Bop Design Maximize Effectiveness Web
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Bop Design Maximize Effectiveness Web

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How your website can generate and nurture ideal customer leads.

How your website can generate and nurture ideal customer leads.

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Bop Design Maximize Effectiveness Web Bop Design Maximize Effectiveness Web Presentation Transcript

  • Increasing the Effectiveness of Your Website How your website can generate and nurture ideal customer leads.
  • Website: Purpose?
    • Credibility Piece
    • Lead Generating Tool
    • Lead Nurturing Tool / Resource Center
    • Online Retail / E-Commerce Site
  • Website: Why is Design Important?
    • Two Interview Candidates:
    • Who makes the best first impression? Who are you more likely to take seriously?
    View slide
  • Website: Why is Design Important?
    • This Guy = This Website
    View slide
  • Website: Why is Design Important?
    • This Guy = This Website
  • Website: Why is Design Important?
    • Builds Credibility
    • Effectively navigate through the website
    • Compels Visitors to take Desired Actions (Conversion)
  • Website: Why is Content Important?
    • Communicates your Unique Value Proposition (UVP)
    • Establishes your firm as a thought leader
    • Compelling content retains a visitor on your website
    • Search engines love unique content
    • Valuable content leads to conversion
  • Website: Increasing Ideal Customer Visitors
    • Without effective marketing, a website is like a billboard in a desert
    • How do you draw the right eyeballs to your website?
  • Website: Increasing Ideal Customer Visitors
    • Search Engine Optimization (SEO)
      • Ranking for keyword phrases
    • Search Engine Marketing (SEM)
      • Pay-Per-Click (PPC)
    • Email Marketing
      • Lead Nurturing
      • Lead Generation
  • Web Lead Generation: SEO
    • On-page Optimization
      • Keyword placement
      • Keyword density
      • Meta tags
      • HTML code
    • Off-page Optimization
      • Link building
      • Article distribution
  • Web Lead Generation: SEM
    • Pay-Per-Click (PPC)
      • Display advertising where you pay when your ad is clicked on
      • Google Adwords, Banner Advertising, Facebook, Yelp, etc.
      • More immediate results than SEO
    • Pay-Per-Impression (PPM)
      • Display advertising where you pay based on 1,000 impressions
      • Union Tribune, SDBJ, SDDT
  • Web Lead Nurturing: Sales Tools
    • Once you have built an audience, stay visible, build value and keep them engaged with:
    • Email Marketing
    • Blogging
    • Social Media Marketing
  • Web Lead Nurturing: Sales Tools
    • Email Marketing, blogging and social media help nurture a lead from prospect to customer.
  • Take Aways & Tips
    • Start with strong foundation: an effectively designed website with valuable content
    • Always cater to your target market, what they value and their pain points
    • Take a holistic approach: every business is different and certain tactics will be more impactful than others
    • Most importantly, have a plan and measure results!
  • Thank You! For more information, download our White Paper: Marketing 101: Marketing for Maximum Success What Every Small Business Owner needs to know about building an online presence Contact: Kara Jensen [email_address] www.bopdesign.com 732.599.1904