Content Marketing               Bootcamp               February 21, 2013             San Francisco, Californiahosted by
Brands Must Become Publishers!
Information Scarcity
Information Abundance
Marketing Owns Top of Funnel
What to Do?
Content: The Force that Moves the    Buyer Down the Funnel
Todays Agenda10:30am   Transforming Your Brand Into a Media Company   Michael Brito, Edelman11:00am   Break11:15am   Think...
Hashtag#contentcamp
What was that?! If you miss something, don’t worry.         We’re videotaping.
Need Help?        Ask someone from . . .
Questions            Please ask them
Welcome to Content Marketing Bootcamp!
Welcome to Content Marketing Bootcamp!
Welcome to Content Marketing Bootcamp!
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Welcome to Content Marketing Bootcamp!

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Introduction to Content Marketing Bootcamp San Francisco, presented by Toby Murdock, CEO of Kapost. #contentcamp

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Welcome to Content Marketing Bootcamp!

  1. 1. Content Marketing Bootcamp February 21, 2013 San Francisco, Californiahosted by
  2. 2. Brands Must Become Publishers!
  3. 3. Information Scarcity
  4. 4. Information Abundance
  5. 5. Marketing Owns Top of Funnel
  6. 6. What to Do?
  7. 7. Content: The Force that Moves the Buyer Down the Funnel
  8. 8. Todays Agenda10:30am Transforming Your Brand Into a Media Company Michael Brito, Edelman11:00am Break11:15am Thinking Like a Publisher Jesse Noyes, Offerpop11:45am Building a Content Marketing Machine Toby Murdock, Kapost12:15am Lunch1:15pm Top of the Funnel Rob Ousbey, Distilled1:45pm Middle of the Funnel David Lewis, DemandGen2:15pm Middle of the Funnel Meagen Eisenberg, DocuSign2:45pm Break3:00pm Bottom of the Funnel EloQueen3:30pm Case Study: Intel Jennifer Lashua, Intel4:00pm Case Study: Cengage Talia Wise, Cengage4:30pm Reception
  9. 9. Hashtag#contentcamp
  10. 10. What was that?! If you miss something, don’t worry. We’re videotaping.
  11. 11. Need Help? Ask someone from . . .
  12. 12. Questions Please ask them
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