Welcome to Content Marketing Bootcamp Boston!

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Presented by Toby Murdock, CEO of Kapost, during Content Marketing Bootcamp Boston. #contentcamp

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Welcome to Content Marketing Bootcamp Boston!

  1. 1. CONTENT MARKETINGBOOTCAMPBOSTON
  2. 2. BRANDS MUST BECOMEPUBLISHERS
  3. 3. INFORMATION SCARCITY
  4. 4. INFORMATION ABUNDANCE
  5. 5. MARKETING OWNS THETOP OF THE FUNNEL
  6. 6. WHAT TO DO?
  7. 7. CONTENT: THE FORCE THAT MOVESTHE BUYER DOWN THE FUNNEL
  8. 8. THE DAY’S AGENDA10:25amPanel: Content – TheFuel to Power ModernMarketingJoe Chernov, KinveyDave Balter, BzzAgentMike Volpe, HubSpotErin Estep, SiriusDecisions11:10 am The Content Model Erin Estep, SiriusDecisions11:40 amDon’t Forget theMessenger!Joan Babinski, Brainshark12:00 pm Lunch12:45 pm Thinking Like a Publisher Amanda Batista, Eloqua1:05 pmMiddle of the FunnelDistributionCarlos Hidalgo, ANNUITAS
  9. 9. THE DAY’S AGENDA, CONT.1:25 pmCase Study: ThermoFisher ScientificKatherine Scott, ThermoFisher Scientific2:00 pmHow Content DrivesSuccess at AT&TBill Strawderman, AT&T1:45 pm Break2:50 pm Break2:20 pmPanel: ManagingContent Within theMarketing OrganizationAmanda Batista, EloquaCarlos Hidalgo, ANNUITASKatherine Scott, ThermoFisher ScientificBill Strawderman, AT&T3:05 pmBonus Session: FinancialServices TrackJason Rushforth, Eloqua
  10. 10. SOCIAL#CONTENTCAMP
  11. 11. WHAT WAS THAT?MISS SOMETHING? DON’T WORRY.WE’RE VIDEOTAPING.
  12. 12. HAVE QUESTIONS?ASK SOMEONE FROMOR TWEET @KAPOST
  13. 13. CONTENT MARKETINGBOOTCAMP BOSTONFIND MORE AT KAPOST.COM/RESOURCES
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