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Welcome to Content Marketing Bootcamp Boston!
 

Welcome to Content Marketing Bootcamp Boston!

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Presented by Toby Murdock, CEO of Kapost, during Content Marketing Bootcamp Boston. #contentcamp

Presented by Toby Murdock, CEO of Kapost, during Content Marketing Bootcamp Boston. #contentcamp

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    Welcome to Content Marketing Bootcamp Boston! Welcome to Content Marketing Bootcamp Boston! Presentation Transcript

    • CONTENT MARKETINGBOOTCAMPBOSTON
    • BRANDS MUST BECOMEPUBLISHERS
    • INFORMATION SCARCITY
    • INFORMATION ABUNDANCE
    • MARKETING OWNS THETOP OF THE FUNNEL
    • WHAT TO DO?
    • CONTENT: THE FORCE THAT MOVESTHE BUYER DOWN THE FUNNEL
    • THE DAY’S AGENDA10:25amPanel: Content – TheFuel to Power ModernMarketingJoe Chernov, KinveyDave Balter, BzzAgentMike Volpe, HubSpotErin Estep, SiriusDecisions11:10 am The Content Model Erin Estep, SiriusDecisions11:40 amDon’t Forget theMessenger!Joan Babinski, Brainshark12:00 pm Lunch12:45 pm Thinking Like a Publisher Amanda Batista, Eloqua1:05 pmMiddle of the FunnelDistributionCarlos Hidalgo, ANNUITAS
    • THE DAY’S AGENDA, CONT.1:25 pmCase Study: ThermoFisher ScientificKatherine Scott, ThermoFisher Scientific2:00 pmHow Content DrivesSuccess at AT&TBill Strawderman, AT&T1:45 pm Break2:50 pm Break2:20 pmPanel: ManagingContent Within theMarketing OrganizationAmanda Batista, EloquaCarlos Hidalgo, ANNUITASKatherine Scott, ThermoFisher ScientificBill Strawderman, AT&T3:05 pmBonus Session: FinancialServices TrackJason Rushforth, Eloqua
    • SOCIAL#CONTENTCAMP
    • WHAT WAS THAT?MISS SOMETHING? DON’T WORRY.WE’RE VIDEOTAPING.
    • HAVE QUESTIONS?ASK SOMEONE FROMOR TWEET @KAPOST
    • CONTENT MARKETINGBOOTCAMP BOSTONFIND MORE AT KAPOST.COM/RESOURCES