Kara Marketing Strategy Sample

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Kara Marketing Strategy Sample

  1. 1. Kara  Bellowe’s  MARKETING  PORTFOLIO  
  2. 2. AGENDA  OVERVIEW   AGENDA   Meals  On  Wheels   Prava  Construc?on   Roman?c  Cabo  Weddings   AT&T  
  3. 3. MEALS  ON  WHEELS  MARKETING  PROCESS   Step  1   Step  2   Step  3   Step  4   Step  5   Step  6   • Iden?fied   • Nonprofit   • Surveys  &   • ARended   • Recommend   • Goals  and   objec?ves   compe??on  &   focus  groups   fundraising  &   based  on   evalua?on   research  of   of  poten?al   networking   research   metrics   trends   donors   events   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  4. 4. MEALS  ON  WHEELS   ↵↵   Example  text   • This  is  an  example  text.  Go  ahead  an  replace  it  with  your  own  text.  This  is  an  example   text.   • Font  style   • Font  size   • Color   scheme   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  5. 5. MEALS  ON  WHEELS  MARKETING  MIX   Marketing Strategy Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  6. 6. PRAVA  CONSTRUCTION  MARKETING  PROCESS   Step  1   Step  2   Step  3   Step  4   Step  5   Step  6  • Iden?fied   • Construc?on   • Online   • ARended   • Recommend   • Goals  and  objec?ves   compe??on  &   forums  and   trade  show   based  on   evalua?on   research  of   client   events   research   metrics   trends   mee?ngs   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  7. 7. PRAVA  CONSTRUCTION   Example  text   • This  is  an  example  text.  Go  ahead  an  replace  it  with  your  own  text.  This  is  an  example   text.   • Font  size   • Larger   photos   • Less  text   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  8. 8. PRAVA  CONSTRUCTION  MARKETING  MIX   Marketing Strategy Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  9. 9. MEALS  ON  WHEELS  VS.  PRAVA  CONSTRUCTION   Meals  on  Wheels   Prava  ConstrucBon   • Nonprofit   • Construc?on  Industry   • Social  media  focus   • SEO  &  website  focus   • Surveys  to  gather  data   • Industry  events  to   gather  informa?on  
  10. 10. ROMANTIC  CABO  WEDDINGS  MARKETING  PROCESS   Step  1   Step  2   Step  3   Step  4   Step  5   Step  6  • Iden?fied   • Compe??ve   • Surveys  &   • ARended   • Recommend   • Goals  and  objec?ves   Analysis   Interviews   industry  event   based  on   evalua?on   • Research  on   research   metrics   trends   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  11. 11. ROMANTIC  CABO  WEDDINGS   Example  text   • This  is  an  example  text.  Go  ahead  an  replace  it  with  your  own  text.  This  is  an  example   text.   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  12. 12. ROMANTIC  CABO  WEDDINGS   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  13. 13. AT&T  MARKETING  CAMPAIGN  ANALYSIS   Example  text   • This  is  an  example  text.  Go  ahead  an  replace  it  with  your  own  text.  This  is  an  example   text.   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  14. 14. AT&T  MARKETING  MIX  ANALYSIS   Analyze  consumer  needs   • Technology  to  improve   daily  lives   Television   • Enhance  brand  image   Analyze  market   and  differen?ate  from   • An?cipate  innova?on   compe??ve   Direct  MarkeBng   Analyze  compeBBon   • Promo?onal  efforts  to   • New  markets  (i.e.   obtain  new  customers  and   Spanish-­‐speaking)   retain  current  customers   Social  Media   Research   • Way  to  connect  with   • Focus  groups  and  surveys   brand  and  solve  trouble   determining  brand  health   shoo?ng  issues   and  customer  wants   Strategic  markeBng  plan   • Create  plan  to  implement  
  15. 15. THANK  YOU!  QuesBons?  

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