Oleksiy Kapusta – the playing coach

Oleksiy Kapusta – the playing coach. The manager who has created
successful business and successful sales departments
Oleksiy Kapusta has been heading Standart Publishing House – one of the biggest and the
most successful specialized publishing houses in Ukraine – since 1997. Standart PH is
famous in Ukraine and Russia for its monthly magazines New Marketing and Company
management.
Oleksiy Kapusta has two degrees: the bachelor of journalism from Kyiv State University
and MBA from Kiyv-Mohyla Business School. He is the author of several articles on
general management, time-management, marketing, personal effectiveness and sales.
During last 15 years has participated or has personally created sales departments for
several subsidiaries of Standart PH: magazines subscription sales, ad sales, print services
sales, conferences and master-classes sales and other.
In 2006 Standart PH founded “Direct sales department” (call center) in Kirovograd (300
km away from Kyiv). Sales office in Kirovorgad passed through brake-even point 4 month
after the date of launch. Now the main operational indicators of Kirovograd office exceed
those of Kiev.
Since 2008 Oleksiy has provided consultancy for the Standart’s partners on direct sales
management. Since January 09 has provided open and corporate trainings tied specifically
to the necessities of the client on sales management and personal effectiveness.