Welcome to Content Marketing Bootcamp!
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Welcome to Content Marketing Bootcamp!

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Introduction to Content Marketing Bootcamp San Francisco, presented by Toby Murdock, CEO of Kapost. #contentcamp

Introduction to Content Marketing Bootcamp San Francisco, presented by Toby Murdock, CEO of Kapost. #contentcamp

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Welcome to Content Marketing Bootcamp! Welcome to Content Marketing Bootcamp! Presentation Transcript

  • Content Marketing Bootcamp February 21, 2013 San Francisco, Californiahosted by
  • Brands Must Become Publishers!
  • Information Scarcity
  • Information Abundance
  • Marketing Owns Top of Funnel
  • What to Do?
  • Content: The Force that Moves the Buyer Down the Funnel
  • Todays Agenda10:30am Transforming Your Brand Into a Media Company Michael Brito, Edelman11:00am Break11:15am Thinking Like a Publisher Jesse Noyes, Offerpop11:45am Building a Content Marketing Machine Toby Murdock, Kapost12:15am Lunch1:15pm Top of the Funnel Rob Ousbey, Distilled1:45pm Middle of the Funnel David Lewis, DemandGen2:15pm Middle of the Funnel Meagen Eisenberg, DocuSign2:45pm Break3:00pm Bottom of the Funnel EloQueen3:30pm Case Study: Intel Jennifer Lashua, Intel4:00pm Case Study: Cengage Talia Wise, Cengage4:30pm Reception
  • Hashtag#contentcamp
  • What was that?! If you miss something, don’t worry. We’re videotaping.
  • Need Help? Ask someone from . . .
  • Questions Please ask them