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Introduction to Content Marketing Bootcamp San Francisco, presented by Toby Murdock, CEO of Kapost. #contentcamp

Introduction to Content Marketing Bootcamp San Francisco, presented by Toby Murdock, CEO of Kapost. #contentcamp

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Transcript

  • 1. Content Marketing Bootcamp February 21, 2013 San Francisco, Californiahosted by
  • 2. Brands Must Become Publishers!
  • 3. Information Scarcity
  • 4. Information Abundance
  • 5. Marketing Owns Top of Funnel
  • 6. What to Do?
  • 7. Content: The Force that Moves the Buyer Down the Funnel
  • 8. Todays Agenda10:30am Transforming Your Brand Into a Media Company Michael Brito, Edelman11:00am Break11:15am Thinking Like a Publisher Jesse Noyes, Offerpop11:45am Building a Content Marketing Machine Toby Murdock, Kapost12:15am Lunch1:15pm Top of the Funnel Rob Ousbey, Distilled1:45pm Middle of the Funnel David Lewis, DemandGen2:15pm Middle of the Funnel Meagen Eisenberg, DocuSign2:45pm Break3:00pm Bottom of the Funnel EloQueen3:30pm Case Study: Intel Jennifer Lashua, Intel4:00pm Case Study: Cengage Talia Wise, Cengage4:30pm Reception
  • 9. Hashtag#contentcamp
  • 10. What was that?! If you miss something, don’t worry. We’re videotaping.
  • 11. Need Help? Ask someone from . . .
  • 12. Questions Please ask them