0
CONTENT MARKETINGBOOTCAMPBOSTON
BRANDS MUST BECOMEPUBLISHERS
INFORMATION SCARCITY
INFORMATION ABUNDANCE
MARKETING OWNS THETOP OF THE FUNNEL
WHAT TO DO?
CONTENT: THE FORCE THAT MOVESTHE BUYER DOWN THE FUNNEL
THE DAY’S AGENDA10:25amPanel: Content – TheFuel to Power ModernMarketingJoe Chernov, KinveyDave Balter, BzzAgentMike Volpe...
THE DAY’S AGENDA, CONT.1:25 pmCase Study: ThermoFisher ScientificKatherine Scott, ThermoFisher Scientific2:00 pmHow Content ...
SOCIAL#CONTENTCAMP
WHAT WAS THAT?MISS SOMETHING? DON’T WORRY.WE’RE VIDEOTAPING.
HAVE QUESTIONS?ASK SOMEONE FROMOR TWEET @KAPOST
CONTENT MARKETINGBOOTCAMP BOSTONFIND MORE AT KAPOST.COM/RESOURCES
Welcome to Content Marketing Bootcamp Boston!
Welcome to Content Marketing Bootcamp Boston!
Welcome to Content Marketing Bootcamp Boston!
Upcoming SlideShare
Loading in...5
×

Welcome to Content Marketing Bootcamp Boston!

1,127

Published on

Presented by Toby Murdock, CEO of Kapost, during Content Marketing Bootcamp Boston. #contentcamp

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,127
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Welcome to Content Marketing Bootcamp Boston!"

  1. 1. CONTENT MARKETINGBOOTCAMPBOSTON
  2. 2. BRANDS MUST BECOMEPUBLISHERS
  3. 3. INFORMATION SCARCITY
  4. 4. INFORMATION ABUNDANCE
  5. 5. MARKETING OWNS THETOP OF THE FUNNEL
  6. 6. WHAT TO DO?
  7. 7. CONTENT: THE FORCE THAT MOVESTHE BUYER DOWN THE FUNNEL
  8. 8. THE DAY’S AGENDA10:25amPanel: Content – TheFuel to Power ModernMarketingJoe Chernov, KinveyDave Balter, BzzAgentMike Volpe, HubSpotErin Estep, SiriusDecisions11:10 am The Content Model Erin Estep, SiriusDecisions11:40 amDon’t Forget theMessenger!Joan Babinski, Brainshark12:00 pm Lunch12:45 pm Thinking Like a Publisher Amanda Batista, Eloqua1:05 pmMiddle of the FunnelDistributionCarlos Hidalgo, ANNUITAS
  9. 9. THE DAY’S AGENDA, CONT.1:25 pmCase Study: ThermoFisher ScientificKatherine Scott, ThermoFisher Scientific2:00 pmHow Content DrivesSuccess at AT&TBill Strawderman, AT&T1:45 pm Break2:50 pm Break2:20 pmPanel: ManagingContent Within theMarketing OrganizationAmanda Batista, EloquaCarlos Hidalgo, ANNUITASKatherine Scott, ThermoFisher ScientificBill Strawderman, AT&T3:05 pmBonus Session: FinancialServices TrackJason Rushforth, Eloqua
  10. 10. SOCIAL#CONTENTCAMP
  11. 11. WHAT WAS THAT?MISS SOMETHING? DON’T WORRY.WE’RE VIDEOTAPING.
  12. 12. HAVE QUESTIONS?ASK SOMEONE FROMOR TWEET @KAPOST
  13. 13. CONTENT MARKETINGBOOTCAMP BOSTONFIND MORE AT KAPOST.COM/RESOURCES
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×