of   value-­‐added   conversaUon  and  media.   experience.   content  sharing.  YOUR BRAND’S MEDIA PLATFORMxplain.co
  • 43. content is the kingtext  |  photos  |  videos      :    natural  talks  
  • 44. PEOPLE LOOKING FOR SOLUTION PROVIDERS MAKE YOUR BRAND ONE OF THEM!xplain.co
  • 45. F-REACH HAS 3 LAYERS.DARE TO GROW YOUR VIRAL ONE!Organic  Reach     +Viral  Reach     +Paid  Reach    The  number  of  unique  users   The  number  of  unique  users   The  number  of  unique  users  who  visited  the  Page,  or  saw   who  saw  the  Page  or  one  of  its   who  saw  a  Facebook  Ad  the  Page  or  one  of  its  posts  in   posts  from  a  story  published  by   poinUng  to  the  Page.  News  Feed  or  Ucker.   a  friend.  xplain.co
  • 46. GO VIRAL,BY UNLOCKINGTHE NETWORKOF YOURBRANDADVOCATES. xplain.co
  • 47. PEOPLEWANT TO TALKABOUT YOURBRAND,GIVE THEM AREASON TO.xplain.co marketwire.com  
  • 48. IF YOU HAVEN’T GOTTEN ONTHE F-TRAIN YET,DON’T WORRY.YOU WILL.PRETTY SOON,YOU’LL HAVE TO.xplain.co
  • 49. DON’T BE AFRAID TO BREAK SOME EGGSxplain.co
  • 50. BUT DON’T FORGET TO KEEP THE BRAND PAGE CLEAN xplain.co
  • 51. Now  Make  Your  Move!  THANK YOU! x   x  Contact  Us:  @x_plain  LetsRock@xplain.co  xplain.co Switzerland  |  Romania  |  Cyprus  |  Greece  |  Turkey  |  Bahrain  |  UK