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Marketing Solutions
Welcome to the Funnel (We’ve Got Leads & Names)
Jason Miller, Sr. Content Marketing Manager
@JasonMill...
2
©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
70% of the Buying Cycle is Already Complete Before
a Prospect is Ready to Talk to Sales.

©2013 LinkedIn Corporation. All ...
You Better Have Content that Answers Their
Questions.

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketin...
Content is STILL King

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions

5
©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions

6
Optimize
Social Signals Influence SEO

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Claim Your Content with Google Authorship:

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Inbound + Outbound = Awesomeness

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Wait for it……

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
The Holy Grail of Social Media Advertising

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Ready, Aim, Target - A Frictionless Content Experience

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketi...
•  LinkedIn drove 400% more qualified
leads than any other paid lead
generation platform during the
campaign period.

•  A...
The 4-1-1 Rule

Do This

©2013 LinkedIn Corporation. All Rights Reserved.

Not This

LinkedIn Marketing Solutions
Content Fuel
Inspiration

Going Visual
LinkedIn Marketing Solutions Blog Content Calendar
Monday

Tuesday

Raisin Bran
Spinach
Roast

Thursday

Raisin Bran
Spina...
Washed Up? Who Says So? There’s Always Room for
a New Audience.

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedI...
Influencer Content

20
©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Empowering Advocates

21
©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Going Visual

Photo credit: Min-Chieh Chang
The Visual is the New Headline

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Hell Yes! - First Page Results

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions

24
SlideShare is also a Search Engine

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions

25
Visual Kicks Texts A**

328,000
Views!

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Meet the Experts

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
Clickable Links Inside your SlideShare Deck,
Boom!

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing S...
Integrate Your Presentations Across Multiple Channels

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketin...
The Infographic is not Dead. Claiming that Something
is Dead, is.

©2013 LinkedIn Corporation. All Rights Reserved.

Linke...
How can I Measure Success?

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Marketing Solutions
How do you know if your content strategy is working?

Increased
referral traffic

©2013 LinkedIn Corporation. All Rights R...
Now go make some bloody good content!

I Love You All.
Goodnight!

©2013 LinkedIn Corporation. All Rights Reserved.

Linke...
#CONTENTSF
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Welcome to the Funnel: We've Got Leads and Names

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Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.

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Transcript of "Welcome to the Funnel: We've Got Leads and Names"

  1. 1. Marketing Solutions Welcome to the Funnel (We’ve Got Leads & Names) Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg @LinkedIn @SlideShare ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  2. 2. 2 ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  3. 3. 70% of the Buying Cycle is Already Complete Before a Prospect is Ready to Talk to Sales. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  4. 4. You Better Have Content that Answers Their Questions. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  5. 5. Content is STILL King ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 5
  6. 6. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 6
  7. 7. Optimize
  8. 8. Social Signals Influence SEO ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  9. 9. Claim Your Content with Google Authorship: ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  10. 10. Inbound + Outbound = Awesomeness ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  11. 11. Wait for it…… ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  12. 12. The Holy Grail of Social Media Advertising ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  13. 13. Ready, Aim, Target - A Frictionless Content Experience ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  14. 14. •  LinkedIn drove 400% more qualified leads than any other paid lead generation platform during the campaign period. •  As a result of the brand exposure in the LinkedIn feed, research confirmed that U.S. marketing executives were 50% more likely to agree that Adobe can “shape the future of digital marketing.” ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 14
  15. 15. The 4-1-1 Rule Do This ©2013 LinkedIn Corporation. All Rights Reserved. Not This LinkedIn Marketing Solutions
  16. 16. Content Fuel
  17. 17. Inspiration Going Visual
  18. 18. LinkedIn Marketing Solutions Blog Content Calendar Monday Tuesday Raisin Bran Spinach Roast Thursday Raisin Bran Spinach Raisin Bran Spinach Roast ©2013 LinkedIn Corporation. All Rights Reserved. Wednesday Friday Saturday Raisin Bran Chocolate Cake Tabasco Raisin Bran Spinach LinkedIn Marketing Solutions
  19. 19. Washed Up? Who Says So? There’s Always Room for a New Audience. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  20. 20. Influencer Content 20 ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  21. 21. Empowering Advocates 21 ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  22. 22. Going Visual Photo credit: Min-Chieh Chang
  23. 23. The Visual is the New Headline ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  24. 24. Hell Yes! - First Page Results ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 24
  25. 25. SlideShare is also a Search Engine ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 25
  26. 26. Visual Kicks Texts A** 328,000 Views! ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  27. 27. Meet the Experts ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  28. 28. Clickable Links Inside your SlideShare Deck, Boom! ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 28
  29. 29. Integrate Your Presentations Across Multiple Channels ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  30. 30. The Infographic is not Dead. Claiming that Something is Dead, is. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 30
  31. 31. How can I Measure Success? ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  32. 32. How do you know if your content strategy is working? Increased referral traffic ©2013 LinkedIn Corporation. All Rights Reserved. Social Engagement Higher quality leads LinkedIn Marketing Solutions
  33. 33. Now go make some bloody good content! I Love You All. Goodnight! ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
  34. 34. #CONTENTSF
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