These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content. In fact, just 42% of marketers say they're effective at content marketing. This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!

1. STRUGGLES
The Top 7
Content Marketing
AND HOW TO TACKLE THEM
QUANTITY
SILOED
TEAMS
TALENT
ANALYTICS
VARIETY ENGAGEMENT

2. THESE DAYS, MARKETERS ARE CREATING A
TON OF CONTENT...
NOW
EPIC
THAT'S SERIOUSLY

3. BUT MANY LACK A PROCESS FOR
CREATING, MANAGING AND
PUBLISHING THAT CONTENT
So it's not doing them
much good. (Sad face).
Just 42%
of marketers
say they're
effective at
content marketing.*
* "B2B 2014 Content Marketing Benchmarks and
Trends." CMI, October 2013.

4. FREAKING OUT WON'T GET YOU FAR
HELP!
Even though you're
bombarded by
digital channels.

5. BUILDING A SOLID CONTENT
MARKETING WORKFLOW IS THE BEST
WAY TO CALM THE CHAOS
And we've got tips on
how to do it...

6. BUT FIRST, LET'S TACKLE THE 7 TOP
CONTENT MARKETING STRUGGLES
Ready?
Who are we kidding?
YOU WERE BORN READY.

7. #1 "I'M NOT PRODUCING ENOUGH
CONTENT"
It's hard to keep
your content
operation humming
without a lot of
new ideas...
?

8. REPURPOSE YOUR CONTENT
Break out one content idea into
supporting assets.
SOLUTION

11. #3 "I DON'T KNOW HOW TO MEASURE
SUCCESS"
You want to know the ROI of your content,
but you don't know which metrics matter.

12. TRACK THESE FOUR AREAS
1. Production: #of assets, types of content
2. Engagement: shares, bounce rate
3. Performance: visits, page views, referrals,
content score
4. Conversions: downloads, subscribers, etc.
SOLUTION

13. #4 "I DON'T HAVE A LARGE ENOUGH
VARIETY OF CONTENT"
Your content will grow stale
if you don't address a variety of topics.

14. IDENTIFY THEMES THAT ALIGN
WITH DIFFERENT AREAS OF
YOUR BUSINESS
Ask stakeholders to suggest topics based on
user data, business goals, and customer pain points.
Use those different topics to inform your content.
SOLUTION

15. #5 "MY COMPANY HAS TOO MANY SILOS"
Siloed teams = content mayhem.

16. COLLABORATE EARLY AND OFTEN
Gather leaders from every
department to decide on content
themes, goals, and approval structures.
SOLUTION

17. #6 "I DON'T KNOW HOW TO FIND THE
RIGHT TALENT"
Content marketing is a
pretty new field. Skill sets
are hard to describe,
much less recruit.

18. LEARN THE CHARACTERISTICS
THAT MAKE UP A STELLAR
CONTENT TEAM
Check out our complete
hiring handbook. We made
it just for you...
click here
SOLUTION

19. #7: "I DON'T KNOW WHEN A
PIECE OF CONTENT IS FINAL"
"Approvers" swoop in at
the last minute to stall a
campaign launch.

20. PUT AN APPROVAL PROCESS IN
ORDER AND STICK TO IT
Follow these steps:
1. Propose an approval process
2. Get stakeholder sign-off
3. Document the approval
process
4. Share it with your team
5. Follow it
SOLUTION

21. FEELING A LITTLE BIT BETTER?
You have some tools to tackle your
content marketing woes...
Ready to take the next step?

22. DOWNLOAD THIS WORKFLOW GUIDE
Learn how to:
Streamline tasks and
approvals
Strategically repurpose
existing content
Identify and assign roles
and channels
GET YOUR
COPY

23. THANKS FOR
READING!